On May 31, Vivo held a press conference in Taimiao, Beijing, to join hands with FIFA World Cup and become the official global cooperative sponsor of the World Cup, with the cooperation cycle from 2017 to 2023. In other words, the 2018 World Cup in Russia and the 2022 World Cup in Qatar.
Vivo has chosen to become the only official sponsor of the FIFA World Cup mobile phone industry, and will continue to sponsor the 2017 FIFA Federation Cup, 2018 FIFA Russia World Cup, 2021 FIFA Federation Cup and 2022 FIFA Qatar World Cup. With a view to taking the vivo brand to a new height through six years of sponsorship and cooperation and the global influence of FIFA World Cup. At that time, the vivo logo will appear on the billboards, tickets, background boards of press conferences and other relevant important occasions at the FIFA World Cup. In addition, FIFA also provides special sponsorship rights for vivo, including the use of vivo mobile phones by specially invited photographers before the warm-up of each game.
Later, vivo will successively launch customized mobile phone products for FIFA World Cup (this one in the picture is the Russian World Cup custom logo version Xplay6, non mass production version, for display), bringing consumers and fans a World Cup experience at their fingertips. Finally, all staff of FIFA will also be equipped with vivo smart phones as the official mobile communication equipment of the Games, helping to organize the World Cup efficiently. The 2017 FIFA Russia Federation Cup, which will start on June 17, will be the first stop of a series of in-depth cooperation between the two sides.
In 2015, Vivo sponsored the Indian Cricket Premier League (IPL), which played a huge influence on the brand's expansion in the Indian market and the Commonwealth countries. In 2016, vivo reached a strategic cooperation with NBA, becoming the official mobile phone market partner of NBA China, and officially joined hands with the world's top sports IP. Later, we invited the famous NBA star Stephen Curry as the image spokesperson of the flagship model Xplay6, which was an important test of vivo in the field of sports marketing. After a short year, vivo has become the official sponsor of FIFA World Cup. Together with the most influential football event in the world, it has brought its sports marketing performance to a new height.
