Sony Expo was held on March 27 at the Sony store in Taikoo Hui, Guangzhou. As the annual Suo Fen Carnival, this year's Sony Expo brings an atmosphere of Sony's return in all aspects.

Mr. Gao Qiaoyang, chairman and president of Sony China, took the stage to deliver a speech, saying that Sony's electronic business had entered the stage of profitable growth as planned in the fiscal year 2016. The third quarter financial report released in February showed that the sales volume of the Chinese market had increased by 12.8%. In the fiscal year 2016, Sony China was expected to return to the level before the 2014 VAIO PC business exited In the general direction of, Sony hopes to consolidate or return to the leading position in the market with the three consumer electronics fields of LCD TV, audio products and digital imaging. (Well, there is no Sony Mobile we are familiar with in the three fields)

For the Chinese market and target customers, Gao Qiaoyang stated his own opinion: in China, the consumption aimed at filling the gap has become saturated, and in the process of user upgrading, the demand for quality and personalization is becoming the mainstream. Chinese consumers are no longer overly obsessed with price when making consumption choices. They are no longer following the trend and following others. They are no longer thinking twice and seeking second place. Instead, they put more emphasis on the quality of products and services and personal taste. This is where Sony has the advantage. Of course, Mr. Takahashi also skillfully used the words "black technology" and "Suo Da Hao" in his speech, and the atmosphere was very pleasant.

Uncle Wu, who has a Chinese level of eight, also introduced the development of PlayStation, the only technology electronics company currently promoting game business in China. It is a little regrettable that everyone thought that Uncle Wu might bring the news of PS4 Pro to the Chinese market this time, but the result is that the productivity of PS VR will be improved, and game lovers will be more likely to buy it from various channels.

Mr. Ichiro Takaki, Executive Vice President of Sony Group and President of Sony Vision Products Company, also came to Guangzhou from Japan to introduce Sony's global TV business development strategy, and officially launched Sony OLED TV new product A1 in China together with Mr. Takahashi. A1 made its debut at CES at the beginning of the year, equipped with 4K HDR processing chip X1 Extreme and Sony's unique Acoustic Surface technology. Because of the elimination of speakers usually placed around the screen, A1 realized the appearance of no speakers and no base. At present, there are two A1 models, 65 inch and 55 inch, which are listed in the Chinese market, with prices of 35999 yuan and 24999 yuan respectively.

As for the uncle of the CEO of Sony Group, he was regretful not to come to the scene this time, but also said hello to everyone through video, and mentioned in his speech that Sony wanted to bring "touch" to everyone when using products, which was Sony's goal in design, and hoped to promote more products that could bring "touch" to users and consumers in the future.

Of course, there is also the usual Suo Fen Night, among which the number one Suo Fen "Lao Gao" in China is to share with you Sony stories that you have not known for years. At the same time, "Lao Gao" joked that he entered Sony in 1985 like the M8, the first civilian camera of Sony, and now he can "use" like the M8 (laugh). The Sony Expo brand activity officially ended, and we hope to see more and better Sony products launched in the future.

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