On August 31, Sharp, a famous Japanese household appliance brand, joined hands with Tmall to hold the 2017 Sharp Tmall Super Brand Day activity in Shanghai with the theme of "8K Eye Opener". At the meeting, Dr. Chen Zhenguo, Vice President of Foxconn Technology Group, Yuan Xuezhi, CMO of Foxconn Group, and Tiancheng, General Manager of Tmall Electrical Appliance City, attended the meeting and delivered speeches successively. Among them, Tiancheng, general manager of Tmall Electric Appliance City, said on the forum that Sharp, the home appliance market this year, gave us hope. Both sides said that they would provide consumers with a better quality of ideal life on the basis of their own brands, and establish a vane for audio-visual life.

After Foxconn became the owner of Sharp, Sharp, a century old brand, quickly regained its vitality and launched a number of new products. At the same time, with the help of Foxconn's domestic sales system, Sharp is also thriving in the domestic market, and has paid unprecedented attention to the Chinese market, which is unprecedented in Sharp's past history. In order to further expand Sharp's popularity in China, Sharp signed a endorsement agreement with the famous movie star Daniel Wu, and since then all Sharp's products have been endorsed by Daniel Wu. During the super brand date, Daniel Wu, the god of quality, will also make the debut of Sharp 8K TV by means of Tmall online live broadcast.

In addition to the Tmall Brand Day, Sharp also held an 8K cross-border forum at the same time, where industry leaders such as e-commerce platforms, video platforms, medical, education, and industry experts gathered together to discuss the future of the 8K industry, share the application examples of ultra fine images in their respective fields with on-site guests, and feel the profound impact of 8K TV on the quality of life in the future.

Ace Joins Hands with Sharp and Tmall to Explore New Marketing Mode

For enterprises, how to connect brands and consumers, so that more potential consumer groups can feel the sense of luxury that quality appliances can bring to life, and then transform into purchasing behavior, is crucial for brands. As we all know, Tmall has a large amount of user data, mature AI application technology, and years of operating experience and resource accumulation, all of which provide a strong and comprehensive infrastructure for Tmall's cooperative brands. At the meeting, Sharp said that joining Tmall Super Brand Day is an important part of Sharp's brand communication strategy and layout of 8K TV marketing. Relying on Tmall's strong platform strength, it will help Sharp provide more accurate products and services to consumers, improve shopping experience and improve operational efficiency. Tmall executives attending the event also said that with the continuous improvement of consumption upgrading, quality, personalization and enjoyment are becoming the three major characteristics of consumption upgrading in China, and high-end brands are being sought after by more and more consumers.

Sharp has always attached great importance to e-commerce channels. Previously, Sharp and Tmall had a good foundation for cooperation. Whether it was last year's Double 11 or this year's 618, Sharp achieved good sales results. This time Sharp chose Tmall Super Product Day as the brand communication strategy and the way to upgrade the future marketing of 8K. It is also a thoughtful Sharp committed to innovating product technology. Relying on the strong traffic access and resource advantages of Tmall platform, whether in the early stage of publicity, or the release of new 8K TV products, star store managers, etc, Both have achieved good results on the stage of Tmall Super Brand Day. The new marketing model jointly explored by the two sides will fully demonstrate the charm of smart home life centered on 8K, helping to upgrade consumption.

Foxconn and Sharp lead the industry chain, and 8K is expected in the future

At this Sharp&Tmall cross-border forum, "what other fields can 8K super fine image quality be applied to besides TV" became the most discussed topic that day. At the 8K cross-border forum held during the event, Sharp also had an on-site conversation with experts from various industries on this topic, showing the extensive application prospects of 8K. For example, in the precision industrial manufacturing, Sharp has made active investment in product research and development and strictly controlled the product quality through the R&D of high-tech strength+the control of high-precision manufacturing, Make it easier for consumers to enjoy the life changes brought by high-quality products; During the broadcast of sports events, the images captured by the 8K camera will bring more pleasing high-definition viewing experience to the audience. With the promotion of Foxconn and Sharp on the 8K ecological industrial chain, the pursuit of 8K technology has become a new phenomenon in the industry. Although 8K technology cannot enter everyone's life for the time being, as many upstream and downstream enterprises in the industrial chain begin to get involved, 8K technology is expected to change everyone's life one day in the future.

8K Ultra fine image quality is not only a change of terminals such as TV and monitor, but also a result of The upgrading of display technology promotes iteration and content innovation in various industries. "The 8K image is not only the cornerstone of Made in China 2025, but also the key to improving human life in the future". In this round of industrial chain upgrading process, Foxconn and Sharp have made adequate hardware, technology and capital reserves to meet the arrival of the 8K era, so as to accelerate the arrival of the 8K era. For Foxconn and Sharp, 8K TV is not just "a TV", but a set of ecosystem of smart home environment with 8K TV as the hub of home Internet of Things. In Sharp's long-term plan, the Sharp 8K TV will also become the central control center of family intelligent life. As long as the TV is turned on, various operations and services can be realized, and smart washing machines, refrigerators and other home terminals can be easily connected. The future you can imagine, even beyond your imagination, can be realized, and a perfect smart home ecosystem can be formed.

Follow our Weibo @ Love Computer

Follow our WeChat official account: playphone

Of course, we also pay attention to our Bilibili account: love computer