On October 11, 2017, the Sony Autumn Audio New Product Exchange was held in Beijing. Sony's new 1000X noise reduction series earphones, h.ear series earphones, Walkman NW-ZX300A music player, wireless speaker GTK-XB60, intelligent Bluetooth speaker LF-S80D, new echo wall products of wireless home audio system, recording pens and other audio products were comprehensively displayed on the scene. At the same time, the spokesman of Sony's audio series products, representing the fashionable personality of the young generation, and the new generation of popular actress Delireba also appeared at the exchange meeting to interact with guests.

Gao Qiaoyang, president of Sony China, said that the new products released this time proved that Sony is the representative of high audio quality once again. From the playback end to the listening end, we have been studying the role of "sound" in our life, so that Sony's audio products continue to surpass the current young users' expectations for fashionable appearance and functional design, and closely focus on the sound quality itself, Continuous breakthrough and innovation in core technology; Chinese young users are very active in the consumption demand of audio products. Sony attaches great importance to the feedback of the Chinese market, hopes to improve the user experience to a new height, and constantly strives to become the preferred brand of audio products in users' minds.

Takahashi Yang, President of Sony China

The noise reducing families formed up to attack

In 2016, the wireless noise reduction headset MDR-1000X won market praise with efficient noise reduction technology. This year, Sony made a brilliant debut with the full wireless WF-1000X, neck mounted WI-1000X and head mounted WH-1000XM2, namely, the "1000X noise reduction family". Using Sense Engine black technology and the specially developed Sony | Headphones Connect APP, three new products can automatically recommend appropriate noise reduction or ambient sound solutions according to the user's environment and mobile status through the "adaptive sound control" setting. For example, when walking outdoors, you will automatically enter the "ambient sound" mode, and you can enjoy music while maintaining sensitivity to the surrounding environment; When seated at the airport, it can automatically enter the "voice mode" to reduce the environmental noise but retain the voice, such as voice broadcasting at the airport; When taking the bus, filter the surrounding noise to immerse yourself in the melody. By subdividing the sound sources in life and the needs of users, Sony has set a good example in the application field of high sound quality and noise reduction with its strong innovation strength. When you put on the earphones, you can't help sighing, WOW, the original earphones can also be so smart, and music can be enjoyed in this way.

Technology Pilot Noise Reduction Life Sony Wireless Noise Reduction Headset 1000X Series WF – 1000X WI–1000X、WH–1000XM2

The WF-1000X full wireless noise reduction headset, known as the "noise reduction bean", is a shining newcomer in this new product launch. The new product is equipped with a 6mm drive unit, and the sound quality is pure and clear. It is worth noting that this is the world's first fully wireless headset equipped with active noise reduction technology. Sony officials said that the WF-1000X wireless noise reduction headset was a landmark innovation in Sony's "all wireless" headset layout, which opened a new fashion trend of noise reduction headphones and established Sony's leading position in the noise reduction industry.

Sony Wireless Noise Reduction Headset WF – 1000X "Black Technology" small body leads the trend

The other two products in the noise reduction family took the lead in supporting the "barometric noise reduction optimization" technology, which can optimize the noise reduction even when flying high in the air and present good sound quality. The neck hanging shape of the WI-1000X is equipped with such intimate functions as earphone cable storage slot and call vibration reminder, bringing convenient music experience to commuters and flight travelers; The WH-1000XM2 noise reduction headphone is dedicated to intelligent optimization of noise reduction on the original model, making it cover the use needs of current mainstream noise reduction headphones.

Sony 1000X Wireless Noise Reduction Series Wireless Listening Enjoy a New Level of Noise Reduction

Fashion trend "sound" comes from you

Sony's h.ear series has become a trend mark in audio products with high-quality color matching. The five new colors upgraded this time - mint green, light gold, grey black, twilight red, and moonlight blue, while bringing stylized styling and emotional expression to the earphones, also highlight Sony's ability to understand fashion and rich foundation in appearance design.

Listen to the new "sound" of the second generation Sony h.ear series earphones

h. Ear series includes three wireless products. The WH-H900N fashionable new colors and simple appearance design are quite fashionable and attractive, and are personalized symbols for every music lover. The earphone optimizes the noise reduction efficiency, adding two functions of "ambient sound" and "quick reminder". The right earmuff is equipped with a touch panel, which adds strength to the trend; The WH-H800 adopts a new round earmuff design and ear fitting wear, which is more exquisite and compact for female users. It is equipped with soft earmuffs for comfort; The WI-H700 neck mounted model, with the function of incoming call vibration, as well as the function of line control management and call, is a trendy piece of music for daily travel. The other two wired headsets, MDR-H600A and IER-H500A, have both sound and color, both inside and outside, and are also quality and fashion choices for users who love music and fashion.

