2017 is the first year for Nokia to return to the mobile phone market. Although the former Finnish mobile phone giant has been managed by HMD, Nokia has made a good achievement in general under the influence of brand effect. At the beginning of this year, Nokia, which HMD took over, released the first low-end model Nokia 6, and it was the first to launch in the Chinese market. In the first quarter of 2017, the sales volume of this model was about 100000, but this is only the data of the Chinese market. So far, Nokia has released several mobile phones, including Nokia 6, Nokia 3310 Replica and Nokia 8, with a total sales of 4 million in the first three quarters of 2017.

According to the analysis, between the Christmas sales season in the fourth quarter of the overseas market, the overseas release of the flagship Nokia 8, and the upcoming arrival of Nokia 8 in the Chinese market, Nokia's total shipment in 2017 is expected to reach 10 million units. Francisco Jeronimo, research director of IDC, a data research company, said that the market response of Nokia mobile phones was very good, which was a good start for Nokia to return to the mobile phone market in the first year.