Just last week, Apple officially launched the iPhone 7/7 Plus pre order activity. Due to a large number of pre orders, Apple's official website continued to collapse. Carphone Warehouse, the largest mobile phone retailer in Europe, said that according to the number of new phones booked by consumers, the number of people who wanted to buy iPhone 7/7 Plus on the first day of pre order this year was 70% more than that of iPhone 6s/6s Plus last year, even more than that of the iPhone 6 generation.

Aman Bhachu, product manager of Carphone Warehouse, said that the number of people logging on the iPhone reservation interface of the website this year increased by 71% compared with last year and 28% compared with the year before last. Aman Bhachu believes that from the current signs, the iPhone 7/7 Plus is likely to surpass the iPhone 6/6 Plus and become the most popular iPhone series in history. They are very confident about this.