The international authoritative data website IHS Markit recently announced the sales volume of the domestic smart phone market in the first quarter of 2017. OPPO ranked first with 21.22 million units, followed by Huawei, vivo, Apple and Xiaomi.

However, from the perspective of overall shipment volume, Huawei won the sales championship from OPPO with 34.55 million units. OPPO and vivo ranked second with 28.1 million and 22.5 million units, and Xiaomi and Lenovo ranked fourth and fifth with only 12.8 million and 11.5 million shipments.

The output of smart phones of Chinese mobile phone manufacturers dropped by 23% compared with the same period last year. The overseas market, especially the Indian market, has become the driving force for the growth of Chinese mobile phone companies.

In addition, data shows that only 2% of users intend to buy mobile phones below 1000 yuan in the future, and 24.5% of them are willing to buy mobile phones in the price range of 1000-2000 yuan; The price segment of RMB 2000-4000 accounts for more than 52%. Brands that fight price war will be gradually eliminated by the market.

This is why Xiaomi, which focuses on cost performance, is now desperately trying to raise the price of mobile phones and get rid of its identity as a cheap one.