SHARP Sharp, a well-known Japanese household appliance enterprise founded in 1912, has been ahead of the industry in research and development since the 1960s, and nearly 80% of the new flagship products and new technologies released every year until the beginning of this century are world firsts. Sharp has long been the best, strongest and most advanced in the field of LCD TV and LCD display, holding nearly 100000 patents. As early as 2013, it released the 8K technology LCD screen, and in 2015, it launched the world's first 8K resolution TV. Sharp LCD screen is not only in IPHONE The screens of many brands and models used by IPAD in previous generations are considered to be the best. In recent years, domestic Internet TV flagship products have chosen to purchase the wide color gamut screens of the tenth generation line of Sakai Factory, which is more evidence: even today, Sharp's high-end screen technology, display effect and quality are still the best in the world, while Sharp's TV market share has shrunk in recent years and Sony, Panasonic Hitachi and other Japanese brands are similar, mainly due to improper response to changes in market means, positioning and pricing, software ecology and other aspects in the competition of domestic brands.

Focus on Sharp's R&D capability, patent reserves and the world's only most advanced 10 generation line Sakai factory in LCD panel and LCD TV. Just more than a month after Foxconn Technology Group acquired Sharp, the Sharp Internet+manufacturing industry under Foxconn has blossomed: at the 2016 Yunqi Conference, Gou Taiming personally released the first batch of new Sharp Internet TVs, from 45 inches to 70 inches, From the integrated 1080P to the split 4K, all the Sakai factory's 10 generation Sharp screens rely on Sharp's color and image quality optimization technology, and cooperate with Ali in an all-round way to cooperate with Huashu Youku video resources, becoming the first joint venture brand to truly enter the domestic Internet TV market.

Here is the first detailed evaluation of Sharp LCD-45T45A.

Unpacking

1. The outer box keeps the consistent style of Sharp, AQUOS is eye-catching, and the panel size is 45 "113CM:

2. All accessories of the inner box, including instructions, warranty card, remote control and battery, antenna signal isolator, a pair of base legs and four screws of upper legs:

3. The newly designed intelligent remote controller with smooth curve and ergonomic features simple style, few buttons and clear functions, black and white panda color matching, Sharp red for key opening signs, easy to use, light keys and moderate feedback:

4. The lines of a pair of brackets are also smooth, and the piano paint process is the same as the super narrow frame on the front of the TV. Although it is easy to leave fingerprints, the appearance is really good:

5. The bottom of the foot rest is made of steel plate with rubber pad to prevent scratching the table top. The pillar is also made of metal and is carefully marked with R L to prevent users from installing it reversely:

6. Insert the tripod into the reserved holes on both sides of the bottom of the TV and fix it with the screws in the accessories:

7. Because of the ultra narrow border, there are fewer stickers for Sharp TV this time. Only Dolby Sound and HDMI are marked at the bottom of the right side. The power indicator is red and turns green after starting up:

8. At a glance at the back of the TV, the upper half is very thin, and the lower half encapsulates the motherboard, power supply, screen drive and other components, so a large number of heat dissipation holes are arranged at the top to enhance the heat dissipation effect to ensure the stability of the TV, while a complete set of interfaces are arranged at the right and right sides of the bottom of the back, and the left side of the back is a physical key with a low utilization rate:

9. At the bottom of the interface list, from left to right are optical digital audio output, RJ45 LAN network interface, Sharp service dedicated socket, HDMI1 interface, HDMI2 interface (supporting ARC audio return), component and AV video input, analog audio input, 3.5mm audio output:

10. At the right side of the interface list, from top to bottom are the MicroSD card slot, dual USB, HDMI3 interface, digital and analog antenna inputs:

11. The physical hard keys on the left side of the back are switch, menu, input source switch, channel increase/decrease, volume increase/decrease from top to bottom:

12. This 45 inch Sharp LCD new product is not only suitable for the living room of small family, but also for the bedroom. The picture below shows the living room.

13. The frame, including the embedded black border, does not have a 2000 version dime (19mm) high:

16. The thickness is only 9.9mm, which is close to half the diameter of the dime coin of the 2000 edition:

What are the characteristics of the 45 inch screen of the 10th generation line?

Sharp Sakai Factory is the first in the industry to use the 10th generation glass substrate, with a size of 2880x3130mm. It uses the UV2A optical alignment technology (ASV alternative technology) just developed by Sharp, which can improve the contrast, response time and energy saving performance of the panel while simplifying the production process. It specializes in producing more than 40 inch LCD panels. UV2A, which can effectively improve the contrast performance of the screen by precisely controlling the bias of the liquid crystal molecules with ultraviolet light, is named as X super crystal panel.

