On May 9, 2017, Meitu held a new product launch of Meitu M8 trend party in Xiamen, officially releasing its new self portrait mobile phone Meitu M8. According to the official statement of Meitu, this mobile phone is positioned as a "camera robot" in the era of industrial intelligence. It also launched the "limited edition of Meitu Warriors" and "Hello Kitty" in cooperation with two heavyweights, Hello Kitty and Meitu Warriors Special Edition ".

The biggest difference of Meitu M8 is that it combines artificial intelligence with selfie, allowing artificial intelligence to serve selfie algorithm. Zhang Wei, chief technology officer of Meitu, introduced in detail the way that artificial intelligence serves for self taking. The self taking algorithm divides the same picture into two parts: portrait and background, which are processed in two aspects: portrait recognition and background recognition and beautification, and then forms a photo through synthesis.

In terms of portrait recognition and beautification, ordinary face recognition can only recognize gender, age and facial features. In addition to recognizing these basic information, Meitu M8 can also recognize the half body, contour, facial light when taking a selfie, etc. in a multi-dimensional way, and analyze the skin color, hair and other information in depth. In short, the AI of Meitu M8 is more and more accurate in recognizing facial and body information. After portrait recognition, AI will provide targeted beautification scheme.

In terms of identifying and beautifying the background, Meitu M8 can accurately distinguish different areas, layer people, objects and scenery, and adopt different treatment schemes for different areas, such as the sky can be bluer, the grass can be greener, and so on. On the basis of background recognition, Meitu M8 also adds new methods such as background beautification for selfie, virtual portrait background and changeable trend background: for example, background color beautification can be used to correct the background overexposure when taking selfie in backlight; The background virtualization can create the effect of depth of field, and take a self portrait of SLR; The ever-changing trend background meets the need to replace photo scenes at will, and is widely used in ID photos, interesting self portraits and other use situations.

In addition to Meitu's unique software algorithm, the unique selfie capability also requires strong hardware support. The front camera uses a 12 megapixel Sony IMX362 or Samsung 2L7 sensor in hardware, supports PDAF phase focusing, OIS optical anti shake, and uses Meitu's fourth generation dual image engine (AP+ISP). Surprisingly, the machine also has a built-in ES9118 audio chip, which is an audio decoding chip integrated with DAC and op amp.

Small fresh series moonlight white, cherry blossom powder

Fashionable series Phantom red, glittering purple

Metu M8 uses six curved 3D glass as the body material. In terms of color matching, it has launched a total of two series and four colors, namely, small fresh series moonlight white, cherry blossom pink and trendy series phantom red and shiny purple.

In terms of configuration, Meitu M8 uses 5.2 inch AMOLED screen or 5.15 inch TFT screen (dual version, user's choice, slightly different body size), MediaTek MT6797M ten core processor, 4GB operating memory and 64GB built-in storage, the built-in lithium-ion battery capacity is 3000mAh, supports 9V2A fast charging, and uses USB Type-C interface, The rear camera is the Sony IMX230 sensor with 21 million pixels, and the system is equipped with the MEIOS 3.6 operating system based on Android 6.0.

In addition to the standard version, there is a surprise launch of Meitu this time. Wu Xinhong and Angelababy jointly announced the special customized version of Meitu M8, including Hello Kitty special version and the limited edition of Meitu Warrior. The limited edition of Meitu Warrior is limited to 10000 units worldwide.

Both special editions have exclusive mobile phone appearance design, gift box and collection certificate, as well as exclusive UI specially customized for the two limited editions. Among them, the limited edition of American Girl Warrior also comes with customized special crescent stick selfie stick and other accessories.

In addition to the standard version and customized version, M8 will focus on personalized customization. Wu Xinhong, the founder of Meitu, announced that he would cooperate with the world's top designers to launch personalized customized appearance services. Users can provide the symbols they want to customize. Meitu can write them on the side of the fuselage. The overall appearance style has ten styles, all designed by the top designers working with Meitu. In addition to the appearance of mobile phones, gift boxes, mobile phone cases, theme desktops, and letterhead can be customized according to users' needs.

Meitu M8 Standard Edition, Customized Edition and Hello Kitty Special Edition were open for booking on the official website of Meitu on May 9. Users who successfully made an appointment can participate in the rush purchase on the official website of Meitu at 12:00 on May 12. At 8:00 p.m. on May 12, the purchase of the standard version of Metu M8 will be opened on Tmall, Suning and JD, and the special version of Hello Kitty will be snapped up. The special edition of the beautiful girl warrior will be released in June. In terms of price, the standard version of Meitu M8 is 2599 yuan, the special version of Hello Kitty is 2799 yuan, the limited edition of Meitu Warrior is 2999 yuan, and the customized version is 2899 yuan.

In addition to the M8, the main character of this press conference also launched an upgraded version of the flagship model of Meitu T8, which has the same AI selfie technology as Meitu M8. In addition to the upgrade of the selfie system, Meitu T8 has also launched a new color matching - Aurora Green. At present, Meitu T8 has six special versions of Aurora Green, Magic Orange, Brilliant Blue, Rose Gold, Gem Grey and Phantom Black, in total.

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