Huawei released two new products of nova series in IFA 2016, and later announced that two post-90s male gods and goddess spokesmen were EXO members Zhang Yixing and Guan Xiaotong respectively. On the other hand, both Huawei and Yu Chengdong's official WeChat account announced that nova will be open for pre-sales at 10:08 a.m. on October 8, and the official opening time will be at 20:58 a.m. on October 14. At that time, Huawei will hold a new product conference in Chengdu Eastern Suburb Memory Performance Center.

At present, a pre-sale activity has been launched in the third-party online mall at a price of 2588 yuan. The first to launch is the 5-inch Huawei nova, while the 5.5-inch Huawei nova Plus has not yet been launched. Huawei nova adopts Snapdragon 625 processor, 4GB RAM and 64GB ROM, 5-inch 1080P screen, front 8 megapixel camera and rear 12 megapixel main camera. 3020mAh battery, with USB Type-C interface, dual card dual standby full network access, all metal body, and fingerprint identification module on the back.