On the evening of November 26, 2017, Jinli, a well-known domestic mobile phone brand, held a "comprehensive and comprehensive screen - Jinli 2017 Winter Product Conference" in Shenzhen. As the finale of Jinli in 2017, this time a total of eight full screen mobile phones were released, covering Jinli's full price range and full line products. Jinli has also become the first mobile phone brand in the world to transform its full range of products into full screen mobile phones.
At the meeting, Liu Lirong, chairman and president of Jinli Group, said: "The overall screen is irreversible and unstoppable. At the beginning of this year, Jinli judged that the overall screen is the trend in the second half of the year, and the fact is the same. Jinli's overall screen strategy is also a strategy for product innovation and product differentiation. Jinli will continue to adhere to the research, development and innovation of high-end products, and also take the lead in covering the full screen to the whole series of product lines, so that more consumers around the world can enjoy the new experience brought by the full screen mobile phone with more excellent cost performance. "
The most powerful full screen photography dual flagship S11 and S11S: 3D four surface streamer technology is the most difficult+four cameras are upgraded significantly
M series and S series are two important product lines of Jinli, and its flagship products are equipped with the current top AMOLED 18:9 full screen. This year, the S series of Jinli was mentioned as the positioning of its flagship product. As the world's first four camera phone, S10 helped Jinli successfully take the first step of "pulling out of the stockade" and was loved by young users. At this press conference, Jinli released two new four camera full screen photography flagship phones, Jinli S11 and S11S. On the basis of the significant improvement of the four camera photography function, they are equipped with full screens for these two camera flagship phones. Four camera+full screen perfectly continues the advantages of S series in fashion science and technology and appearance.
In terms of appearance, the 3D four curved glass back cover adopted by the Jinli S11S is excellent in both hand feel and visual beauty, which makes the whole body lighter and smoother while having a perfect grip. In the inner surface layer of glass, a five layer structure including optical coating and micro nano texture is used. Each layer has gone through multiple processes to polish, and finally presents 3D dynamic light and shadow, creating a flowing light and colorful visual effect. Through the transformation of light and shadow, S11S can present different beauty in different angles. The process difficulty of this design is very high, and the yield rate is only 30%. At present, this curvature is only used in the design field of advanced industrial products.
The front of the Jinli S11S is equipped with a 6.01-inch 18:9 AMOLED full screen, which accounts for 84.2%, highlighting the ultimate design.
In terms of photography, S11S gives full play to the hardware advantages of the four cameras, and performs better in both backlight and nightscape environments. The front 20MP pixel+8MP pixel dual camera and the rear 16MP pixel+8MP pixel dual camera of Jinli S11S, together with the independent ISP image processing module, can achieve real-time virtualization effect at the hardware level. The built-in VPU independent image technology can achieve hardware level processing of a single frame of photography, so that the photography effect can be improved in dealing with dark details, overexposure problems and other aspects.
In addition, Jinli also added an independent payment security encryption chip in S11S for the first time. The mobile phone is a bank card and the mobile phone is a bus card to meet the mobile security payment needs of young people.
The S11 machine also adopts a 3D four surface design. It has ultra-high face value and at the same time adds four camera photography, which supports hardware level real-time virtualization, intelligent beauty 4.0, multi person beauty selfie, 3D photography and other technologies. It is equipped with a 5.99-inch 18:9 high-definition full screen on the front, 16MP+8MP pixel dual camera on the front, 16MP+5MP pixel dual camera on the rear, and 3410mAh large capacity battery to make users enjoy the four camera full screen more durable.
As the main fashion and high face value, the Jinli S11 series successfully integrates fashion and function with its top craftsmanship in appearance and first-class performance in photography. The addition of the full screen will inject new vitality into S11 series products, which not only has a fashionable appearance, but also can improve both inside and outside.
The most luxurious full screen M7 Plus: retro textured calf leather+21K gold plating+domestic first wireless fast charging
As the first batch of full screen products to be launched in the world, M7 takes "safe dual chips" as a differentiated selling point, which is favored by consumers, especially business people. At this press conference, the appearance of Jinli M7 Plus has been greatly improved. The combination of retro grain head layer calfskin+21K yellow gold plating+the largest full HD full screen makes the mobile phone look very luxurious.
The metal middle frame of Jinli M7 Plus is made of stainless steel and added with 21K gold plating. The back of the body is made of first-class calf. The leather is made through 105 processes, which has a delicate and soft feel and brings unparalleled noble touch. In addition, the camera and fingerprint identification modules of the body are integrated into a metal area, and the splicing design is rigid and soft.
As the flagship of full screen high-end business, the Jinli M7 Plus is equipped with a 6.43-inch top-level AMOLED screen, which is also the largest full screen screen on the market at present. In terms of security, it continues the feature of M7 security dual chips, and protects users' payment security and information security in the way of hardware encryption. In terms of CPU, the Jinli M7 Plus is equipped with Qualcomm Snapdragon 660 processor, which meets the requirements of powerful performance while balancing power consumption.
In order to meet the dual needs of high-end business people for practicality and convenience, on the basis of super endurance, the Jinli M7 Plus is equipped with a 5000mAh large capacity battery, and at the same time, it also adds the wireless fast charging function. The Qi standard wireless charging technology was first launched in domestic computers, and the theoretical charging power is up to 10W. It is also the first full screen mobile phone equipped with wireless charging function in China, It coincides with the positioning of the Jinli M7 Plus as a high-end business phone. Users can charge as they put it and take it, showing their high-end identity with every move.
In addition to the luxurious Jinli M7 Plus, Jinli also launched the new color matching of Jinli M7 - maple leaf red and amber gold, providing users with more choices.
In order to implement the strategy of "comprehensive and comprehensive screen", Jinli also launched four new cost-effective and highly differentiated comprehensive screen machines at this conference: Jinli Big Steel 2, Jinli Steel 3, Jinli F6 and Jinli F205, which fully covered the whole market.
Among them, apart from the 18:9 full screen, Jinli Big Steel 2 and Steel 3 are equipped with 5000mAh and 4000mAh batteries respectively, showing the super endurance. Jinli F6 and F205 are equipped with full screen and high appearance. Jinli F6 adopts 3D four surface design, rear dual camera 13MP+2MP, supporting 3D photography and other interesting functions; The F205 uses a 5.45-inch full screen, and the front and rear cameras use a combination of 8MP+5MP, which is very cost-effective and becomes the first choice for a thousand yuan full screen product.
In addition, Jinli's "comprehensive screen" is not only strong in hardware, but also not backward in software. After achieving a full screen in hardware, Jinli has made efforts in software. At present, it has perfectly adapted 1900+games and 2000+applications at 18:9, and has also jointly promoted the upgrade of full screen video content with Tencent, iQIYI, Mango TV and other platforms in content. From application to content, from software to ecology, it solves the problems faced by the full screen, and truly improves the user experience.
In terms of price, the high-end business flagship Jinli M7 Plus sells for RMB 4399, the high-end four camera full screen photography flagship Jinli S11S and S11 sells for RMB 3299 and 1799 respectively, and Jinli Jingang 3, F6 and F205 sells for RMB 1399, 1299 and 999 respectively. Among them, Jinli S11S, Jinli S11, Jinli M7 (Maple Leaf Red Edition), Jinli Jingang 3 and Jinli F6 will be launched online and offline at 10 o'clock on December 4. On that day, Jinli will hold the "Jinli Brand Ceremony" jointly with JD and Tmall for the first time, focusing on the promotion of Jinli's full range full screen new products. Jinli M7 Plus and F205 will be sold on New Year's Day next year.
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