On September 12, "Future TV Has Come - OLED Summit" was held in Renaissance Beijing Hotel. More than 200 Chinese complete machine manufacturers, distributors and relevant experts were invited to participate in the summit to share the status quo of high-end TV market and the development direction of OLED TV business. The conference also showed the OLED technology achievements representing the global TV market trends, so that people can experience the charm of future TV. In the afternoon, the official OLED mainstreaming announcement ceremony pushed the whole event to a climax. This also declares that OLED will become a well deserved leader in the future TV market.
The event was jointly held by Changhong, Konka, Skyworth, LG Electronics, Philips, Sony and other complete machine manufacturers and LG Display. China Electronic Video Industry Association and China Electronic Chamber of Commerce, as the guiding units, provided all-round support for the event. In addition, the main leaders of Suning Yunshang, Gome and other home appliance distributors also came to the scene. At the OLED Summit, participants discussed the direction and advantages of OLED, which attracted wide attention in the industry. Liu Tangzhi, CEO of Skyworth Group, said: "Although the TV industry is currently saturated, OLED TV shows new value in the market and will become a breakthrough in the display industry." At the same time, he also said that he expects to improve brand awareness and market share of high-end TV market through OLED TV.
Lv Xiangde, President of LG Display
In addition, Lv Xiangde, president of LG Display, announced the competitiveness and new value of OLED TV on the spot. He mentioned that "OLED will change the rules of the display industry and will dominate the future TV market." In the view of the guests at the meeting, President Lv's speech will further enhance the expectations of Chinese customers for large OLEDs.
OLED TV leads the new direction of global TV market
Since LG Display began mass production of OLED TV panels in 2013, its panel products have been favored by TV manufacturers. From LG Electronics, its customers in China, Europe and Japan have rapidly expanded to 13. At the IFA 2017, which opened on September 1, LG Electronics, Skyworth, Konka, Philips, Panasonic and other major global TV manufacturers have fully demonstrated their OLED TV products.
Major TV manufacturers around the world have recognized OLED TV in terms of image quality, thickness, design, application and other aspects, and actively launched a variety of OLED TV products. At the same time, LG Display will continue to improve its market competitiveness by expanding the OLED panel capacity to meet the broader market demand. In the future, OLED TV will dominate the TV market. Dong Min, vice president of Ovi Cloud, said that at present, the scale of OLED TV has grown steadily in the Chinese market. Because of the inherent advantages of OLED, unlimited possibilities have been created. At the same time, distribution channels are also accelerating the layout of OLED field. It can be seen that the OLED industry camp is expanding and the market is gradually opening. In the future, OLED global production capacity and China's retail sales will grow steadily.
Dong Min, Vice President of Ovi Cloud
President Lv Xiangde said that in terms of production, LG Display has ensured the capacity of more than 100000 pieces per month. At the same time, the production capacity will reach about 1.8 million pieces in 2017, further expand to 3 million pieces in 2018, and reach 6 million pieces in 2020.
OLED technology opens a new life experience
The color TV industry has always been innovating in the competition of "people have no me, people have my best". In 2017, OLED ushered in a comprehensive outbreak, industrial development accelerated, and innovative technology products emerged in endlessly.
OLED colors are more brilliant, which can present perfect black and infinite contrast; The excellent wide viewing angle makes OLED far surpass LCD TV, and the same picture quality can be enjoyed in different locations; In addition, compared with LCD, OLED has moderate brightness and less blue light, so OLED TV is a comfortable display product. The most important point is that the advantage of free form of OLED makes it suitable for all kinds of environments. The design with various forms is the best display product for future products.
In particular, OLED technology has brought unprecedented changes to the color TV industry. Wallpaper TV that can be adsorbed on the wall, OLED TV that can generate sound from the screen and other products that subvert the previous TV concept have brought more imagination to the future of the color TV industry.
Wallpaper TV is pasted on the wall. In standby mode, it can also play pictures or photos for home decoration; In previous TV sets, no matter whether the speaker is below or behind the screen, any sound comes from one place. On the screen based on self generating OLED technology, multiple vibrators are installed on the back of the panel to produce sound by vibrating the screen to provide stereo effect. In addition, LG Display has also launched large-sized products over 80 inches and differentiated products such as 8K, transparent and rollable, which will continue to provide consumers with more value.
OLED starts to be fully mainstream
As OLED panel technology continues to mature, new product categories continue to enrich, and there are more and more complete machine manufacturers producing OLED TVs, OLED with continuous good news shows unprecedented vitality, and OLED TVs have begun to achieve comprehensive mainstreaming.
President Lv Xiangde introduced: "LG Display has started to open OLED innovative technology experience halls in major central cities in China in order to enable more Chinese consumers to understand and experience the value of OLED, and is currently setting OLED markers in the Guangzhou Tower." He also said that LG Display has always attached great importance to the Chinese market, is willing to take the lead in bringing the latest products and technologies to Chinese consumers, and will carry out more marketing and marketing activities with Chinese customers.
At the OLED Summit, Vincent Teoh, chief editor and image quality expert of TV review media HDTV testing, made a speech and said: "The recent TV image quality evaluation results show that the overwhelming advantages of OLED TV in all aspects, such as contrast, color accuracy, have been confirmed."
Vincent Teoh, chief editor and image quality expert of HDTV testing
In addition, Tongmeng, a famous Chinese fashion photographer and visual artist, also shared the use experience from the perspective of users, and said that OLED is the best display to express natural colors intact.
Children's Dream of Famous Chinese Fashion Photographers and Visual Artists
In addition, the activity site also showed the experience area that can compare the structure and image quality of OLED, as well as the exhibition area that includes innovative products such as self sounding OLED TV, OLED wallpaper TV (Wallpaper) and customers' newly launched products, so that participants can experience the advantages of OLED TV in person.
To be sure, the trend of OLED mainstreaming has been formed. In the near future, OLED will become the leader of TV in the future.
