Strategy Analytics, a foreign market analysis website, released the smartphone market statistics for 2016 on January 31, US time. The global smartphone market grew by 3% last year, from 1.44 billion in 2015 to 1.49 billion. The iPhone returned to the first place in the fourth quarter of 2016, reaching 18% of the market share.
The fastest growth was in the fourth quarter (jointly affected by the launch of new iPhones and the traditional Christmas shopping season). The shipment of smart phones increased by 9%, from 403 million in the same period of 2015 to 438.7 million. The main growth sources are China and African markets.
Among them, in the fourth quarter, Apple increased by 5%, and its shipments increased from 74.8 million to 78.3 million, taking 14.5% of the market share in 2016. Samsung fell from 81.3 million yuan to 77.5 million yuan, which happened to be 5%. The early death of Note7, which was supposed to be a big seller in the fourth quarter, was the main reason for this change. However, Samsung still won 20.8% of the market share in 2016, which was Samsung's worst performance since 2011, but it was still far away from other competitors.
Huawei, with a market share of 9.3%, won the third place in the year. Its sales in China have to compete with OPPO, a mass market manufacturer, but its growth in Western Europe and other foreign markets is rapid. OPPO ranked fourth in the year with a growth rate of 99%, and its market share reached 5.7%. Its rapid growth in China is based on R9 series models, and its growth in emerging markets such as India and Nigeria is also very obvious. Later, Vivo also won a share of 4.8%.
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