Following the excellent performance in the US market in the second quarter, ZTE Mobile has continued to make a strong contribution to the big country market and will participate in the first Mobile Communications Conference of the Americas (hereinafter referred to as MWCA) on September 13.

The Americas Exhibition is the first time that the World Mobile Communication Conference has landed in the United States. It is jointly organized by the Global Mobile Communication Systems Association (GSMA) and the American Wireless Communications and Internet Association (CTIA). As the only Chinese enterprise serving as the director unit of two top industry associations at the same time, ZTE was invited to participate in the first American exhibition by virtue of its recent excellent market performance in the United States and its growing 5G voice. It is understood that during the exhibition, Cheng Lixin, CEO of ZTE Terminal, will also attend the Sino US Cooperation Forum and deliver a keynote speech.

Gigabyte Terminal Assembly Appears in 5G Era Gradually Approaching

With the continuous innovation and leadership in key technologies such as 4G/5G, ZTE's global market share and industry position are steadily improving. As of the first half of 2017, more than 60 Pre5G networks and more than 240 SDN/NFV commercial/experimental bureaus have been deployed worldwide. This will be the focus of ZTE Mobile's exhibition in the Americas.

Including MWC2017's debut of gigabit mobile phones supporting 1Gbps at the highest speed, as well as gigabit wireless gateways and mobile hotspots, all will be staged at the Americas Expo. In conjunction with ZTE's own Pre5G Giga+MBB wireless network solution, ZTE mobile phones may once again perform 5G high-speed Internet application scenarios.

With the current speed of ZTE's Pre5G network deployment and commercial promotion, and the joint efforts of network operators, 5G equipment providers and leading terminal manufacturers, the days of consumers using gigabit rate mobile phones are approaching.

The proliferation of terminal products has boosted the market share

In addition to the demonstration of leading 5G technology, ZTE mobile phones will also display flagship products, wearables, etc. at the Americas Exhibition, including ZTE's Axon Tianji 7 series flagship machine, Blade V8 Pro, wearable device ZTE Quartz smart watch The smart new machine Blade Z Max, which was just launched at the end of August, has the opportunity to meet the audience at one time.

It is understood that famous American basketball stars will come to ZTE booth to interact with the audience at that time, and the championship trophy of 2017 America's top basketball tournament will also appear at ZTE booth. The trophy, also known as Larry O'Brien's championship trophy, is usually displayed in the basketball museum. This time, it is very rare to get out of the museum to help.

According to the Wall Street Journal, ZTE mobile phones are constantly eroding market share through competitive products and active brand promotion. For example, ZTE Axon Tianji 7, its flagship product, has been widely known in the United States. It was listed as one of the top ten mobile phones in the United States in 2017 by the well-known technology media TechRadar, and the "best Android mobile phone" in the US open market in June 2017 by the Android Authority.

Analysts from Counterpoint, a market research organization, said that ZTE had achieved a growth rate of 36% in smartphone shipments through a series of sales strategies in the prepaid market, and currently ranked fourth in the market share. Products released by joint operators such as Blade Z Max and ZTE Quartz smart watches have helped ZTE increase its mobile phone market share. Some analysts believe that ZTE's mobile phone growth rate has exceeded that of LG, which ranks third, and will compete fiercely with LG for the third place in the United States.

The participation in the first Americas Exhibition will be a step of ZTE mobile phones' continuous efforts and positive expansion in the United States. Based on the performance of ZTE's mobile phone market, ZTE is within reach of the top three in the United States and rivals Apple Samsung. While increasing its market share, ZTE's consistent brand localization and sports marketing strategy will also help it win away impression points.