It has been ten years since Steve Jobs took the first generation iPhone to the stage on January 9, 2007. Many people have changed from students to white-collar workers, or from white-collar workers to father/mother. Everyone has more or less witnessed the rise and glory of Apple Samsung, and also seen that Nokia has changed its position from being a despot to being a master. This is a wonderful decade, It is also a decade worth recalling. Next, let's see how Apple has become the most valuable company in the world.

Everyone here is garbage

As early as 2004, Jobs found Motorola and hoped to jointly launch a "amazing" mobile phone. The reason was that Jobs was particularly fond of the Blade series of Motorola and wanted to build his own unique iTunes service into the mobile phone through cooperation. ROKR E1, the result of the joint efforts of the two companies, was officially released in 2005, but this was not the life Jobs wanted. E1 neither had the beautiful appearance of a motorcycle blade, nor was the built-in iTunes easy to use. It was at this time that Jobs decided to control the hardware and software himself.

iPhone The original form is not what we see now. Because of the hot sale of iPod, Jobs initially conceived of iPod as a hardware prototype, but finally found it inconvenient to operate on many functions, so he gave up. But all roads lead to Rome. By chance, Jobs found FingerWorks, a company dedicated to multi touch screens, After seeing its demo, Apple acquired the company at a lightning speed. The screen technology of the original iPhone was also based on this.

At that time, Apple did its utmost to create this epoch-making product. Not only did the software team work together to polish the iPhone OS as the system, but also used Corning Glass, which was not involved in the mobile phone industry at that time. At that time, Apple was in a situation of breaking the ice and preparing the demonstration on the eve of the opening of Macworld 2007, And the original prototype at that time was very easy to crash or crash. Jobs even prepared several prototypes to prevent the crash at the scene.

Since then, as you have seen the video of the press conference, the on-site demonstration was very smooth, and the audience was shocked by this new 3.5-inch original iPhone with a multi touch capacitive screen. No one had seen such a forward-looking product at that time, the combination of metal back shell and glass face plate, and the design of only one Home button on the whole body, perhaps today, It will not appear outdated. However, due to the lack of 3G Internet access function and the high price, the early generation was not very popular, but it also laid the foundation for future glory.

The beginning of an era

If the early iPhone is the prelude to a performance, then the iPhone 3G is the official concert of this grand performance. At the beginning, Jobs was very disgusted with installing any app on the iPhone, but this move was opposed by Apple. After nearly a year of persuasion, Jobs finally gave in, but formulated several rules, namely: all apps can only be downloaded through the App Store, and can only enter the App Store after Apple's review, Developers can set a fee or free.

（ The appearance of iPhone 3G and 3GS is indistinguishable ）

After the release of iPhone 3G, everyone can download software through the built-in App Store. From the initial hundreds of applications to the millions of applications today, the whole process has only been used for less than ten years. Compared with the App Store, the iPhone 3G is not so brilliant. Compared with the original generation, it even feels a little backward. Although the 3G module has been added as the name suggests, the metal body has been replaced by a more ordinary plastic back shell. The screen panel is also plastic. In addition, the hardware remains the same as the original generation, and the performance has not been improved, But falling prices have also made iPhones more affordable for more people.

Due to illness, Jobs' absence on WWDC even stole the spotlight of new products when the iPhone 3GS was released in 2009. The suffix "S" means Speed, which is true. The new iPhone is more powerful in performance. The addition of Samsung S5PC100+SGX535 and 256MB of memory makes 3GS a qualitative breakthrough compared with the previous generation, The improved 3.2 megapixel camera, which also supports focusing, was an interesting feature at that time. This is also Apple's first mobile phone to enter the Chinese market. It was sold in China in cooperation with Unicom that year, but unfortunately, the WiFi function was castrated.

