"If you don't agree with each other, you will fight with each other." In many young people's social interactions, expressions have become the most "trendy" way of communication and expression that can bring them closer. What will it be like when the Doutu themes, such as "seeking red envelopes", "flirting with younger girls" and "competing with each other", which frequently appear in daily groups, become an open interactive friendship activity for young people? Sogou Search and Maker Planet recently played the live broadcast of opening their minds. 100 young people launched a contest in the form of "one stop to the end". Thousands of expressions were sent through Sogou's expression search function in two hours, attracting more than 1 million people to watch online, becoming another successful attempt of new products+pan technology entertainment content+celebrity live broadcast.
"Hundred people fighting against each other"
Red man Zhang Dada, famous mouth host Zhou Jin, white lady and pancake man COS, remote control dice, Kumamoto, bunny girl, young people holding all kinds of famous expressions and Bao Gongzai playing chicken blood... Walking into the Doutu contest, I felt immediately surrounded by all kinds of "exotic flowers".
From time to time, people come to the stage to participate in the competition. The host Zhang Dada gave a theme on the screen. The players on both sides decided to throw a dice first, and then buried their heads in the mobile phone to "tear". The process of fighting between the two sides was displayed on the big screen. Those subtle expressions and reactions would get a burst of applause, and a bad expression would immediately be mercilessly complained by the venomous judges.
The skateboarder man and tattoo girl flirted with each other, the takeaway boy and the overtime dog competed with each other, and the big chest and flat chest hurt each other... familiar scenes were warmly watched through the live broadcast. The final winner will take away the 10000 yuan bonus, an iPhone 7 Plus and a set of customized expression packs. Of course, more people just want to show off their brilliant "graphics skills", see stars, make friends, or just have fun.
The team of barista Li Hailong won the final contest with the theme of "world peace". "We have made great efforts", Li Hailong said with a smile, "In the future, there will be another title in addition to the profession of barista, the hand of God."
The whole contest was broadcast live on online broadcast platforms such as Zanthoxylum bungeanum and First Live. In just 90 minutes, it attracted more than 1 million fans to watch online, 2.5 million likes, and more than 100000 comments. The search usage of popular expressions in some competitions soared.
The magic "facial expression search artifact"
A product called "Sogou Expression Search" helps the contestants to provide a continuous stream of inspiration and support.
This product is based on a powerful search engine technology platform, and can enter keywords to search directly, so that users can easily and quickly search expressions and send them to chat software. In addition to searching for the expression you want, based on the big data of the whole network, Sogou Expression Search can also recommend the most popular theme expression packs, so that you can understand the most popular expression packs and jokes in a second. Different from the process of entering text, searching, downloading, and importing emoticons on other search platforms, users can directly search for emoticons on the Sogou search app and send them to social platforms with one click, which is very efficient and convenient.
It is reported that Sogou not only needs to find the expression users want most, but also allows users to fully display their personality in the process of making expressions. After the launch of this function, many users who do not like to make expressions have become expression masters. During the Olympic Games, Sogou Expression Search launched the theme of Olympic expression, and quickly released "Fu Yuanhui's Love Story", "Don't be too Holden" and other expression packs, which are popular with netizens.
In the era of mobile Internet, publishing love maps has become the third way of expression for billions of netizens beyond words and languages. Sogou Search, together with Maker Planet, organized the Doutu Contest, hoping to create a new social language display for young people. Young users accounted for a large part of the user group of Sogou Search. Sogou deeply understood the information needs of the younger generation of users, and the launch of facial expression search also complied with the needs of young users. Through webcast, an offline activity with hundreds of people can enable millions of people to interact online at the same time, and convey Sogou's understanding of online lifestyle to the younger generation of users.
PGC live broadcast phenomenal product "Planet Live Studio"
More than 100 young people who participated in this Doutu contest are all deep users on the Maker Planet platform. Two months ago, Maker Planet launched its live broadcast product line, "Planet Live Room", with a PGC live broadcast program, to make a comprehensive connection between innovative products on the platform, maker talent, pan science and technology entertainment content and its technology women's group celebrities.
As a leading video content provider in the pan technology entertainment field, the MakerPlanet team with experience in large-scale program production has made in-depth observation and discussion on the current PGC live broadcast content in the market. In the opinion of Ru Chen, the founder and senior TV program producer of the company, most attempts to simply transplant PGC variety shows to the live broadcast platform are unsuccessful. After all, the live broadcast at this stage is still more interactive than content, and it is difficult for live viewers to pay for products that are too similar to TV programs. The plan for Maker Planet is "professional quality+original design" - "We provide professional technology and packaging, but we are open in content form, and strive to give the audience authentic live broadcast and interaction, rather than an event that has been carefully planned and designed."
The model launched by Planet Live is "star experience+reverse reward". Star celebrities are invited to try out various new and cool innovative products, and these innovative products are presented to online audiences with reverse reward. The broadcast room once sent out millions of black technology products within 2 hours, and the maximum number of online people reached 2 million. In August, the superstar Jet Li landed in the live broadcast room, tried out a VR game "Black Shield", the panoramic camera insta360, and used a set of exoskeleton equipment to control the robot on the spot, causing fans to watch the climax.
Maker Planet has provided professional technical and stage support for TV variety show, as well as an interactive mechanism between multi plane shooting, professional video and guiding, host, contestant judges and online audience for the live broadcast customized by Sogou Search. In addition, there was only technical script but no content script. The whole game was naturally played between the participants' interactions, with constant surprises and highlights. The multi-point live broadcast of live players and celebrities ensured the most original audience interaction.
Ru Chen, the founder, is very optimistic about the prospect of the product line of Planet Live Studio. "A live broadcast can bring hundreds of thousands of new subscribers. As long as the content is good enough, now is really a good time to circle fans on the live broadcast platform. We are rapidly accumulating millions of live viewers, and at the same time, we are also laying a new ground for our technology celebrity incubation and innovative product promotion. Planet Studio will become a phenomenal product in current PGC live programs ". At present, MakerPlanet is preparing for a three-day official live broadcast of 2016 Shenzhen Makerfaire in October, in strategic cooperation with Chaihuo MakerSpace and Taobao Live. On the other hand, including Sogou, Star Studio has received orders from more than a dozen partners and advertisers, including technology companies, FMCG and financial customers, which also reflects the market's demand for high-quality live content products.
The competition between live broadcast platforms has become fiercer. In the face of high technology costs and serious homogenization of content, high-quality live broadcast content+ToB enterprise customization may open up a new blue ocean.
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