Shortly after the start of 2017, it suddenly felt that the prices of TV, mobile phones and routers had increased, which surprised consumers! With the maturity of technology, it is reasonable to say that various electronic products should become cheaper and cheaper. What is the reason for the collective price increase?
In November last year, LeTV announced that it had raised the price of some TV models due to the shortage of panels in the upstream supply chain, the rise in panel material prices and other factors. In January this year, Xiaomi TV, which used to slogan "Xiaomi does not rise in price, we shoulder the pressure", finally failed to resist the pressure to raise the price of some products. On February 4, Xiaomi issued another announcement via microblog, officially announcing that the price of Hongmi 4 series had increased by 100 yuan. TV, mobile phones and other electronic products have increased in price, which is undoubtedly a bad news for consumers who are pursuing cost performance ratio.
From the perspective of economics, "good quality at low price" is actually a paradox, and the price of goods is determined by cost. It can be said that the cost performance ratio seems to be a non-existent concept for truly good quality goods.
In the trend of price rise, Xiaomi has become the leader. It never occurred to me that this brand, which has risen in the public view by virtue of "cost performance", is now leading the price rise. It can be said that Xiaomi has dug a hole for itself by sticking to the product positioning of "cost performance". According to the grapevine, since the last round of financing was completed at the end of 2014, Xiaomi has never announced financing. Last year, there was news of Xiaomi's discounted financing. The plight of capital seems to prove that the value strategy of "cost performance" is not a long-term solution.
After careful study, the price increase plan of Xiaomi seems to have started in 2016. Many users said that the price increase of Xiaomi products has become a fact that they have to accept. In addition, in addition to the price increases of electronic manufacturers such as Xiaomi TV, LeTV TV, Meizu mobile phones, some large router manufacturers have also started to increase their prices.
In the whole market, the competition in the router industry is also very fierce. When most users still focus on the word "cost performance" of routers, which are essential equipment for families, major router manufacturers vigorously launched some low-end router products with low positioning and configuration to seize the market, but these low-end routers, The services that can be provided in terms of performance and function have gradually failed to meet the needs of users. The upgrade of the market is accompanied by poor capital environment and other conditions. Routers will inevitably lose a large number of users when their prices rise.
Compared with such router manufacturers whose competitive point is "cost performance", newer router manufacturers such as Newifi New Route have had a hard time at first, but they hope to grow up with high-end positioning and core technology services in the later stage. It is reported that, Newifi New Route launched a new intelligent router New Route 3 at the end of 2016. Since the introduction of this router with a mid to high-end product orientation and a price of 499 yuan, at the beginning, users felt that it was not easy to accept, and there were many netizens who thought that the price was too high. However, after its "gem mine" mining function launched based on the concept of "sharing economy" was known by the public, If the price is too high, the voice will be much lower. It can be seen that user demand has gradually changed.
New Route 3 also publicized its "cost performance" at the initial stage, but the launch of the "gem mine" function has separated it from this "label". If we compare the above router focusing on "cost performance" with the new Route 3, we can clearly find that not only the hardware configuration has improved several levels, but also the software functions and innovative play methods, These routers focusing on "cost performance" are also incomparable. It can be seen that the whole router market has indeed kept up with the pace of social development, no longer pursuing "cost performance ratio" but pursuing a harmony of progress and stability.
According to relevant sources, the market price of the new route 3 has risen to 699 yuan or more due to the public's pursuit of the mining function of the "gem mine", but the official said that no price increase plan has been formulated for the time being, and it will continue to be sold at the original price of 499 yuan in the upcoming open purchase.
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