It is reported from foreign media that Samsung Electronics has decided to give up the strategy of self building content services for its own hardware devices, and the future Samsung mobile devices will rely on external excellent content partners. Samsung announced that from September 22, the "Milk Music" music streaming service, which mainly serves American users, will be closed. Samsung said that the mode of cooperation with external partners can improve the content appreciation experience of users, accelerate service innovation and stimulate the sales of Samsung hardware devices. This adjustment of Samsung Electronics means that Samsung has realized that it is not a wise move to build digital content services by itself.

It is known that Samsung, as the leader of Android market, also provides many streaming media services on Samsung mobile phones. Milk Music is a product that Samsung competes with Google Play Music. Users can set personalized music stations or listen to preset playlists (similar to Pandora, a music streaming service).