The recent publicity of OPPO R11 is unprecedented, and the 20 million yuan around the slogan has been deeply rooted in the hearts of the people. However, OPPO does not seem to stop here, and it also needs to make efforts on audio.

Dirac Research, a Swedish audio technology company, recently announced a new strategic partnership with OPPO in Uppsala, Sweden. In the future, all mobile phones of OPPO will use Dirac sound optimization digital technology to fundamentally improve sound quality and listening experience. Dirac and OPPO have started cooperation as early as 2012. This new strategic cooperation with OPPO involves Dirac sound optimization technology, specifically including Dirac HD Sound headphone optimization technology, Dirac Power Sound speaker optimization technology and Dirac Sensaround headphone sound field expansion technology. These technologies are optimized for mobile devices and headsets, which can be said to be customized for mobile phones.

Erik Rudolphi, general manager of Dirac's mobile device department, said, "OPPO is recognized as one of the most innovative, forward-looking and fast-growing mobile device manufacturers in the world. The reason is obvious: OPPO can be very sensitive to market trends and accurately grasp consumers' demand for high-quality mobile audio experience. We are very happy to cooperate with companies like OPPO. OPPO has high requirements for design and engineering standards, which is very consistent with Dirac's philosophy. " At the same time, OPPO said that OPPO paid close attention to the core needs of consumers and was committed to creating the best user experience. There is no doubt that the strategic cooperation with Dirac will help us to achieve this better. The application of Dirac's cutting-edge audio technology on OPPO mobile phones will provide consumers around OPPO with an industry-leading listening experience.

Dirac's digital optimization technology has long been applied to high-end cars and HiFi to solve the sound quality challenges in these fields. Eric, General Manager of Dirac Mobile Equipment Department, added: "A series of optimization programs we have developed for the mobile phone market have also brought revolutionary changes to the audio performance of mobile phones, allowing users to enjoy better audio quality and a more pleasant listening experience."

It is conceivable that OPPO's new machines will be equipped with Dirac's sound optimization digital technology, and the sound quality will become another focus of OPPO's future publicity. I wonder what the next vivo feels like?

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