Step into the altar

If you want to say which iPhone was widely known overnight, it is iPhone 4. At the 2010 WWDC Conference, Jobs, who had just recovered from his illness, came on stage with the fourth generation iPhone, which was accidentally leaked and had been newly designed, with double-sided glass, stainless steel frame, 5 megapixel camera and 960 x 640 retina screen, At that time, these were all "burst" parameters. 326ppi let us know that the original mobile phone screen can be so fine, and the self-designed A4 processor has greatly improved its performance.

The combination of perfect appearance design and strong performance makes it possible to see people holding the iPhone 4 on the streets and lanes in the next year or two. It is precisely at that time that the news of people selling their kidneys and buying iPhones came out. Although the credibility is not that high, it also reflects from the side that Apple's product is very popular.

Shortly after the release of the iPhone 4, the "antenna door" incident came out. Jobs' negative reaction also affected the company's image to some extent. After investigation, it was found that this was not a widespread defect. Only some mobile phones showed a decline in signal when they used a specific grip. Apple also took several measures at that time, You can get Apple's official Bumper case for free or an unconditional full refund, but the fact proves that there are still a few people who refund, which shows how popular the iPhone 4 is.

Although Jobs, suffering from illness, still attended WWDC 2011 and demonstrated iCloud for the first time, his illness worsened sharply in August and died on October 5, so the iPhone 4S became the last Apple phone he dominated in his lifetime（ According to the product development cycle, Jobs may have seen the iPhone 5 ）Many people said that s represents Steve, the name of Jobs, or Siri, the first personal intelligent assistant of Apple. In any case, the 4S is a very classic mobile phone, equipped with Apple's first dual core processor A5512MB of memory. At that time, its relatively strong performance also enabled the phone to last until iOS 9（ Although it's stuck, it can't ）The effect of the 8 megapixel camera is also very good. Although Siri was a chicken bone function at that time, it has grown a lot now. The 4S can be said to be a very comprehensive and bucket phone, which has performed satisfactorily in all aspects, and since this phone, All iPhones were not released on WWDC, instead, they were released in the fall.

Stable with rise

When the iPhone 5 was released, many people criticized that Apple had no innovation after the death of Steve Jobs, and the elongated 4-inch screen was also rated by many media as "ugly to no good, horse face mobile phone", but the truth still needs practice, and from the perspective of sales, The iPhone 5 can be said to be very successful, and the price was once sold to nearly eleven. In fact, whether it is the appearance design or the actual feeling, The iPhone 5 is excellent, with exquisite chamfering and trimming, the combination of glass and aluminum alloy, and the extremely thin body. Such a successful design ID has also attracted many imitators, and Apple still uses this appearance on SE today, but the black version of the "paint off door" at that time has caused some negative effects, and led to the cancellation of black the next year, Use deep space ash instead.

（ 5s and 5c ）

Scott Foster, the senior director of Apple's iOS system software, was once the head of Jobs, and was also considered the most likely candidate to succeed Jobs as Apple's CEO. They had one thing in common, that is, they highly praised the pseudo physical design. However, after Apple's own map service was criticized and refused to apologize, Scott was forced to leave, and his future at Apple was ruined, Jonathan Ivy, senior vice president of Apple Design, began to comprehensively preside over the appearance design of iOS. This gentleman from the UK led a series of hardware designs of Apple, which also made him known to the world.

After Scott left Apple, Jonathan began to drastically reform iOS and fully adopt the flat design, which was also criticized by many people at that time, saying that he betrayed Jobs. But a good function and design takes time to prove. I believe that few people hate Apple's UI today. The combination of iOS 7 after the major change and the iPhone 5s released in 2013 makes it also very popular. It is equipped with fingerprint sensors with an extremely high recognition rate and advanced 64 bit A7 CPU, which is very forward-looking, and also makes people have a very big change in fingerprint recognition. It also makes the mobile phone industry in a few years, from 1000 yuan to luxury, All of them are equipped with fingerprint recognition sensors. In addition, the 1.5 micron 8 megapixel camera on the iPhone 5s is also widely praised, which is also a phone that the author was very eager to buy at that time.