The second generation Sony h.ear series headphones and Walkman NW-A40 music player

Fashion "sound" level blooms youth

As an upgrade of the A30 series, the Walkman NW-A40 series adopts the same trend color matching as the new h.ear series. The five colors are personalized and full of vitality. At the same time, A40 series adopts high-purity soldering technology specially designed for S-Master HX integrated circuit to further optimize the circuit board layout, which can effectively reduce noise, make the sound clear and natural, and make the bass surging and powerful.

Sony Walkman NW – A40 Series Youth Trend Voice

Master the sound of nature

The Walkman series, which is the epitome of Sony's audio "black technology", returns with the new product NW-ZX300A in a powerful manner, bringing the vast number of barbecuers an excellent experience of both emotion and quality. ZX300A, a high-quality portable player, is not only equipped with Sony's newly developed S-Master HX chip, but also adopts 4.4 balanced output, and supports DSD native playback and 384kHz/32bit LPCM playback. At the same time, we will continue the core quality of "BRICS" WM1 and select the core components that are the same as WM1 series. It is comparable to the quality of gold bricks and light in size. The 157g fuselage is equivalent to the weight of an apple, which makes good music portable. ZX300A uses frosted glass as the front panel of Walkman for the first time, which significantly improves the touch fluency and reduces fingerprint traces. In addition, the endurance of about 30 hours * 1 also enables users to enjoy the sound of nature without worry.

Sony Walkman NW – ZX300A music player portable mellow sound for fever

Enjoy smart life

With the rise of smart home, voice control has become the mainstream of smart home control. The newly released smart Bluetooth speaker LF-S80D also represents a breakthrough of Sony in the field of smart home and brings more surprises to users. Inheriting decades of deep audio technology from Sony, the LF-S80D uses a 360 degree surround sound field speaker design to allow sound to flow out naturally in all directions, and is equipped with a powerful bass unit to show a dynamic bass, bringing users a more beautiful and high-quality listening experience than conventional smart speakers. As an intelligent Bluetooth speaker, excellent interactive experience is essential. Speaking the voice password, the LF-S80D can realize many functions such as music playing, life information query, smart home control, etc.

Sony Smart Bluetooth Speaker LF – S80D wakes up sound quality with voice

Dynamic bass with passion

As a new blockbuster in Sony's EXTRA BASS series, the release of the wireless speaker GTK-XB60 will further improve Sony's product layout on subwoofer audio devices. From XB10 to XB60, Sony EXTRA BASS series will be aimed at a wider range of users, so that users who have different needs for use scenarios but also like dynamic music can feel a more impressive bass sound show.

The XB60 is equipped with a more flexible way of use. The speaker can not only be inserted into a USB flash drive for playback, but also be connected to a microphone, which is convenient for users to show their voice. The Party Chain function can support the connection of up to 10 speakers to form a powerful electronic sound array to meet users' outdoor use needs. At the same time, it is equipped with intelligent APP that can control the sound and light synchronization to easily create a wonderful audio-visual feast like being in the music festival. In addition, the endurance of about 14 hours * 2 can also make the sound and color "bombing" non-stop.

Sony Wireless Speaker GTK – XB60 Shocks Sound and Light "Big"

Sony XB series wireless speakers are not low-key bass

Portable and free recording

In addition to playing devices, Sony also launched a stylish recording device. The new Sony digital recorder ICD-TX800 breaks the convention and is presented in a square shape. It is also equipped with a remote control and can be remotely controlled through the mobile phone APP. It is lightweight and portable. High quality stereo can be recorded to show the original state of sound. Develop more usage scenarios, which are suitable for enterprise meetings, classroom recordings, voice memos, multi person recording sharing and other scenarios, and more convenient recording.

Sony Digital Recorder ICD-TX800

Dolby Panorama's flagship debut

At the same time, Sony's flagship echo wall new product HT-ST5000 of wireless home audio system was also unveiled. Sony, which has been focusing on audio products and technology research and development for many years, has always been committed to presenting high-quality sound. The ST5000 combines various black technology audio technologies to expand the dimension of sound and achieve a leap in performance. Compared with the traditional echo wall sound design, the HT-ST5000 has added a pair of upward sounding solid speakers, and at the same time, it works with Dolby panoramic sound technology to create a "sense of height" sound; The seven groups of speakers in front of the fuselage are carefully designed and adjusted to form a speaker matrix, and each optimized speaker is driven by a separate amplifier; It brings amazing immersive sound effects, all of which make the ST5000 bring users a new hearing experience as if they are in the story of film, television and music.

Sony flagship echo wall HT-ST5000 quality design Dolby panoramic sound effect

As a leader in the audio market, Sony keeps forging ahead through innovation. The new series of audio products released this time have combined Sony's decades of innovation in the field of acoustic engineering and design aesthetics, brought more outstanding audio quality experience to young users with more pleasing audio products, and also demonstrated Sony's strong strategic layout in the audio field with core technology. Some new products released this time are in pre-sale. Consumers can obtain specific information and make reservations through Sony (China) Online Mall, Sony Tmall, JD's official flagship stores, Sony's direct stores and other channels.