Xiaomi held a mobile phone business oath taking meeting on July 7, at which Lei Jun announced that Xiaomi's shipment in the second quarter reached 23.16 million units, a 70% month on month increase, creating a new record for shipment. At the same time, he said that after adjustment, Xiaomi has recovered its original high-speed growth.

At the meeting, Lei Jun summarized several key points of Xiaomi's reversal after the sales decline. The first is to increase the investment in research and development. Last year, Xiaomi applied for 7071 patents worldwide and obtained 2895 patent authorization, half of which were international invention patents; At the same time, we improved the quality in terms of quality, and also made up for the problem of increasing the output.

In terms of sales channels, the online store continued to improve the shopping experience of Xiaomi Mall, and also paid attention to cooperation with other e-commerce platforms, saying that in 618, it won the mobile phone sales champion in Tmall, JD and Suning; The construction of millet homes has continued to be accelerated offline. As of July 7, there were 123 millet homes nationwide, and it is expected to open 14 more on July 8.

After three years of investment and efforts, Xiaomi has also achieved rapid growth in the international market, of which India's market performance has increased by 328% year on year, ranking second in market share, and has achieved excellent results in Indonesia, Russia, Ukraine and other markets.

Lei Jun said that Xiaomi's ability to reverse is essentially a victory of Xiaomi's model and values. The worst of Xiaomi's time has passed, and the target sales of this year will exceed 100 billion yuan. He also said that he would add a "small target" - the shipment of Xiaomi mobile phones would exceed 100 million next year. I wonder how much contribution everyone has made to the growth of Xiaomi sales?

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