On October 27, it was reported that Sony Mobile held the Sony Xperia XZ1 BOC new product launch conference at the JD headquarters in Beijing Yizhuang. The president of Sony Mobile in China, Zheya Gu Lai, the president of Sony Mobile in Greater China, Tong Yanqilong, the president of Sony Mobile's sales market in Greater China, and Hu Shengli, the vice president of JD Group's 3C business unit, delivered speeches at the launch conference. In addition to the national travel version of Xperia XZ1, the conference also launched the Xperia Touch intelligent projector and the vermilion XZP.

The configuration of the Bank of China version of Xperia Touch is the same as that of the international version. It uses Qualcomm Snapdragon six core processor and is equipped with 3GB memory+32GB storage. It is equipped with a short focus projection module, with a projection range of 23 "to 80" and a brightness of 100 lumens, which can be used for projection for about an hour. The projector is equipped with an Android 7.0 system, a 13 million pixel camera, and a flash lamp and two-way stereo speakers.

It is equipped with a camera and infrared sensor with a frame rate up to 60fps, which enables it to support touch operation directly on the projected image. The price of the Bank of China version is 13999 yuan. In addition, Sony will collect the official Chinese name of the machine from its fans all over the country.

Later, Sony brought you the long-awaited Sony Xperia XZ1 for the Bank of China. In terms of configuration, XZ1 is consistent with the international version, equipped with a 5.2 inch 1080P screen, supporting HDR, and the rear camera and XZ Premium are also equipped with 19 million Motion Eye cameras; The battery capacity XZ is 2700mAh, supporting QC 3.0 fast charging; New 3D Creator enables easy modeling. In addition, the machine is pre equipped with the latest Android 8.0 Oreo, which supports IP68 waterproof and dustproof. In terms of color matching, the Bank of China version has four colors: star pink, moon blue, warm silver and black.

In order to provide fans with better integrated 3D scanning and printing services, Sony Mobile also signed a strategic cooperation agreement with No. 7 Technology, a leading enterprise in the civil 3D printing industry, at the press conference, and announced the strategic partnership.

Both parties will use their own resources and advantages to carry out a series of all-round and in-depth cooperation in mobile communication products and 3D printing services, software and hardware R&D and sales, online and offline service promotion, etc. Through the continuous deepening of resource integration and technical support of both sides, consumers will have a revolutionary experience from mobile phones to 3D printers, and from mobile terminal scanning to instant 3D printing services.

After using XZ1 3D Master to scan objects, users can directly place an order to the Everything Printing Platform with one key and input their own requirements. The Platform of Everything prints out the model objects through the Color Maker full-color 3D printer. Within 10 working days, users can receive an exquisite 3D printed object, which is also the first time that XZ1 realizes the process of scanning, printing, and one click order placement.

The price of Sony Xperia XZ1 of the Bank of China version is 4699 yuan. Surprisingly, it will carry out preferential promotion during the Double National Day holiday. On November 1, online sales will be launched simultaneously throughout the network. The preferential price is 3999 yuan. This price will continue until November 12. Sony Mobile has also reached an in-depth cooperation with JD mobile phones, and XZ1 inky black will be exclusively sold on the JD platform from November 1 to November 30.

Sony also launched the XZP vermilion color scheme at a price of 4999 yuan, which is the first Chinese red color scheme launched by Sony.

A-Lin Huang Liling was also invited to the scene. A-Lin is a Taiwanese Ami singer. Her voice is rich, unique, deep and sexy from birth, and she is known as a "born singer".

Sony XZP cinnabar red A-Lin customized limited edition exclusive gift box, only 666 sets, the price is 6399 yuan, this limited edition gift bag is also exclusive for JD.

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