At 3:00 p.m. on August 16, 2017, AGM, a well-known outdoor sports mobile phone brand, held a new product launch in Shenzhen F518, and released the same mobile phone AGM X2 and the geek version of AGM X2, which is known as "The Arctic is easy to use". AGM X2 adopts the current top configuration: 5.5 inch AMOLED screen, eight core Qualcomm Snapdragon 653 processor, 6GB+128GB super large memory, 12 million dual cameras, built-in 6000mAh large capacity battery, supports fast charging, fast photography, fast payment and other functions, while achieving the maximum water, dust and fall prevention functions. The price starts from 3699 yuan. At the press conference, AGM CEO Yu Chenzhi also shared his own experience of founding AGM for the first time, saying that "we hope to change the impression of Chinese people on outdoor mobile phones through the quality and excellent experience of AGM".
AGM's original intention: to change the status quo of "one brick" for outdoor mobile phones
At the press conference, Yu Chenzhi, CEO of AGM, took the stage for the first time to share his experience of founding AGM. He said that he wanted to create an outdoor mobile phone brand because he saw Siemens' three prevention mobile phones ten years ago and knew that mobile phones can also be so strong. At that time, he was wondering when he would also like to build an outdoor mobile phone belonging to Chinese people.
This idea was hidden in Yu Chenzhi's mind until 2011. In 2011, when the domestic smart phone industry was developing rapidly, domestic mobile phone brands Huawei, ZTE, Lenovo, OPPO, vivo, etc. have begun to emerge, and the products have made qualitative leaps in both appearance and technology.
But in the field of outdoor three prevention mobile phones, in Yu Chenzhi's view, it is just from "a brick" to "a bigger brick". "The market is full of fakes, chaos and ugliness. Many manufacturers are quick money earners, and there are few outdoor mobile phone brands in the market." Yu Chenzhi also decided to change the status quo of outdoor mobile phones by making AGM mobile phones at this time.
First overseas then domestic, AGM first bloomed overseas
However, it is not easy to make a good brand of outdoor mobile phones. Due to the domestic economic environment and people's lack of enthusiasm for outdoor sports, AGM chose to start from the foreign market. "Compared with the complex domestic competitive environment, users in Europe, America and other countries have more pure requirements for products. As long as the products are well done, users will pay the bill." Yu Chenzhi summed up the market strategy of "overseas first and then domestic" through years of overseas experience.
As the chief quality manager of AGM, Yu Chenzhi also has a very persistent pursuit of the quality of AGM. According to Yu Chenzhi, the company once cooperated with a German enterprise. The German people had very strict requirements for quality control, and the error must be within 0.05 mm. After various debugging and tempering, the team finally completed with a "100% pass rate".
AGM's pursuit of product quality has also been recognized and loved by overseas users. In 2012, AGM entered European Decathlon for sales. In 2013, AGM signed a contract with JCB to produce the world's first three proof mobile phone and made a great show at the International Electronics Show in Berlin, Germany. AGM is gradually favored by overseas markets. According to a survey, three out of every ten mobile phones in the world are manufactured by AGM.
From X1 to X2, create high-quality domestic products by practicing dreams
As the protagonist of this press conference, AGM X2 was released by AGM CEO Yu Chenzhi. Compared with the previously released X1, this phone has new improvements in both configuration and function.
In terms of configuration, X2 adopts eight core Qualcomm Snapdragon 653 processor, 5.5 inch AMOLED screen, 6GB+128GB super large memory, all Netcom, and its biggest feature is its Sony IMX 12 million color+black and white dual camera. The camera supports 4K video recording, PDAF0.2s fast focusing, F2.0 wide aperture shooting, and has multiple shooting modes such as dim light shooting, portrait shooting, and HDR shooting. Even under different conditions such as dim light, backlight, and underwater, each shot can still be clearly seen.
At the same time, as a top outdoor three prevention mobile phone, X2 has made a new upgrade in the three prevention. It takes the polar climate as the standard, can work normally at temperatures between - 30 ℃ and 60 ℃, and is 99% sealed and dust-proof. Its unique C-shaped protective structure and suspension frame ensure 1.2m fall resistance, create warwolf level protection, and set up a new benchmark for outdoor mobile phone protection. This protection has been certified by MIL-STD-810g American Standard and IP68 International Dust and Waterproof Certification, It is the highest protection level of mobile phones.
In order to make the mobile phone completely waterproof, AGM X2 is also equipped with AGM floating module, which can make X2 float on the water, which also makes X2 the only floating smart phone on the market, so that users do not worry about falling into the water whether they are fishing, swimming, diving or other activities.
In addition, X2 also supports 0.2 second fingerprint payment, customized VOC air quality monitoring, and AGM special forces APP can act as a compass, thermometer, barometer, altimeter, and pedometer to predict hidden location hazards. For outdoor mode, add the SOS function of calling for help and auto calling for help when the human body falls for 10 seconds. The geek version even added Beidou satellite communication, which can help outdoor users send short messages for help in the no signal area.
Crocodile leather version
Geek version
Too many details show that AGM is dedicated to product quality and user needs, and hopes to fulfill its dream of creating high-quality domestic products with action.
In fact, as early as last year after AGM released X1, AGM has achieved a lot with its product quality and user experience. In 2016, AGM was favored by Wu Jing's director and signed a contract to become Wu Jing's official mobile phone; In 2017, we received 98% of the favorable comments from JD, and won the "Most Featured Mobile Phone Award" of JD in 2016. Not long ago, the AGM X2 was once again director Wu Jing's most popular fighter in the movie "Wolf 2", which grossed more than 4.5 billion at the box office.
