Since Huawei P9 series cameras have found cooperation with Leica, the Coke logo has become more and more popular. Recently, Leica launched a multi-functional Polaroid camera Leica Sofort, which is scheduled to be unveiled at the upcoming 2016 Cologne World Image Expo. This multi-functional Polaroid camera not only continues Leica's unique design and features, but also has the characteristics of fast and easy shooting and real-time imaging and instant sharing.

Leica Sofort is available in three colors: white, orange and mint. Equipped with 60mm f/12.7 lens (equivalent to 34mm). There are three focus ranges available: macro (0.3-0.6m); Standard (0.6-3m); Infinity (more than 3m). At the same time, it is equipped with a 1/8-1/400s mechanical shutter and an optical viewfinder with 0.37x magnification, and has a self timer mode. It is expected to be sold in November, and the price in the United States is $299.

At the same time, three types of Fuji instax photo paper (62 × 46mm) were also released, which were also sold from November, namely color film (10 sheets in one set), color film (20 sheets in two sets), and black and white film (10 sheets in one set). Other accessories include three Sofort camera straps corresponding to the three body colors, as well as classic Sofort black and brown camera covers that can better protect the camera. At the same time, Leica cameras also provide a series of colorful and practical accessories: Leica Sofort postcards, small photo frames, photo albums, etc.