Meilan Max: the business model of youth products
Meilan Max: the business model of youth products

Write in front: the value of Meilan Max

Once upon a time, Meizu products have always been the representative of "small and beautiful", and its annual boutique line has enabled Meizu Technology to stand out from many domestic mobile phone manufacturers; But now, in order to cope with the increasingly fierce competition in the mobile phone market, Meizu has accelerated the pace of releasing new phones after obtaining capital injection, and started the crazy "machine sea" strategy. The products cover all kinds of prices at the middle, high and low end, so as to meet the needs of users at different levels and increase its market share.

On May 10, Xiaomi released Xiaomi Max, the first to enter the large screen mobile phone market. Meizu, of course, refused to be outdone. On September 5, Meizu directly released a 6-inch large screen mobile phone called Meilan Max, and launched a direct confrontation with Xiaomi Max! What kind of mobile phone is Meilan Max? What are its advantages over Xiaomi Max? Is it worth buying? Then look down and believe you can find the relevant answers!

Appearance details: Magnified version of Magic Blue E

The packaging of Meilan series has always been low-key and simple, and this time Meilan Max is no exception.

It is packaged in a box, and the round hollowed out "Max" logo is particularly eye-catching.

Meilan Max is also a popular young product among young people.

On the back is simple parameter information, such as All Netcom, Moonlight Silver, 64GB, and the package contains... The production date is September 24, 2016, which is a very fresh machine.

The official provided four color combinations: Starry Grey, Moonlight Silver, Rose Gold and Champagne Gold. This time, the author got a more business like Moonlight Silver color combination.

Uncover the inner package and you will see a 6-inch "Meizu face". Do you feel familiar with it.

The charging kit is neatly placed in the dark box under the main body of the mobile phone, but there is still no standard headset, so users can purchase it on demand.

The family photo of international practices: power adapter, Micro USB data cable, Flyme cloud card pin, warranty card and user manual.

As an Eskimo ("Love Tearing Machine Film"), every time I tear off the factory film of a new machine, I feel good to see the dark screen.

As a large screen mobile phone, screen selection is very important. The 6-inch 1080P full HD IPS screen adopts the GFF full fit scheme and the mainstream 2.5D glass. The picture is transparent and the display effect is good.

It has been Meizu's consistent practice to apply mature technology to Meilan series, which can effectively reduce development costs and also meet the product positioning.

The narrow frame design, as always, is beautiful and practical, which is much more beautiful than the "beauty of suffocation" and "ID without frame" that friends and businesses boast.

The fuselage has strong lines and is very business like.

The fuselage has strong lines and is very business like.

The metal integrated body brings a delicate feel, and I like the cold metal feeling very much.

The processing of double CNC high gloss edges makes the frame more rounded. With proper edge arcs, the whole machine has a better grip than I expected.


The fuselage is 163.4mm X 81.6mm X 7.9mm in three dimensions. The 6 inch Magic Blue Max is held in the hand, which is unimaginably difficult to hold with one hand. Its feel is comparable to the 5.2 inch flagship Pro 6.

Even the middle end products should have high-quality workmanship, which may be Meizu's craftsmanship spirit.

Light sensors, earphones and front facing cameras are arranged on the top of the front panel, but the shape of the holes on both sides of the earpiece is inconsistent. The left is ellipse and the right is circle, which makes it a bit awkward to look at (alas, obsessive-compulsive disorder is committed again).

The lower part is still equipped with a round waist type home key supporting mTouch 2.1, and the periphery is also wrapped with a silver white coil matching the body color.

There is only one microphone opening on the left on the top of the fuselage, and there are headphone holes, microphones, Micro USB connectors, and speakers lined up on the bottom. There is no highlight in the design.

Maybe because of the cost, Meilan Max didn't use the Type-C interface, which is a pity.

Meilan Max follows the new All Netcom standard and supports the blind insertion of SIM dual cards of three major domestic operators, namely, China Mobile, China Telecom and China Unicom. In addition, six mode eighteen frequency is more suitable for communication networks in most countries. Business people just need it!

At the same time, Meilan Max standard configuration 64G large capacity, if you need more capacity, it also supports the expansion of 128GB memory card, but this can only be used by a single card

The power key and volume key are full of touch, responsive, and free of looseness.

