Today（ November 5 ）The flagship store of Xiaomi Home in Shenzhen was officially opened, and Lei Jun, the founder, chairman and CEO of Xiaomi, led all Xiaomi executives to the scene.

The flagship store of Xiaomi Home in Shenzhen is located in the Wanxiang Tiandi Pedestrian Street, Nanshan District, Shenzhen, with an area of 650 square meters, making it the largest Xiaomi Home so far. It has a double-layer design, one layer can experience mobile phones, televisions, intelligent hardware and other products, focusing on technology; The second floor focuses on the experience of smart home and lifestyle products, facing life.

Although Xiaomi Home mainly sells mobile phones, it is quite different from the traditional mobile phone stores. It is a department store like Wal Mart. The flagship store of Xiaomi Home in Shenzhen sells more than 400 SKUs, about half more than other Xiaomi Home at present, including the display and sales of Xiaomi, ecological chain Mijia brands, and some products of boutique e-commerce.

As for the opening of the store, Lei Jun said, "Xiaomi Home is an important part of Xiaomi's new retail strategy, and the opening of Shenzhen flagship store is a new milestone of Xiaomi's new retail exploration."

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