According to Bloomberg, Apple CEO Cook "inadvertently" secretly exposed his own new technologies when he was interviewed by the media, of which the new technologies are Cook's favorite AR technology.

At present, Apple has reached a preliminary cooperation with IKEA, Apple has mentioned relevant AR technology, so that IKEA customers can have a more comprehensive and intuitive understanding of the furniture IKEA wants to display.

At the same time, the person in charge of IKEA also said that the cooperation between IKEA and Apple is in the initial stage and is expected to Work with Apple to develop the first application that can affect users' purchase decisions , and the future IKEA's new products will first be released through this app.

According to the previous WWDC 2017, iOS 11, which Apple first announced, has begun to support the new ARKit framework, which means that Apple has begun to allow Apple developers to develop better AR applications and try to bring digital virtual products into the real world.

It is worth noting that Apple CEO Cook also hinted in an interview : Apple's new products released this fall will also support the new AR technology, and the comprehensive experience will make a great change!

Cook said so, That should be the iPhone 8 didn't run 。

According to the previous news, the rear dual camera of iPhone 8 has changed from horizontal to vertical, which should be to better support AR technology.