Performance test: enough

In terms of performance, Meilan Max is equipped with HTC Desire 10 Pro OPPO R9、 Meilan Note3 is the same model of MediaTek Helio P10 eight core processor. The specific model is the MT6755M of the reduced frequency version. As we all know, compared with Helio x10, Helio P10 has a more balanced strength and pays more attention to the balance between performance and power consumption. This advantage has been well demonstrated on Meilan note3. Therefore, it is reasonable to apply it to Meilan Max, which is the main business. After all, performance is not its main selling point.

The MT6755M of the reduced frequency version adopts the more advanced 28nm HPC+process, and uses the combination of four core high-frequency A53 and four core low-frequency A53. The high-frequency core can reach up to 1.8GHz, the low-frequency core can reach up to 1.1GHz, the GPU model is ARM Mali-T860, and the maximum main frequency can reach 700MHz.

In the era of 4G for all, all Netcom technology is common. With the improvement of communication technology, the three major operators are no longer satisfied with 4G, but have entered into 4G+networks, which means that the requirements for transmission speed will increase. Helio X10 only supports Cat 4, which cannot meet the requirements of 4G+. Helio P10 supports Cat 6 level carrier aggregation, which can meet the current use, This is also a major reason for the popularity of P10.

Let's go out of the ordinary and get a score! An Rabbit scored 46366, while Master Lu scored 35402. GeekBench 3 tested 786 points for single core performance and 3113 points for multi-core performance. In general, the performance of Meilan Max is above the average level, which can fully meet the daily use of ordinary users and keep pace with the work pace of business people. In my opinion, scoring is only a theoretical test, and user experience is the king. If users are not happy with it, it is useless to score high!

Due to the weak GPU performance, most games can still run perfectly, but for some large-scale 3D mobile games, it seems inadequate. In the game test, the real-time frame rate of NBA 2K17 never exceeded 30 frames, which was obvious; Games with low performance requirements for mobile phones such as Real Racing 3 and Glory of the King randomly exceed 30 frames, with stable overall performance and smooth play! At the same time, the amount of heat generated during the game was also well controlled, without the "hand warming" effect of coarse grain mobile phones.

System experience: original formula or familiar Flyme

The system version of Meilan MAX is Flyme 5.2.5.0A, which is deeply customized based on Android 6.0 and is one of the most popular domestic systems. The wallpaper with the default theme changes the small and fresh sky blue to the blue black of the light business style, which is very suitable for the product theme.

Starting from the era of small dots, a feature of Flyme is that it slides up from any blank space at the bottom to call out the multi task management menu. But one thing I'm not satisfied with is that its "All Off" button is placed on the top, which is awkward to operate. I still think it is more convenient to place it on the bottom, which conforms to the principle of single hand operation, especially for a phone with a 6-inch screen like the Meilan Max.

Abandon the traditional three anti human key operations and introduce the home key that supports mTouch. This is Meizu's innovative interactive design and will be the standard configuration of Meizu's all series of mobile phones in the future. It doesn't blow or black. The large screen is equipped with mBack. I can't go back after I'm used to it. It's easy to know whether it's good or not.

Li Nan, Vice President of Meizu Technology, repeatedly stressed that "fingerprint identification that does not support mobile payment is all hooliganism", so Meilan Max unsurprisingly supported fingerprint payment on Alipay and WeChat, which is more efficient and secure.

The split screen function, which is very difficult on small screen mobile phones, plays a particularly prominent role on the 6 inch Meilan Max. You can watch the news while watching videos and WeChat on QQ. You can control the horizontal and vertical screens without switching back and forth to make the big screen really big.

The original intention of Flyme's levitation ball design is also to facilitate the user's one handed operation. Click Back, double click the lock screen, long press the moving position, slide up to return to the desktop, slide down to expand the notification bar, slide left and right to switch between multiple tasks... Of course, users can also choose to customize, especially suitable for young girls.

