From the red and white machines and PS2 when I was a child to the mobile games now, the form of the game has been evolving, but what remains unchanged is the happiness and some feelings that the game brings to people. The game is conveying its own values through different media.
Twenty years ago, players such as Super Mario and Mindoro spent countless days and nights with them on TV. While playing games, they are actually a way for friends to connect with each other. In the era of mobile Internet, it has become the use of "Glory of the King" on mobile phones. Like the predecessors, "Glory of the King" uses mobile phones to shoulder the task of enriching entertainment methods and maintaining emotional relationships between people.
Vivo is where the consumer is. Today, when Glory of the King has become a phenomenal mobile game, in order to meet the needs of players for the ultimate game experience, vivo is constantly exploring, not only making use of its advantages in cultural and sports marketing to expand the boundaries of e-sports, but also restoring the use scenarios of consumer games according to the characteristics of the game, customizing game functions for players, and becoming a professional game phone.
As a well-known mobile phone brand, vivo is upgrading this game to the category of national e-sports through its own efforts, aiming to set off the wave of national e-sports. In August, vivo, which was officially authorized by Glory of the King for the first time, began to use this as a link to connect products and fans, and create the strongest carnival of kings in history. 300 vivo experience centers across the country have been transformed into e-sports venues, linked with fans in 27 regions across the country, and equipped with the official game machine Xplay6 of KPL Kings Glory Professional League, the fire of e-sports has been burning all the way, realizing a large-scale mobile carnival from multi city stores to national competitions in a real sense.
Just from the competition link, Vivo will have half a month to serve the game fans: the audition of the Vivo Experience Center from August 12 to August 13, the regional finals from August 19 to August 20, and the finals of the strongest king carnival on August 26. The winning team will have the opportunity to compete with the QG team, the champion of the KPL finals of the 2017 King Glory Professional League, and win a 100000 yuan prize! In addition to the previous warm-up and related derivative activities, Vivo will make itself strong in cultural and sports marketing and form its own reputation influence in nearly a month.
Vivo's creation of the concept of e-sports related to Glory of the King is not taken for granted, but formed through long-term accumulation and cooperation. Vivo's flagship product, Xplay6, has reached strategic cooperation with Glory of the Kings in KPL professional competitions and star competitions, and has become the mobile phone used for official competitions. Vivo is the first mobile phone brand officially authorized for Glory of the Kings. As far as the current mobile game market is concerned, mobile platform e-sports has become a phenomenon, but big data is often concentrated on some games. Not only is the competition between major game manufacturers becoming increasingly fierce, but whether the brand can cooperate with the hot game IP has also become a test of brand strength. On the one hand, Vivo has cooperated with phenomenal mobile games for many times, which has established the height of the mobile game industry. On the other hand, as a hardware manufacturer deeply involved in the mobile game industry chain, Vivo is also actively promoting the publicity and development of the mobile game industry.
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