On August 19, 2017, the second anniversary of the founding of Beniu Science and Technology and the 2017 New Product Release of the Niu Listen Series successfully ended in the Space New Media Laboratory of Shenzhen Virtual University Park. At this conference, many "stars" gathered, including Duan Haiyun, the founder of Beniu Technology, Wu Fanghua, the founder of the mom community e-commerce store, Li Baiao, the sales director of Quanzhi Technology, Huang Hanxiong, the electroacoustic design director of Guoguang Appliance, Song Bojun, the CEO of Geshi Children's Book, Huang Lan, the sales director of Xinxi Reading Children's Book, and Yu Binchang, the deputy director of Qiniuyun South China, Wang Xilie, Vice Chairman of the China Innovation Education Exchange Conference, President of Shenzhen Shanzhiyu School, as well as the leading celebrities in various industries and we media celebrities gathered together for the grand event.
At the meeting, Mr. Duan Haiyun, the founder of Beniu Technology, enthusiastically shared the ups and downs of the company during its two years of existence, and unveiled the mysterious veil of the 2017 new product of the Niu Listen series for the first time.
Continuous innovation, introducing Internet thinking into children's enlightenment education
In April 2015, based on the analysis of the current market, several partners of Beniu Science and Technology determined to create an innovative children's enlightenment education product: with good Internet thinking as the core, and excellent hardware system as the support, so that children can implicitly receive enlightenment education in the process of listening. As a result, Niu Ting's product was officially approved.
On August 19 of the same year, Beniu Technology was officially established and began to carry out research, development and promotion of new products. However, the initial promotion of Niukeng products was not satisfactory, and the sales of all channels were once in trouble. Fortunately, Beniu Technology has survived the fierce competition with its innovative thinking and excellent strength. At the Double 11 E-commerce Carnival in 2016, Niukeng series products achieved a breakthrough in the sales of single products in big V stores. Since then, sales have soared, officially opening the golden age.
Ben Niu, transliterated from benew, symbolizes the company's concept of "continuous innovation". In the 18 months since the launch of the product, Niukeng has upgraded 15 major versions, optimized hundreds of functions, and added dozens of new functions, continuously improving the user experience, and introducing Internet thinking into children's enlightenment education.
Cattle listening - not only machines, but also complete listening environment
What is a listening machine? Different from the early education machine, Niu Ting advocates unconscious learning without explicit teaching, so that children can automatically acquire internal knowledge, rules and morality in a subtle way. In order to achieve this effect, Niu Ting has implemented several important measures:
·Selection : The Niu team screened and sorted out the resources. Niu Ting screened and sorted out 200000 early education tracks from 20 million audio tracks, which were divided into 19 theme categories, 197 sub theme categories, 95 growth dimension labels, and 26 scene applications, saving a lot of screening time for mothers.
·Take courses : Through the evaluation questionnaire system created by experts from the International Children's Psychology and Family Counseling Center of Southwest University, we have customized the growth education courses for children; As well as the introduction of Ebbinghaus memory curve of the memory class edification curriculum, in the form of automatic play on time to enable children to effectively absorb knowledge. In this way, we cooperated with professional institutions to arrange structured and systematic education courses, deepen children's memory and promote their habit formation.
·Order list : Customize the learning content into a listening list, place it in the regular repeated learning process, push it regularly according to the children's work and rest, and use the selected content to the extreme to create a more comprehensive edification effect. At present, Niu Ting has established cooperation with many publishers and we media anchors, and has independently recorded many high-quality resources.
In addition, Niu Ting is also constantly optimizing its content to strive for more and better content to join. Its partners include Dolphin Media, Geshi Children's Book, Xinxi Reading Children's Book, Tongqu Publishing Co., Ltd., as well as many We Media anchors such as Sister Tingting, Aunt Xiaoyue, Mother Lei, etc.
The so-called intention is that every place is carefully crafted for users, focusing on injecting unlimited creativity and repeated deliberation into products. Niu listens to the original intention and ingenuity, leaving countless good reputation.
More elegant and comfortable, Niu listens to the new products of 2017
Niu Listen series 2017 new fumigation machine puts portability in an important position. Under the condition of not damaging the original sound quality, a series of humanized adjustments have been made.
· More elegant, smaller size : The new version of Niukeng adopts a horizontal cylindrical design, which has a more portable and compact shape. With the same level of sound quality and 1/4 volume, it can be easily put into women's backpacks, allowing mothers to travel gracefully. Baby enjoys listening environment anytime and anywhere.
·More comfortable, intelligent cache: The new version of Niu Ting has enabled the intelligent cache function, which can cache at least 3000 audio tracks, so that it can be used smoothly with or without the network. Moreover, after caching, the system will automatically clean up according to the download time and frequency of use. Mothers do not need to download or delete audio repeatedly, but leave it to cows to listen to the intelligent cache.
· Wider, Bluetooth connection : The new version of Niukeng integrates WiFi and Bluetooth functions, and can be switched through APP. On the premise of ensuring children's use, parents can also play music anytime and anywhere through Bluetooth connection, as if with a portable speaker.
· More, NFC broadcast : The new version of Niu Ting can bind multiple audio with NFC tags by using a mobile phone. It can play the pre prepared audio, whether it is a picture book CD、 Or toys, apples, as long as you stick the exclusive NFC card, you can read it. The cow listens to, makes the baby's study method more diverse.
Niu listens to the children's intelligent fumigation machine and the initiators of enlightenment, so that children can develop their skills imperceptibly. Whether it is products or presentation, it always focuses on users, and focuses on the design concept of "parents and children". Niukeng series products will continue to innovate and optimize in the content, application, hardware and other dimensions, so that parents and children can use reassurance and comfortable operation to create an ultimate listening world for children.