The red packet assistant is also a very interesting function. Flyme directly embeds it in the bottom layer of the system. It can realize real-time red packet reminder without root or xp framework. One day in class, in the classroom of 120 people, because I forgot to mute, suddenly a red envelope was issued in the group, and the phone rang a clear "red envelope is coming" prompt, so the whole classroom looked at me... Now every time I think of this embarrassing event, I can't help laughing, ha ha~~~

I am also an old Flyme user. From the original Flyme 1.0 to the current Flyme 5, after several years of updating and iteration, the system has become increasingly perfect, and more interesting and practical interaction methods have been explored. The previous niche Flyme has become more and more popular. Unconsciously, the update cycle of a new version has begun again. At that time, new models like Meilan Max should be the first to support Flyme 6. What performance will the new version of Flyme bring? Let's wait and see!

Photo performance: not very bright, well behaved

Meilan Max is equipped with 5 million pixel front camera, ƒ/2.0 aperture+4P lens, FotoNation intelligent beauty and Face AE automatic face recognition algorithm; The rear 13 million pixel camera is equipped with Sony IMX258 CMOS, ƒ/2.2 aperture+5P lens, and supports PDAF phase focusing. This is almost the same as the camera configuration of Meilan E.

As always, the simple camera interface has not changed much with the update of the system. There are still a variety of built-in photo taking modes: automatic, manual, beauty, panoramic, macro, GIF dynamic picture... There are as many as 11 real-time filters for users to choose from, eliminating the tedious operation of adding filters in the later stage.

For outdoor samples, the white balance of Magic Blue Max is more accurate, and there is no serious drift.

The photo looks good on the whole, but there are too many details smeared, which makes it "unsightly" after zooming in, and the problems such as white and green are inevitable.

Under the soft indoor light, the picture is clean and bright, and the detail expression is good.

Backlight shooting proof sheet

The performance of macro is good, and there is still a certain sense of smearing.

I went out to press the road in the evening and took some photos. The quality of the night photos is also imagined: noisy, slow focusing, blurred pictures... The price of 1699, the product positioning of fashion and business, is understandable.

Charging and endurance: large battery with m-charge, easy to work

As a business machine, first of all, the battery capacity must be large enough - Meilan Max is equipped with a large 4100mAh battery; Secondly, the standard fast charging is also very important - although the battery capacity of Xiaomi Max is 4850mAh, it has been criticized by users because it does not carry the fast charging technology, and even some people tease that "big batteries without fast charging are all hooligans", so Meilan Max has become another Meilan series mobile phone equipped with mCharge fast charging after Meilan E, with a peak power of 24W. I wonder if the mCharge quick charge will be the standard configuration of Meizu's entire series of mobile phones in the future?

Meilan Max has 12V/2A fast charging, and its peak power reaches 24W. In the early stage of charging, high charging power is easy to cause heat, which is not hot, and the temperature fluctuates at 37 ° C; In the later stage of charging, the power decreases and the temperature also decreases, resulting in a long time for charging from 80% to 100%.

At the beginning, I was skeptical of the battery with a capacity of "only" 4100mAh, and I didn't know how long the 6 inch giant screen Meilan Max could last. Later, I found that 40% of the battery was still left after 5.5 hours of moderate use test, and I was impressed with the endurance of Meilan Max! For users who have been looking up materials, editing documents for a long time, and often need navigation, Meilan Max is recommended!

Experience: more practical large screen mobile phone

After experiencing the 6-inch Meilan Max for two weeks in depth, I was really unaccustomed to touch the 5.2 inch Meizu Pro 6. Unexpectedly, a 6-inch mobile phone can be so comfortable to hold!

Back to the questions at the beginning of the article. Meilan Max is Meizu's mobile phone with the largest screen so far (previously the largest is the 5.7 inch Pro 5). It is targeted at young people in fashion and business. Its exquisite workmanship+smooth Flyme+410mAh large battery+m-Charge fast charge create another good product of Meilan series! The MTK Helio P10 is the point of complaint for many users. Admittedly, compared with the Qualcomm 652/650 of Xiaomi Max, the Helio P10 is indeed inferior, but it is better than stability, better than the balance of performance and power consumption. To a large extent, the super long endurance of Meilan Max depends on this processor.

In a word, If you like the large screen and need large batteries and large capacity, you can go to the offline store to play with this Meilan Max, and I believe it will not let you down too much!

by Su_zm

2016.10.25


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