On the other side of the ocean, the war between the US presidents has just ended, and the annual National Hand Chopping Festival from the East has also reached its climax. However, as in previous years, there is no suspense about the king in the category of sports and fitness, and Yijian treadmill in 2016 is still alone. As of 11:00 a.m. on November 11, we have seen that not only Yijian Sports Flagship Store is far ahead in the trade index ranking of sports category, but also Yijian accounts for half of the top ten in the ranking!
As the superstar of Yijian treadmill in 2016, Yijian Genie ELF has accounted for 60% of the sales volume of Yijian Sports Flagship Store even though it has only been released for one month and has been officially sold for less than two weeks! As a star level product, Elf did not rely on price war to compete maliciously, but on its outstanding design and differentiated positioning to gain market recognition. What's the difference between this Elf ELF and the cheaper products on the market? Let's have a good comparison.
contrast
The product to be compared in this issue is the treadmill with the same running belt specification sold on Tmall for 1499 yuan, which is one of the products keen on price competition. Hereinafter, it is referred to as the comparison treadmill A.
(Yijian Elf)
(Compare with treadmill A)
From the appearance, Yijian Elf ELF is very fashionable and simple, just like its concise and light design language, its appearance reminds people of the noble and beautiful Elf Prince. Compared with treadmill A, the design of treadmill A is a bit standard. Anyway, the author will not put the latter in the newly decorated living room.
Comparison of national standard quality
According to the national standard requirements, the treadmill's running platform width should be more than 400mm, and its length should be at least 1200mm. According to the actual measurement, the Elf ELF is 1220mm * 420mm, which fully meets the national standard requirements. However, the actual measurement size of the treadmill with the same running belt specification is 1120mm * 415mm, which does not meet the national standard, and is likely to lead to potential safety hazards.
(Elf ELF running platform length, fully in line with national standards)
(Compared with treadmill A, the pedal size is 60mm, which does not conform to the national standard)
In addition, in terms of the pedal size (the width required by the national standard should not be less than 80mm) and the accuracy of the running belt speed (the national standard requires that the error of the C-level speed should be within 20%), compared with the treadmill A pedal size of 60mm, the accuracy deviation exceeds 20%. For the treadmill on the treadmill, if both items fail to meet the requirements of the national standard, it is very easy to have accidents during the movement. However, if the accuracy of running speed does not meet the standard, it means that the motor performance does not meet the requirements.
Through the official website of CNCA, we inquired about the quality management system of four brand products, the 3C certification of the motor and the three main quality indicators of the inspection report of the official sporting goods quality supervision center:
Yijian has passed the quality management system certification, and its core motors have 3C certification. Yijian has 49 test reports with the largest number. Compared with treadmill A, Yijian has obtained the quality system certification, but no 3C certification. There are 7 official tests. 3C certification is the premise for consumers to buy with confidence. If this is not possible, it is difficult to persuade users to buy your products.
Comparison of main parameters
Through the systematic comparison of the main performance parameters of the two products, Yijian ELF is better than the comparison treadmill A in terms of running area, slope rise and fall, automatic refueling, multi-functional configuration and materials. In addition, in the most important aspect of the treadmill, Elf ELF has done nothing ambiguous, whether it is running area or multi-functional configuration, the materials are more abundant.
Comparison of damping systems
Elf ELF has a luxurious shock absorption kit, which is huge in size and has excellent shock absorption effect. Elf ELF's Mercedes Benz six level shock absorption has a national patent (spring shock absorption, pneumatic shock absorption, hydraulic shock absorption, etc.), which can absorb more than 95% of sports injuries, and plays a very important role in the protection of knee joints. Compared with treadmill A, the shock absorption device is very simple. The main shock absorption is only a short spring without oil pressure shock absorption. The roller is made of hard plastic material without elasticity, and there is no obvious shock absorption effect on the whole.
(See the list of Elf shock absorbers. It can be seen that the materials are sufficient)
(Compared with treadmill A, the shock absorber is very simple)
Motor comparison
The temperature rise of Smart ELF is relatively low. After the 0.75HP test, it is tested according to the 1.0HP standard, and the temperature rise is 99K, indicating that the actual power can reach 1.0HP. In addition, Elf ELF adopts the motor independently developed by Yijian, which has the national 3C certification, and the power and weight are very real. Compared with treadmill A, there is no 3C certification, and the power is heavily falsely marked, and the working voltage, manufacturer, insulation grade, motor working system and other information are not marked.
(Yijian Genie ELF motor weighs 4.938KG)
(4.787KG compared with treadmill A motor)
Noise contrast
After testing (30cm away from the motor at 8KM/H), compared with treadmill A, the noise is 67.4 decibels, while Elf ELF is only 61.7 decibels. ELF is really very quiet.
(Elf ELF noise test)
As shown in the figure, the safety of Yijian Elf ELF is up to the standard, while the running area of treadmill A is not in line with the national standards.
Accuracy test
The test was conducted at a speed of 10KM/H, and the measured speed of Yijian Elf was 145m/min, which was converted to 8.7KM/H, with an error rate of 13%, in line with the national error rate of 20%, while the measured speed of comparison treadmill A was 108m/min, which was converted to 6.5KM/H, with an error rate of 35%, which exceeded the national error rate of 20%, and the accuracy was unqualified.
(The measured speed of Yijian Elf is 145m/min)
(Compared with treadmill A, the measured speed is 108 m/min)
Control and experience comparison
Comparison of key components
Whether it is a supplier of process or components, the materials used by Elf ELF will become more high-end. Components from the United States will make users more confident about the quality of this treadmill.
(Yijian Genie ELF lower control weight 0.257KG)
(Compared with the lower control weight of treadmill A 0.197KG)
Workmanship and material
The body material of Elf ELF is excellent no matter which part is made. Users can understand it as long as they experience it in person. Compared with the sit up foam of treadmill A, it has a distinct smell, and the material is ordinary.
(The handrail of Elf ELF is made of imitation leather materials, and the interior is made of soft imported materials. In addition to the feeling of being tall and tall, it is more important that this material will not hurt you even if you accidentally collide with it.)
(Generally speaking, the handrail of treadmill A is not wide enough, and the heart rate sensor part is protruding)
After sales
Elf ELF provides free delivery and door-to-door installation services, without having to do it yourself, and has a complete after-sales system. Compared with treadmill A, it can only provide the service of delivering goods to the downstairs, without going upstairs or installing, so the difference of user's experience after purchase can be imagined.
summary
It can be clearly seen that Elf ELF can easily crush the treadmill compared this time in any aspect. The slightly higher price brings a more fashionable appearance, better shock absorption effect for knee protection, and better running experience. Elf ELF can win the favor of the market on the Double 11, which shows that consumers now need high-quality and differentiated products, rather than those products with low quality and low price, which do not consider the safety and health of consumers and are insincere. My friends who are considering buying a treadmill, are you right?
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