On February 24, Xiaomi MIUI released the 2016 Report of Xiaomi App Store. The report mainly analyzes the milestone data of the app store, industry trends and developer related data. The report shows that by the end of 2016, the distribution volume of Xiaomi App Store had exceeded 75 billion, just one step away from 100 billion. Among the popular game fields, King Glory Game has become the most popular mobile game in the past year; And can significantly observe the huge changes in emerging industries such as bike sharing, short video, live broadcast, etc.
Compared with 2015, the distribution of Xiaomi App Store grew by more than 100%. In 2016, Xiaomi's application distribution capacity exceeded the threshold of 75 billion, and in 2015, it exceeded the threshold of 35 billion; In 2016, the application distribution capacity reached 40 billion yuan, exceeding the total since the launch of Xiaomi App Store in 2012. Millet stores are still rising rapidly.
The rapid rise of shared bicycles and short videos has led to dramatic changes in the live broadcast industry
In terms of industry dynamics in 2016, the bike sharing and short video industry became the two most popular fields in 2016. The bike sharing field was basically divided by ofo and Mobil, and the short video field was the only one of the fastest. In addition, Xiaomi App Store also released a set of data closely related to application developers. Data shows that in the past year, on average, each user installed 78 apps, opened 14 apps every day, and used them for nearly 5 hours - On the MIUI 8 launch on May 10 last year, Xiaomi announced that its heavy mobile phone users used their mobile phones for more than 5.5 hours a day.
Bike sharing is an emerging industry in 2016. ofo bike sharing and Mobike seized the market opportunity to grow rapidly and dominate more than 90% of the market share. In terms of downloads, Xiaomi platform ofo shared bike market accounted for 52%, higher than Mobike's 43%. However, in terms of user activity, Mobike's activity is as high as 70%, which is far higher than that of ofo's 23% shared bicycle. Such a sharp reversal is closely related to the product experience and user operation of the two enterprises.
Users of the two bike sharing products are concentrated in first tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and their user characteristics are mainly young male users. Among them, male users of Mobike account for 79%, and young users account for 57%; The male users of ofo bicycles account for 76%, while the young users account for 66%.
In the field of short video, fast hands still hold the top position and are gradually widening the gap with competitors. The second and third most downloaded videos are Toutiao Video and Meipai, among which Toutiao Video is a project launched by Toutiao in 2016 today, and the number of downloads has jumped to the second place within a year, which cannot be underestimated. Meipai was overtaken by headline videos, and fell to the third place from the second place in 2015.
Different from the bike sharing industry, short video users are mainly distributed in the third and fourth tier cities, while the users in the first tier cities only account for 10%. The age composition is still dominated by male users, accounting for 81%, of which 54% are young users. The overall gender difference is obvious, and male users prefer short video applications.
However, the live broadcast industry, which rose in 2015, has undergone tremendous changes in 2016. In 2015, YY live broadcast topped the list with a huge advantage. However, in 2016, Xiaomi Live broadcast came out, which not only took the first place, but also far exceeded YY live broadcast users, and Douyu also succeeded in surpassing it, rising to the second place. Among the top ten live broadcast applications, e-sports live broadcast applications are the most popular, with up to five related apps, which shows that games are very attractive to users.
Kaola of Netease wins the overseas shopping industry, and Baidu's takeout is gaining momentum
The travel industry market was reshuffled last year. After the merger of Didi Chuxing and Uber, Didi series (Didi Chuxing, Uber, Kuaidi Taxi) almost monopolized the whole market, with a share of 88%. The remaining market share is divided by Yidao, Dida carpooling and Shenzhou special cars.
The overall market of the takeaway industry continues to be a tripartite confrontation, which is still divided into three markets, namely, Hunglema, Baidu takeaway and Meituan takeaway. Compared with 2015, Baidu's takeout grew rapidly last year, and its market share of downloads doubled from 18% to 36%, ranking second only to 37% of Enlama. Meituan's takeout still ranked third, and its market share fell from 34% to 25%. The market competition in the whole takeaway industry is still intense.
The rapid development of the Internet has also led to the rise of the overseas shopping market. In terms of the download volume of overseas shopping applications, the top three overseas shopping applications in 2016 were Netease Kaola.com, Xiaohongshu and Darling Global Goodwill, while the top three monthly shopping applications were Xiaohongshu, Netease Kaola.com and Foreign Dock. The "Darling Global Goodwill" app dropped significantly, from the first in 2015 to the third, and the user activity also dropped from the second to the fourth.
In terms of the distribution of users of online shopping, the proportion of female users has increased significantly, and the number of female users using online shopping is almost the same as that of men. In terms of age, young users are still the main force, with young and middle-aged users accounting for almost 90%, which is the main force of overseas shopping.
Developers must see: 2016 users love to play King Glory
The third part of the annual report of Xiaomi App Store provides a set of data that developers will be interested in. Data shows that in the past year, an average of 78 apps were installed by each user, 14 apps were opened and used every day, and the average length of time for each user to use apps every day was 4.8 hours - which fully shows the high activity attribute of Xiaomi users.
Among them, mobile games have always been the first choice for mobile users to spend their fragmented time. In the Xiaomi report, the reporter also saw that the top three games to download are "King Glory", "Joy Eliminates Joy" and "Ball Battle". Game developers can refer to the preferences of Xiaomi users to develop more popular games.
At the end of the report, Xiaomi App Store also released two lists of "Golden Rice Award" applications and games in 2016. The list is based on two high-quality apps selected in various fields every week, and finally ten of the best apps of the year. The specific list is shown in the following table (in no particular order):
Industry insiders believe that Xiaomi MIUI system now has more than 200 million rice noodles, and Xiaomi App Store, as one of the most active applications in Xiaomi mobile phones, can provide valuable trend guidance for the mobile application market with huge data analysis, not only facilitating users to download high-quality mobile applications, but also providing reference for Android developers to develop more popular apps. After five years of development, Xiaomi App Store has become the official application market of leading mobile phone manufacturers in China and plays an important role in Xiaomi's Internet ecosystem.
