According to foreign media reports, in an interview with CNBC recently, Ichiro Hirai made it clear that Sony Mobile would not withdraw from the smartphone market. After making periodic profits, Sony Mobile would continue to strive in the smartphone field. Although the smartphone market has already formed a situation where Apple and Samsung have two parts of the world, and other manufacturers, including Sony, have a low market share, Sony will still not give up the smartphone market. Only by staying in this field will it have a chance to have a place in the future market competition. In addition, under the leadership of Hirai, Sony Mobile has turned losses into profits by changing its market strategy and other means. Although its profitability is far from that of other parts of Sony, it is at least no longer a money losing department and has achieved Hirai's previously announced goal of achieving profits within the year. Recently, Sony Mobile just launched a new flagship Xperia XZ, which continues to update its flagship frequency every six months.