On April 3, Beijing time, Imagination, the famous Apple mobile phone GPU chip R&D supplier, experienced a cliff dive in its share price after the opening of the British stock market, with a decline of more than 60%. This is because Apple issued a statement on Monday, In the next 15 to 24 months, it will gradually stop using GPU chip developed and designed by Imagination Apple will develop its own GPU chip to supply its mobile product line.

Imagination said that it is still in further communication with Apple. Since Apple has used Imagination's PowerVR series GPUs on its mobile product line for a long time, Imagination hopes that Apple's self-developed GPUs will not infringe their patented technology, but Apple has not yet provided enough evidence to prove this 。 Imagination is confident that it is very difficult for Apple to complete its self-developed GPU without using Imagination technology. Last year, Apple thought about acquiring Imagination wholly, but this cooperation was not reached in the end.

According to Apple's financial report, Apple paid up to 60.7 million pounds (520 million yuan) of technology licensing fees to Imagination in 2016, which alone accounted for half of its total revenue in 2016 Therefore, after Apple decided to break off the relationship with Imagination, it was very reasonable that the stock price of Imagination plummeted by more than 60%.

Since the first iPhone was launched, Imagination's PowerVR series GPUs have been growing together with the iPhone/iPad. Imagination's powerful GPUs have escorted every generation of iPhone/iPad products, making their graphics performance a benchmark in the industry. With the popularity of iPhone/iPad, Imagination has also gained unprecedented economic benefits.

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