Before the opening of the Photokina exhibition, Fujifilm held a press conference, this time Fujifilm released its first medium frame reflex free camera GFX 50S, and also released six G bayonet lenses. The GFX 50S uses a 51.4 million effective pixel CMOS sensor with a medium frame (43.8X32.9mm), which is still under development and will be launched in 2017. It is expected that the price will be less than 10000 dollars.

Fuji GFX 50S is the first Japanese manufacturer to launch a Chinese frame camera without anti reflection. It skips the full frame camera without anti reflection and directly enters the Chinese frame camera. At present, Fuji has not announced the specific specifications of the GFX 50S. From the perspective of the on-site prototype, the size of the GFX 50S body is quite well controlled. Thanks to the anti reverse design, the size of the GFX 50S body is approximately close to that of the ordinary full frame SLR.

In terms of appearance design, GFX 50S draws on the design of its own X series, which is rich in physical keys and dials. External EVF electronic viewfinder is adopted, and optional accessories include vertical battery grip.

When GFX 50S is launched, 6 new G bayonet lenses will be released together, GF 63mm F2.8 R WR, GF 32-64mm F4R LM WR (equivalent 25-50mm), GF 120mm F4 macro lens, GF 110 mm F2 medium and long focus lens, GF 23-mm F4 Ultra Wide Angle, And a 45 mm F2.8 header