While the 45 inch screen is the new gold cutting size of Sharp's 10th generation line. Although the diagonal line is only 2 inches more than 43 inches, the visual area is 9.7 inches larger than that of an IPAD PRO, providing a better viewing experience:

Register to receive free membership benefits

1. Don't forget to register for the 365 day Youku membership benefits when you first start up:

Use your mobile phone number to register TV (but it is not bound, so you can rest assured that this is more convenient than LeEco), send a SMS verification code, prompt for successful registration, scan the code in the lower left corner to download AliTV assistant, and perform remote control operations and voice commands on your mobile phone:

2. When the new product comes into the market, 365 days of Youku Diamond members will be given for the pre sale of LCD-45T45A Double 11, which is worth 399 yuan. For a TV with a price of about 2000 yuan, it is still very valuable. Agree to the agreement and receive the VIP activated by the member; You can register your Youku account on your computer or mobile phone in advance and scan your mobile phone Youku code to activate the 1-year members you give away:

3. To become a member of Youku, not only are there massive Youku video resources free of advertising and higher definition image quality options (up to 4K resolution), but also members have rights to TV PC、 Multi platform Youku clients such as mobile phone and PAD can enjoy it at the same time, which is very kind. In addition, 4 tickets will be given at one time for you to watch paid movies.

UI interface and resources:

1. The system enters the signal source interface by default, and the last used signal source will play in the window by default (the figure below shows the component port connected to the TV set-top box); In the list of all signal sources, you can quickly select and switch, including three-way HDMI, component AV、 Antenna (digital/analog) input, you can also choose to enter the system's own multimedia center (pictures, videos, music players such as local resources USB):

2. Recommend the online video resource page, and quickly enter the personal center for playing records:

3. TV series have a large number of classified resources, such as the selection of major dramas, satellite TV synchronization, movie star zone, ancient costumes, and there are member exclusive zones to enjoy the first time of popular TV series (non members can only preview 1 or 2 episodes, and Sharp's 1-year members are very valuable). Many new TV series have ultra clear or even "4K" online resolution, and TV shows can see the feeling of blockbusters!

4. In addition to popular recommendations and the latest release, the film column is divided into many special topics according to the film type, content and actor image. It also provides high score movies recommended according to the rating of Douban, which is very convenient for users to choose and enjoy their favorite movies:

5. In terms of variety, Youku has many exclusive popular resources, such as the popular "Where's Dad?" and "Comedy Story". Many other platforms and third-party aggregations use Youku video resources. Members presented by Sharp TV not only allow users to watch the latest online updates at the first time, but also enjoy the highest image quality:

6. With the opening of the second child policy, children's resources are more and more favored by parents of new born babies. Whether it is a 45 inch TV set in the living room of a small family home for first born babies or a bedroom TV set for second born babies, Sharp LCD-45T45A, which has a large number of Youku children's video resources, is the first choice, from early childhood education to preschool education, from children's songs and animation to TV picture books, and children's variety shows, Parents can release relevant videos in a purposeful and healthy way according to the growth needs of the baby gradually:

7. Sharp LCD-45T45A gave away the most important benefit to its 365 day members. The video member zone contains free movies, TV dramas, overseas variety shows, science and education documentaries, etc. exclusive to a large number of members. It also provides users with exclusive rights to premiere movies and TV programs on the whole network. Users can also browse this week's popular rankings to see recent popular resources, and will not be out when chatting with the trend! In addition, the four complimentary tickets mentioned above can be used to watch some blockbuster movies for a fee, so that the whole family can enjoy the blockbuster movies in the cinema without leaving home:

8. TV Taobao is a new shopping platform that Alibaba focused on building in 2016. It has been hot for many times to promote cash back, and even the top up of phone charges with very low discounts can enjoy up to 10% exclusive cash back. It can be seen that Alibaba attaches great importance to and strongly supports TV shopping. With the advent of Double 11, you can not miss the super value discount of TV Taobao:

9. The application market is customized for Alibaba, which prefers casual games and tools. Online video is only CIBN Universal Pictures, that is, Youku TV client. You can also log in with a locally activated member account to enjoy VIP membership, while the other application to be recommended is Xiaobai File Manager. After installation, you can install Android APK applications using USB USB flash drive or mobile hard disk:

Sharp Core System Information and Settings Menu

1. Sharp LCD-45T45 uses the latest customized Mstar M93J chip, which uses the combination of dual core 64bit A53 1G CPU and Mail720MP2 GPU. It is a very new chip scheme in the entry-level LCD TV. The performance test of Anthare has scored 20258 points, which also exceeds the 17000 points of Xiaomi 3S 48 inch. The performance can meet the demand

2. However, compared with domestic brands who prefer to stack specifications on smart chips, Sharp, which has mastered the core technology of television, has greater advantages in color control and image quality optimization, LCD-45T45A image settings even exceed many flagship TVs of domestic brands, including not only conventional image mode, backlight, brightness, scaling, definition, etc., but also advanced control and optimization of noise reduction, MPEG noise reduction, dynamic contrast, dynamic backlight, intelligent energy-saving, etc., as well as rare color temperature and white balance adjustment on domestic brand TVs! Sharp's profound accumulation of LCD TV technology and powerful color image quality chip function can be seen:

3. Sharp LCD-45T45A adopts the conventional 10W * 2 speaker scheme, but the high and low tones have also been carefully adjusted and optimized. The overall volume and bass effect are also excellent in TVs at the same price. In addition to the scene mode, it also supports automatic volume to avoid switching channels or source sound that is too loud or too small to protect hearing, The supported Dolby decoding surround sound can also make users more immersive when watching movie blockbusters.

