Jingdong and Taobao are the largest online shopping platforms in China. Their respective 618 and Double 11 have now become national shopping festivals. Because of the importance of these two platforms, each year's Jingdong 618 and Taobao's "Double 11" war report are the battleground of all manufacturers.
On June 19, JD officially announced the 3C general war report during the 618 period, which includes five categories: mobile phones, computers, digital, books, and life travel. Here is Love to play computer games Ranking and text summary of the top ten and five sales figures:
Mobile phone category: Sales increased by more than 60% year on year, Both sales volume and sales volume of Chinese brands occupy eight seats. Last year, the sales of Hammer brand increased by 3006%, becoming the largest dark horse. Nokia, Metu, HTC and Coolpad ranked 2-5 in the ranking of year-on-year growth of mobile phone brand sales with growth rates of 1156%, 833%, 435% and 283% respectively; Nubia, Glory, 360, Jinli and Xiaomi also ranked 6-10 with year-on-year sales growth of 252%, 179%, 127%, 121% and 105% respectively.
It is worth noting that eight of the ten fast-growing mobile phone brands are Internet brands. The top 10 mobile phones with the highest praise for new products are Glory Play 6A, Glory Play 5+, Glory Play 9, Metu M8, OPPO R11, Glory 8 Youth Edition, Samsung Galaxy C5 Pro, Huawei nova Youth Edition, Jinli S10, Glory V9.
The market segmentation pattern of computer office category is gradually becoming: The whole category of computer office shows a continuous and stable growth. With the PC market approaching saturation, the products in the market segments represented by game books and thin and light books have a strong growth momentum, forming a new market segment pattern. It can be seen that the popularity of the game industry has simultaneously driven the development of game computer equipment.
Top 5 keyboard and mouse brand sales: Logitech, Thundersnake, Rapoo, ikbc, CHERRY;
The top five video card brands in terms of sales volume: Sotai, Qihonghong, Gigabyte, Asus, and Yingchi;
Display: Samsung, AOC, Dell, Philips, LG;
Top 5 projector sales: Jimi, BenQ, Epson, Nuts, SONY
The growth rate of digital smart devices is obvious, and the trend of consumption upgrading is highlighted:
The sales of earphones increased by more than 100% year on year. The top five brands in terms of sales were Beats, Sony, Bose, Sennheiser, and Iron Triangle; The top five brands in terms of sales of speakers are Bose, Pacer, Huiwei, JBL and Sony.
The total sales of smart devices exceeded 1.66 million, with a year-on-year growth of 117.5%. Xiaomi, Apple, Huawei, 360, Glory, Little Genius, Little Ant, Fluorite, HTC and AMAZFIT ranked among the top 10 smart device sales; The overall sales of network equipment increased by 94.9% year on year. The top five brands in terms of sales were: TP Link, Feixun, Glory, Xiaomi and Mercury. The rapid growth of sales of smart devices and earphones also reflects consumers' pursuit of quality and interest in life, and further confirms the overall social trend of the upgrading of national consumption.
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