On November 30, China's first interactive and experiential "OLED New Vision" officially entered the Guangzhou Tower. Before that, the project had only been fully displayed in the Nanshan Tower in Seoul, while the Dubai Shopping Center had only partially set up giant OLED displays.
OLED is a kind of self illumination technology, each pixel can be self illuminated independently. This can bring two advantages - picture quality and design. In terms of picture quality, self illumination brings pure black, which not only avoids light leakage, but also makes the color more pure, and the perspective is extremely wide. In terms of design, the self illumination technology makes the panel structure very simple. It can not only be as thin as paper, but also achieve curly, transparent, folded and other appearance designs. In theory, it can be attached to the surface of any object, such as clothes, walls, and desks, which greatly expands the physical form of television, and can achieve "everything is displayed".
It is also based on the above advantages that "OLED New Vision" can show a high degree of design freedom, and also highlight the excellent image quality performance.
"OLED New Vision" has three experience areas on the first floor of Guangzhou Tower:
The first one is a super large OLED Wave Roof, which is spliced by 75 OLED panels. The OLED screen starts from the ground, passes through different radians and bends, and extends to the roof. When playing video images, it creates a very intuitive and real stereo visual sense. The OLED wave dome is located at the entrance of the Dongdeng Tower. Tourists will find the OLED wave dome at the first time after entering from the east entrance.
The second is the OLED Tunnel, which is the world's largest OLED tunnel composed of 144 OLED panels. When tourists are in the OLED Tunnel, they can create immersive scenes such as the starry sky and the aquarium.
The third place is the "Science Museum of OLED Display Technology", which introduces the past and present of OLED to tourists. Tourists can also experience the development of OLED display technology, OLED products that have been commercialized and widely used in daily life, as well as cutting-edge OLED black technology through exhibition areas with different themes.
Hundreds of OLED panels have created a very realistic visual interactive experience area in the Guangzhou Tower, and provide a unique visual experience for tourists with a variety of shapes, structures and interesting content.
If the city is a book and its ambition can be seen from it, then the landmark is undoubtedly the cover of the book. Every city needs a "unique" landmark. For a long time in the past, people's definition of landmarks was often limited to super-high buildings and simple urban high-altitude sightseeing needs. In the era of high informatization and emphasis on interactive experience, multimedia interactive experience has become an important reform banner of landmark tourism 2.0, integrating viewing and interactive communication, which requires the participation of high-tech and large-scale display screens. The "versatile shape" created by OLED complements the "enchanting slim waist" of Guangzhou Tower.
It's like standing on the Guangzhou Tower and looking at the whole Guangzhou City. In the vision of OLED, people will also see unprecedented visual wonders, which is the new vision brought by the new height.