Screen performance:

1. The color is absolutely the first indicator of whether the TV is good, and this is Sharp's strength. The three primary colors are very good in this price level of TV. Many low price LCD TVs before are not accurate in the three primary colors, let alone other colors synthesized from the three primary colors. The beauty is that the uniformity is somewhat unsatisfactory, but this is also a common problem that low price LCD TVs cannot overcome:

2. The color transition performance is also very good, the boundary is clear, and the triangle area in the color distribution map is also clearly demarcated, which is rare in entry-level TV:

3. The grayscale test is a piece of cake for the 10 generation line X super crystal panel whose contrast is the industry benchmark. The low-end IPS hard screen is always one less than perfect. The 32 level grayscale LCD-45T45A can be easily and perfectly identified, and even the 256 level grayscale LCD-45T45A can be all distinguished. In this regard, Sharp's 10 generation screen TV is really outstanding:

4. At the end of the screen display part, let's look at a group of high-definition wallpaper screen photography performance. This TV has excellent color and contrast performance, skin color optimization and transparency

Video decoding, Ali assistant and projection

1. Video decoding:

Because LCD-45T45A is a 1080P TV rather than a 4K TV, it is not optimized for 4K decoding. Some 2.5K and 4K videos are generally supported for hard decoding, and some encoded 2.5K and 4K videos cannot be played hard decoding. However, common formats of 1080P videos are supported, and the built-in media center can also choose to load subtitles and select audio tracks when playing videos. Ordinary users do not have much difference in daily use:

2. Ali assistant: Although LCD-45T45A is not an AliCloud OS, it has preinstalled the AliTV assistant TV terminal, so it supports the AliTV assistant on the mobile phone. It can not only convert the mobile phone to a remote control in two modes (press the button and swipe the screen) to operate the TV, but also enable the TV to have a voice function. It can search the video resources you want to watch by voice, which is much easier than pressing the button on the remote control to input:

3. In addition, Alibaba Assistant allows users to directly install the APK application downloaded from their Android mobile phone to the TV, eliminating the trouble of copying to the USB flash drive, inserting it into the TV, and then installing it using the file manager on the TV. This is very convenient; In addition, Alibaba assistant can synchronously view the history of Youku video resources played on the continuation TV:

4. At present, there are two ways to project video (Miracast and WIDI are not supported for the moment). One is to project Youku video to TV through AliTV assistant on the mobile phone (select resolution after projection):

5. The other is AirPlay on IPHONE or IPAD, which supports image or streaming media projection, so that you can easily play IOS games on TV or watch non Youku projection video resources:

Summary:

After joining Foxconn Technology Group, Sharp quickly launched four Internet TVs, which directly entered the blue ocean where Japanese and South Korean brands had never dared to set foot, to compete with each other in terms of cost performance and online video resources, fully demonstrating its determination to change direction and its importance to the domestic market. After all, Internet TVs have sold nearly 40 million units in one year, The proportion of the total sales of flat screen TVs is close to 85%. The high-end flagship market share of traditional big brands that only focus on quality and specification and ignore some hardware architecture of intelligent control and Internet video member resources is getting lower and lower, and the update is also getting faster and faster. Internet TV has become another electronic FMCG after mobile phones, and this cake is very large, The international big brands who stoop to enter this door first will seize the opportunity in the future competition.

Compared with domestic brands, Sharp has decades of LCD experience and is the top patent technology and capability owner in the industry. It has always been known as the "father of LCD". It has great advantages in screen adjustment and core technology of color, image quality and video optimization of the same panel, The launch of the new 10 generation line SDP original screen Internet TV product represented by LCD-45T45A will bring the difference between the price of the same screen TV made in China and the original Sharp to several hundred yuan, which will to a considerable extent attract users who have previously bought domestic Internet low-priced TV but are not satisfied with the color and picture quality, and will also impress those who plan to purchase the first Internet TV with the pursuit of color and picture quality Users who used to think Sharp TV was expensive and under budgeted.

In actual measurement, as the most important color performance and picture quality of TV, LCD-45T45A Indeed, it is quite outstanding in the same price and level of TV. Although the use of plastic shell for cost control has reduced some appearance texture and sacrificed a bit of color uniformity for the "Sharp Light" ultra light and thin screen, but the flaws do not hide the jade. For the first time, the "SharpQing" SDP10 original screen and the 40 inch LCD TV with the original factory's optimized adjustment of "SharpQing" have reached about 2K price, This is undoubtedly a shock to the industry, which will certainly cause a major change in the pattern of the entire domestic Internet TV market.

At the arrival of Double 11, this TV is opening a pre-sale activity in the official flagship store of Sharp Tmall. The official price is 2999 yuan, and the price of Double 11 is 2199 yuan! You can also send 365 days of Youku VIP members worth 399 yuan to your favorite users.

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