Some time ago, Apple and WeChat and other companies had a dispute over whether users should receive a reward. Finally, Apple ended up canceling the reward. This is also a rare concession for Apple.

Now, Apple is in conflict with other companies because of the sharing issue, this time with Facebook.

A few days ago, In order to help the media sell paid subscription services, Facebook will transform some articles in Facebook into a charging model and redirect them to publishers to purchase subscription services.

The important reasons for the conflict between the two are: Apple wants to take 30% of the revenue that Facebook helps publishers earn, and Facebook wants that revenue to go to publishers.

According to insiders, in fact, Facebook and Apple have been discussing this issue for a long time. Facebook said that it plans to launch a paid subscription tool on Android mobile phones in the near future, and will cooperate with well-known publishers such as the Washington Post.

According to Apple's rules: Apple will take 30% of the revenue from in app subscription.

In Facebook's view, users buy paid subscriptions on the publisher's website, rather than shopping in the app. Interestingly, Apple executives believe that this is in app shopping, and the purchase intention is reached in the Facebook application.

According to the data report of comScore, 45% of iPhone smartphone users in the United States, although the remaining 55% are mostly Android phones, iPhone users spend much more on content convenience than Android phone users.