Recently, Leica released a Polaroid camera Sofort, which costs 299 US dollars (about 2000 yuan). This is the cheapest camera ever released by Leica (taking into account inflation over the years).

Leica Sofort is equipped with LCD display, flash, optical viewfinder, 62 * 46mm picture frame, and Auto Hektor 1:12.7/60mm lens (equivalent to 34mm), with three colors: white, orange, and mint green. Using Fuji Instanx mini film, it supports a variety of automatic modes, including standard, portrait, sports, etc., and also supports multiple exposure and selfie modes. It will be officially launched in November this year. At the same time, Leica also specially launched its own films for Sofort. Black and white films cost 14 dollars per copy, and color films cost 17 dollars per copy. Each film can take 10 pictures.