On December 12, it was reported that Apple announced the official acquisition of music recognition service Shazam, which was the largest acquisition of audio manufacturer Beats in 2014. However, Apple did not disclose the specific amount of acquisition, but the valuation of Shazam in 2015 has reached $1 billion. It is reported that Apple may integrate it into Apple Music to improve the music search experience, or use its technology in Siri to improve the accuracy of music recognition search.
Apple official statement:
[We are very happy that Shazam and his talented team can join Apple. Since the launch of the App Store, Shazam has been rated as one of the most popular applications of iOS. Today, hundreds of millions of people around the world use it through different platforms. Apple Music and Shazam are a perfect pair, sharing their passion for discovering music and providing users with high-quality music experience. We also have exciting plans, and we look forward to coming together with Shazam.]
Shazam official statement:
[We are excited to announce that Shazam has become a part of Apple. Shazam is one of the best applications in the world, hundreds of millions of users love Shazam's services, and there is no more suitable place than Apple where we can continue to bring innovation and magic to our users.]
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