On September 9, HTC held a small media conference in Guangzhou, attended by Mr. Chen Wenjun, HTC's global operation chief and R&D chief. This year marks the 20th anniversary of the founding of HTC, and HTC is facing a new starting point. How to adapt to the current competitive environment and how to layout on the future development path has become the focus of the media.

At the meeting, Chen Wenjun said that the Chinese mainland market is one of the most important and important markets for HTC. At present, the internal layout and team adjustment have been made, and in the future, it will face users with a new attitude and operation strategy. At the same time, HTC will also adhere to technological innovation and the pursuit of excellent products, and continue to develop new products.

Operation strategy adjustment is further rooted in the mainland market

Chen Wenjun said at the meeting that HTC has not customized products specifically for the needs of users in mainland China, and localization is not enough. Therefore, the team structure has been adjusted. Next, both channel construction and product localization will be closer to the needs of mainland users.

In terms of channels, Chen Wenjun said that in the future, the layout of online and offline channels will be taken into account. HTC has cooperated with JD, Tmall, Suning and other e-commerce platforms to seek common development. JD has signed a strategic cooperation agreement with HTC to make full use of the advantages of the platform, and more importantly, to improve the subsequent product definition Product localization and product marketing strategy can better serve mainland consumers.

In terms of product localization, HTC has set up a special R&D team in Shanghai, which will be responsible for optimizing the product system and design based on a comprehensive understanding of the mobile phone use habits of mainland users. For example, the U Ultra will enhance the positioning of game phones and optimize the display effect of dual screen notifications during games. The latest products will also soon complete and launch the localized content with features such as mobile phone swiping bus cards.

Continue to be a leader in the technological revolution of innovative genes

Innovation has always been HTC's gene. After 20 years of development, HTC has always maintained its desire for new technologies. Therefore, every generation of HTC products has many highlights in software and hardware. From the first Android G1 to Hero's trackball, from the era of all metal integrated body on HTC One to the rear fingerprint+dual antenna design of One Max, they were all design languages leading the trend. In the minds of many people, the high-end One series and the mid end Desire series are still the benchmark of mid and high-end models. The U11 launched in May this year also showed the market HTC's continuous innovation ability.

In particular, HTC's all metal fuselage is meticulously carved. In 2013, HTC launched the first all metal flagship mobile phone in the market, which is called the classic HTC One (M7) by many people, and won the "Oscar Award in the mobile phone industry". The all metal body has also become HTC's original technology. It pushed the metal process to another peak in the industry, and HTC obtained the technical patent of all metal fuselage. It can be said that HTC all metal fuselage is a pioneer on the road. Since then, many brands have followed suit and launched products of similar materials or designs.

Chen Wenjun mentioned in his talk that the technological revolution of the next era is near at hand. In terms of 5G, artificial intelligence, cloud computing, AR, VR, etc., HTC will seize the opportunities of technological innovation by virtue of continuous innovation, and bring better products to users. At the meeting, Chen Wenjun also revealed that HTC will launch a new full screen machine during the "Double 11", and then a second full screen machine will be released around the Spring Festival next year.

It is believed that after a radical adjustment, consumers will face a new HTC, and hope that it can continue to lead the development of smart phone industry technology.

About Mr. Chen Wenjun

Mr. Chen Wenjun is the global chief operating officer and chief technology officer of HTC, and one of the founding employees of HTC. In 1997, the company joined HTC and was responsible for the development and design of HTC's global telecom products, R&D management and software innovation research. Mr. Chen Wenjun has participated in the research and development of many HTC classic phones, including the world's first Android smartphone G1, the world's first 3G and 4G Windows smartphones.

Follow our Weibo @ Love Computer

Follow our WeChat official account: playphone

Of course, we also pay attention to our Bilibili account: love computer