With the use of Apple Park, the new headquarters of Apple, this time Apple's press conference was also held in the internal "Steve Jobs Theater". It has been 10 years since the birth of the iPhone, and Apple has brought a lot of new products this time.
Apple Watch Series 3
Cook said that the annual growth rate of Apple Watch has reached 50%, which has surpassed Rolex and become the world's largest "watch factory" (mainly competing with traditional watches), and user satisfaction has reached 97%. The Apple Watch Series 3 has a built-in e-SIM card, which allows users to speak directly from their mobile phones; It can be connected to AirPods and can listen to music independently outdoors; New W2 chip, dual core processor has 70% performance improvement; However, the appearance and body shape are the same as those of the previous generation, except for the addition of a red crown and a new strap; With watchOS providing more powerful heart rate tracking function, the new system will be pushed on September 19.
The first launch area includes mainland China, which will be booked on September 15 and sold on September 22. In terms of price, BOC 38mm/42mm non network version is 2588 yuan and 2888 yuan respectively; 38mm/42mm cellular network version is 3188 yuan and 3488 yuan respectively; Apple Watch Series 2 was directly delisted, and Apple Watch Series 1 was reduced to 1988 yuan.
Apple TV
Apple TV is also updated. As rumored, Apple TV 4K version has been added to support 4K and HDR 10. Apple iTunes Mall will naturally solve the source problem of 4K HDR, and the price is consistent with the current full HD version; The hardware uses the same A10X processor as the iPad Pro, and the system is tvOS. It will be launched in 8 countries. The price of the ordinary 32G version is $149, that of the 4K version is $179, and that of the 64G version is $199; Booking started on September 15 and officially launched on September 22, but it has nothing to do with domestic consumers.
iPhone 8/8 Plus
This time, Apple directly skipped the S enhancement series in previous years and launched the iPhone 8/8 Plus. The main change in appearance is that the back cover is replaced with a glass panel, which provides three colors of gold, silver and deep space gray. The back tempered glass is completed by a 7-layer dyeing process; The screen is upgraded to Retina HD screen (original color display technology), which has a wider color gamut and supports True Tone on iPad and 3D Touch; Upgrade to A11 BIONIC (bionic) processor, 6-core CPU (composed of 2 large cores and 4 small cores), GPU is 30% higher than A10, and add self-designed ISP and new video decoder to provide 4K@60FPS 、 1080P@240FPS Video recording of; The camera uses 12 million new sensors, claiming a larger photosensitive area (1/3 inch in the previous generation). The dual camera on the iPhone 8 Plus still maintains a double 12 million pixels, and the aperture remains the same F1.8+F2.8 configuration. The secondary camera has no optical anti shake; The photographing algorithm cooperates with the neural network engine of A11 processor to optimize the virtual effect of portrait mode, and introduces a new "portrait lighting" function; It supports universal Qi wireless charging and maintains IP67 protection.
IPhone 8/8 Plus cancels the previous 128G option and only provides 64G and 256G versions. The price of iPhone 8 is 5888 yuan and 7188 yuan respectively; The two versions of iPhone 8 Plus are 6688 yuan and 7988 yuan respectively. The mainland of China is one of the first regions, which will accept reservations on September 15 and sell on September 22.
iPhone X
Finally, of course, as one more thing, iPhone X (Ten), which Apple officially said was the future of the smartphone in the next 10 years.
If the screen is rumored to adopt the "full screen" design, it is the first time to use OLED materials. Apple named it Super Retina Display, which is 5.8 inches in size, 2436x1125 resolution PPI 458， At the same time, it supports HDR, 3D Touch, True Tone and other features, which can be said to be the strongest iPhone display so far; The appearance is also double-sided glass. Officially, it is the most durable glass in the history of the iPhone. The middle frame is replaced with surgical grade stainless steel; The processor is also updated to A11 Bionic, with the same performance as the iPhone 8/8 Plus; The rear camera is basically the same as the iPhone 8 Plus, the secondary aperture is increased from F2.8 to F2.4, the main camera is still F1.8, and both cameras are equipped with optical anti shake; The customary fingerprint identification touch ID is cancelled and replaced by the newly added face ID; It also supports Qi wireless charging and IP67 protection.
With the newly designed screen of iPhone X, iOS 11 also has new changes in system interaction: new gesture operations are introduced, and new methods are available for unlocking and waking Siri; Face ID replaces the original Touch ID; The introduction of Animoji in iMessage; The AR part of the enhanced display is also enhanced accordingly.
In terms of price, the iPhone X, like the iPhone 8/8 Plus, only provides 64G and 256G versions. The price of the Bank of China is 8388 and 9688 yuan, which will be booked on October 27 and sold on November 3. In addition to Apple's official website, JD has also opened appointments, and there are activities such as recycling premium coupons, returning to Beijing beans, and providing 1-hour JD mobile warehouse delivery services in Beijing, Shanghai, and Guangzhou.
Apple has brought three iPhones and updated Apple Watch Series 3 and Apple TV for the first time, which are quite rich in hardware. This year's Spring Festival Gala in the scientific and technological circles has ended. I wonder if everyone has found their own heart.
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