Nova is a new series of products recently released by Huawei. As we all know, Huawei already has P series and Mate series. These two series have always adhered to the high-end business line, but the product line is also somewhat monotonous. Nova, on the other hand, will focus on the young market instead of winning by configuration. It will take a differentiated approach from a unique perspective and strengthen the functions especially needed by young people, such as selfie and beauty, which not only meet the needs of these users, but also enrich Huawei's product lines and further improve the comprehensive competitiveness of Huawei, a domestic brand.
Huawei nova's packaging box adopts quite bright color matching. Such bold and experienced packaging box color matching is not common nowadays. The clean white packaging box+purple color matching fully reflects that it is a mobile phone designed for young people.
The structure of the packaging box is also somewhat different. It uses the side pumping method. After pulling the package open from the side, you can see the real Nova. The small carton of accessories is also full of humanization, and the location of each accessory is marked on the outer package.
The accessories are relatively simple, including instructions, charger, USB Type-C data cable, headset and card pin. The attached charger is only 5V2A, and the specification is low. You should know that nova has a built-in 3020mAh battery, and the charging speed is really slow.
This machine continues the consistent design style of Huawei, which is quite like P9 on the whole, but the panel processing technology is slightly different.
The machine adopts a 5.0 inch IPS screen with a resolution of 1080P, and is equipped with a Qualcomm Snapdragon 625 processor. It is equipped with a 4GB LPDDR3 operating core and 64GB built-in storage, and supports TF card expansion.
Unlike today's larger and larger mobile phones, Huawei Nova has taken a small and delicate route. The overall size is only 141.2 × 69.1 × 7.1mm, which is still very small and suitable for single hand holding.
Although it is only a midrange computer, its appearance is good, and the border width and screen black edge are also well controlled.
The front camera and sensor are respectively located on both sides of the earpiece. The earpiece is short, and the LED indicator is hidden in the panel.
The chin design is more simple, continuing the design of three virtual keys, so there is no redundancy on the white chin except for the Huawei logo.
The back adopts an arc design, which naturally fits the palm. The four corners are also rounded. In addition, the small body makes it comfortable to hold and stick to the hand without hurting the hand.
The power button and volume button are located on the right side of the body. Although they are one of the basic shapes, the probability of misoperation after using the key length is not large. The side of the power button is also marked with red to increase the recognition of the power button.
The SIM card slot is located on the left side of the fuselage. In addition, the left side frame is very clean. Huawei has purposely used the wire drawing process on the frame, which is quite smooth. The meticulous wire drawing process is also good in visual experience, which is more beautiful than the sandblasting process.
At the bottom of the fuselage, there is a USB Type-C interface and a speaker opening, and the call microphone is integrated into the speaker opening. CNC cutting technology is used on the upper and lower edges of the frame, which not only has polishing effect, but also makes the frame more rounded and fits the palm.
The overall appearance is quite good. It is small and delicate. For female users who don't care much about performance but need it enough, Nova looks pretty good.
The overall performance of the screen is also good, the color temperature is moderate, and there is no problem of warming. It has a built-in eye protection mode, which can effectively filter blue light. Of course, similar to Apple's night mode, when the filter blue light mode is turned on, the screen color temperature will be warmer.
The front panel is made of 2.5D glass, and the screen edge has a natural transition, smooth and smooth feel.
The rear cover layout is similar to the Nexus 6P layout, with an oval ceramic on the top and a 12 megapixel rear camera and flash embedded in it. Fingerprint identification is located below the camera.
In our experience, its fingerprint recognition success rate is good, and the recognition speed has reached the mainstream level.
In terms of the use experience of the system, most of the time, the system can run smoothly without jamming, and the overall optimization is fairly good. For users who do not have high performance requirements and do not play large games, Nova's performance is fairly good.
Huawei's logo on the front of the fuselage shows the identity of nova. Huawei's brand awareness is quite high among the offline market and business people. Huawei's introduction of nova series is also intended to enrich Huawei's product line and further occupy the offline market.
As a mobile phone that focuses on the offline market, Nova can't compare with Xiaomi and Meizu, which focus on Internet sales, in terms of price. The standard version of Nova 3G+32G sells at 2099, while the high configuration 4G+64G sells at 2399. But for the offline market, this seems to be a reasonable price. Just looking at the whole offline market, Nova has many competitors at the same price, not only the blockade of OV, but also some conflicts with glory. Huawei still needs to think about how to break through the offline market.
As a product positioned as a female mobile phone, its appearance is still very attractive. It is small and exquisite, and has been optimized for taking selfies. It has done enough work in terms of market segmentation.
Nova has always maintained the high standard of Huawei in terms of workmanship. Whether it is the front panel, 2.5D glass, border transition, wire drawing, the sandblasting quality of the back cover, or the top ceramic patch, it is still quite refined. There is not much to be picky about in terms of workmanship.
In terms of configuration, it is equipped with a Snapdragon 625 eight core processor+4GB RAM+64GB ROM, which is only moderate. However, its Snapdragon 625 processor has eight 2.0GHz main frequency cores. This parameter is "attractive" to offline users who do not know much about hardware. Huawei has a thorough understanding of the offline market.
As the pathfinder of Huawei's entry into the mid end offline market, Nova has the gimmick of all offline sales models. The eight core 2.0GHz processor, enough attractive appearance, exquisite workmanship, and the front camera optimized for self portraits are all in line with a mobile phone that focuses on offline consumption for young people. Maybe in the eyes of Jilao, its configuration does not meet the price level of a 2K product. But as a product for the offline market, it has almost captured every key point that offline users value. In addition, Huawei's logo premium, if Nova becomes a new star in offline sales, the author will not be surprised.
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