However, the 5c released with 5s is not so good. Its hardware performance is the same as that of iPhone 5, but it is covered with a more colorful plastic shell. Although Apple has been vigorously promoting it, it seems that this series will be cut off the next year, and it has become the most short-lived phone in the iPhone series.

Peak, after

"It's ugly, but I must buy one." This sentence is enough to sum up the birth of iPhone 6/6 Plus and the year after that. Jobs once thought that 3.5 inches was the most perfect size. He certainly did not expect that in 2014, the iPhone screen had gone to 4.7 inches and 5.5 inches.

Criticism and criticism may have always been the norm for iPhone. The same is true for 6 and 6 Plus. People say that it is ugly, with a big frame, and can run horses. It even imitates Samsung's Note series. But it seems that all these negative comments have not stopped it from soaring in sales. Apple's first large screen mobile phone sold 10 million in the first weekend, Even in November, it was hard to find a single iPhone. It can be seen how eager ordinary users are to have a large screen iPhone, and even because of its appearance, it accidentally took away a large number of iPad users, which is one of the reasons for the continuous decline of its tablet sales.

Not only does it sell well, but the hardware equipped with the iPhone 6/6 Plus is also eye-catching, with a resolution of 4.7 inches 1334 x 750 and a resolution of 5.5 inches 1080p, the second generation 64 bit A8 processor, a full metal back case, 2.5D glass and polished stainless steel Apple logo. What a fantastic configuration it seemed in those days, but the antenna white belt was a big stain.

It seems that 14 years later, people are saying that Apple has lost innovation, and perhaps it is true. The iPhone 6s/6s Plus maintains the same appearance design as the previous generation, replacing the A9 processor with stronger performance, the 12+5 million camera with higher pixels, the second generation fingerprint sensor, the addition of Rose Gold color matching, and the first 2GB memory The support of Taptic Engine and 3D Touch seems to be successful from the point of view of the tail patch s. However, this is the first time in the iPhone series that the thickness and weight of the body have increased. In addition, the 3D Touch, which Apple has vigorously promoted, has also been reduced to a relatively weak function most of the time, and even fewer users use it today.

In this world, there are users who like large screen phones, and there must be audiences for small screen phones. How does Apple address the needs of these people? The iPhone SE launched in March 2016 is the answer given by Apple. With roughly the same hardware parameters as the iPhone 6s and the same appearance design as the iPhone 5s, this 4-inch small screen phone has solved the problem of "I want to buy an iPhone but I don't like a large screen", Important configurations such as A9 processor, 2GB memory and 12 million pixel main camera are also available on SE, and the rose gold color matching is also available. It is believed that the same embarrassing situation as that of 5c will not occur.

Unexpected

Before the release of the iPhone 7/7 Plus, there were many spy photos flying all over the world. From the photos, this is a heavyweight product, but its appearance remains the same as that of the previous generation. This is true when the autumn new product launch was officially held in September 2016. From the front, it is indistinguishable from the appearance of the iPhone 6/6s, Although the 7 Plus is equipped with dual cameras and a more beautiful antenna design, it still reinforces people's affirmation that "Apple is no longer innovative". Maybe they are right. After all, there was no orthodox sequel to S in the past, and the appearance design is very different from that of the previous generation, The iPhone 7 breaks this tradition, which may be one of the reasons why it is criticized.

In other aspects, Apple has maintained the pace of steady growth every year, with A10 "2+2 core" processor, 3GB memory and dual camera（ Only available on the 7 Plus ）, 7 megapixel front camera, new Home key, IP67 waterproof and dustproof and other configurations, some of which can be expected, some of which are unexpected. However, this is still a very useful iPhone, but it lacks some surprises in the past.

Ten years seems to be different from ten years. These 12 iPhones all play an important role in the history of Apple's mobile phones. They are both brilliant and mediocre, but the only thing they don't have is falling down. From the perspective of a fan, it is natural to hope that Apple will become more powerful and regain its innovation ability in the past. There is still a long way to go in the future. We are also looking forward to this year's iPhone 8.

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