On May 9, 2017, Lao Luo held a new product launch conference of Hammer Technology in Shenzhen Spring Cocoon Gymnasium. The main character of the launch conference was not the flagship product of Smartisan, but it still received high attention. Lao Luo has always disliked talking about mobile phone hardware in the press conference. This time, the same is true. After briefly explaining the mobile phone parameters in the opening, he immediately began to introduce the changes brought about by the new Smartisan. This content took up at least 2/3 of the time of the press conference, while the appearance and price of the real phone were left to the end.

This article will follow the sequence of Laoluo's press conference: Configuration>System>Appearance

to configure

The parameter configuration of the mobile phone is what Lao Luo always downplays in every press conference, but this time it is the nut Pro of the middle and low-end models. Lao Luo doesn't want to talk about the configuration. Nut Pro adopts Snapdragon 625/626 SoC (generally seen on the red rice series), with 933MHz LPDDR3 4GB memory, 32GB/64GB/128GB built-in storage (supporting Micro SD card), 5.5 inch 1080P In Cell screen, 13 million pixels for rear dual camera (f/2.0 phase focusing RGBW sensor), and 8 million pixels (f/2.0)/64GB front of 32G version 128GB and 128GB are 16 million pixels (f/2.0), equipped with All Netcom+dual card dual standby, front-end fingerprint recognition (WeChat and Alipay fingerprint payment are supported), battery capacity of 3500mAh, and support for QC3.0 fast charging (maximum 18W). In addition, Nut Pro is not equipped with 3.5mm headphone interface and is replaced by USB Type-C. Only 128GB version is equipped with NFC, and other versions are not equipped with NFC chip.

system

The contents of the new Smartisan account for nearly 2/3 of the time of Laoluo's press conference, and its importance can be imagined. Lao Luo divided the system into three parts at the press conference: One Step 1.5、Big Bang 2.0、 There are three parts of Flashing Capsule.

One Step 1.5 : One Step 1.5 on the new system adds four functions: "one step word search", "intelligent drag and drop", "font recognition" and "image search". "One step word search" It is a real-time translation function. When you read English, click the word system will automatically display the translation content; "Intelligent drag and drop" You can search different keywords by dragging the whole text to different apps. For example, when the other party sends a piece of information of three different types, including express bill number, flight number and dinner address, you can drag the whole text to the express query app to directly query the express bill number, and drag it to the flight app to directly query the flight details Drag to the map app to view the exact address directly. Recognize Font The function is that the user can identify the type of font in pictures, photos, and pages by identifying pictures. "Search for pictures with pictures" You can directly drag the pictures (from chat, photos, and web pages) from your phone to the apps that support image search, such as JD, Taobao, and so on.

Big Bang2.0： newly added Big Bang Edit Mode (After the big bang, you can copy, paste, cut, delete and adjust the text order) Blow and blow (Conduct a second explosion on the text to explode the phrase into a single word) Pull up and pull down the corresponding upper and lower explosive paragraphs (After exploding a paragraph of text, sliding up the screen can explode the last paragraph that has not been exploded just now, and sliding down is the same) OCR supports frame selection and multi language (16 languages including Chinese and English can be identified in the box selection area).

Flashing Capsule

One Step and Big Bang on the new system are functional extensions on the original basis, while Flash Capsule is a new function. In short, the flash capsule contains Voice memo and Global Bubble These two functions. Voice memo: press and hold the Home key for voice input, and the voice will be turned into text and suspended on the desktop in the form of capsules. At the same time, your voice recording files will be generated and retained. These text capsules can be used for text recording, searching, calling out contacts, etc. Global text bubbles: capsules generated by voice memos can be used for user-defined purposes (memos, emails, addresses). They will be suspended in front of the screen in the form of queues, and they can be dragged into various apps for processing by dragging capsules.

Appearance and price

Nut Pro adopts a special structure of upper glass and lower metal, and there are relatively sharp metal lines on the side of the fuselage. This design inevitably reminds people of the classic Sony Lt26i. Lao Luo said at the press conference that the design of the nut Pro is very excellent, but at the same time, there will be a problem with the cutting hand. Therefore, Lao Luo recommended that the nut Pro users who cut the hand can buy two official 49 yuan/piece tempered glass films. In terms of color matching, Nut Pro launched special editions of carbon black, wine red and fine red line, and the front edition of Snapdragon 625+32G+800W sold for 1499 yuan; Xiaolong 626+64G+1600W front version costs 1799 yuan; Snapdragon 626+128G+1600W front version costs 2299 yuan.

Notice before purchase

Hardware has never been the strength of Hammer mobile phones. Hammer Technology has released T1 T2、 Nuts M1/M1L、 Among the five models of nut Pro, the only one whose hardware can keep pace with the times is the M1 series. And this time, the hammer has taken their most proud Smartiasan system and excellent design as the top priority of Nut Pro. For non mobile phone enthusiasts, the hardware of Nut Pro is enough. The only thing worth discussing is taking photos. The user group of the Hammer mobile phone has never been a performance enthusiast. No wonder Lao Luo can ignore the hardware so confidently.

Let's take a look at the new Smartiasan. This update is mainly about One Step 1.5 Big Bang 2.0、 The three major functions of the flash memory capsule are not all users have the opportunity to use them, and they also need a certain learning cost. They are more targeted at some efficient and tool oriented mobile phone users, which can be said to be relatively differentiated functions. Other Android phones can also download the One Step and Big Band App by themselves, but the experience will be a little worse than that in Smartiasan. The concept of flash memory capsule is very good. It can be said that it is a very advanced voice memo function. But according to the usage habits of domestic mobile phone users, will there be many use scenarios for voice memos? Do you get used to saying the thoughts, ideas, or things you want to plan to do in your mind to your mobile phone in public? Do the things, plans and ideas you need to remember contain some personal privacy? Is it really more suitable for you than hand play? The function of flash memory capsule is very fresh, everything looks so beautiful, but after the freshness and passion, can it still stay in our ordinary and ordinary daily life?

In addition to the M1 series, design has always been the specialty of the Hammer mobile phone. The reason why the Hammer mobile phone can have such a group of supporters has a lot to do with its design. In the mobile phone market where homogenization is rampant, it is very difficult to achieve a unique and highly appreciated design, not to mention the Nut Pro is a non flagship product. Hammer mobile phones are good at creating differentiated aesthetic design for a few people. What is differentiated aesthetic design? If an excellent design is used by everyone, you can use it and others can also use it. No matter how beautiful it looks, it will also be aesthetic fatigue. Beauty is beautiful, but it is not differentiated enough and innovative enough. The hammer mobile phone is different, Because it can maintain a certain sense of design while ensuring that your phone is small enough, many users are buying hammers for this reason. This is the same reason that people used to buy Lumia and now people buy Xperia.

After a simple analysis, let's take a look at the three versions of NutPro. It can be said that the 32GB version of 1499 yuan and the 128GB version of 2299 yuan are a little far apart. Fortunately, the memory of 1499 yuan is 4GB, and the Snapdragon 625 and the Snapdragon 626 are basically the same. In terms of purchase priority, the priority of the 32GB version must be higher than that of the 64GB version, while the 128GB version may be a cover. It is estimated that Lao Luo did not plan to offer much, which led to the illusion that the price performance of the 32GB nut Pro was super high at 1499 yuan.

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