The closure of Nikon's factory in China: It's all because smart phones take too many photos
The closure of Nikon's factory in China: It's all because smart phones take too many photos

A few years ago, the mobile phone manufacturer carried out the propaganda of mobile phone and DSLR, and the smart phone did not even pay attention to the entry-level card camera. On October 30, it was reported that Nikon China announced the closure of Nikon Optical Instruments (China) Co., Ltd. (NIC) in Wuxi, Jiangsu. As one of the major camera manufacturers, Nikon has a small market for its small digital cameras, but the news has scared many netizens.

Nikon even said frankly that the main reason for the closure of the factory was the impact of smart phones, the small digital camera (DC) market shrank rapidly, and the operating rate of the factory dropped significantly. The subsidiary was established in June 2002. Although it has been closed, the sales and after-sales services of digital cameras, and other Nikon production and sales subsidiaries in China will maintain normal operations. The most famous entry digital camera series of Nikon is COOLPIX, which includes multiple products such as card machine and telephoto machine. The closure of Chinese factories casts a shadow on the future of this series.

The digital cameras of entry-level computers, such as card machines, are the most impacted by smart phones. Some entry-level micro single cameras and SLRs have been impacted to varying degrees. Many entry-level cameras are not as good as flagship phones because of their small lens aperture and ordinary lens quality. In addition to being able to zoom optically, the high sensitivity of weak light is not as good as flagship phones. In addition, even though entry-level cameras such as card cameras are not heavy, their portability cannot be compared with that of mobile phones.

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