The market research company Sino recently released the sales report of domestic Top20 smartphone brand in the first half of 2016. Data shows that 250 million smartphones were sold in China in the first half of 2016, with Huawei OPPO、 Apple, vivo and millet. This data is roughly the same as the previous quarterly tracking report of China's smartphone market in the second quarter of 2016 released by IDC International Data Corporation, the top five of which are Huawei OPPO、vivo、 Millet and apple. It seems that the products of these five manufacturers are destined to be popular choices in the eyes of Chinese people in the near future. Samsung? See if there is China in the initial launch area of Samsung Note 7?
Overall smartphone market sales in H1 2016
Overall smartphone market sales in H1 2016
The pie chart above shows that Huawei's sales in the domestic market are far ahead. Coincidentally, the combined value of OPPO and vivo is roughly equal to Huawei's share, 19%. Sanuo also released the statistics of the offline and online smartphone markets in China. According to statistics, the overall sales volume of offline market in the first half of 2016 was 191 million, and the sales volume of online market was 59.16 million.
2016 H1 smartphone offline market sales
Among them, the top five offline markets are OPPO, Huawei vivo、 Apple and Samsung. From the sales data of the offline market over the past six months, it can be seen that OPPO and Huawei have obvious advantages in offline channels, and each has occupied the top position for three months. In addition, the top three offline markets are all domestic mobile phones. The competition between the third and fourth places is also very fierce. Vivo occupied the third place in four months, and Apple also took two months to fight back. It is estimated that the sales volume in April is related to the release of iPhone SE in March, but the advantage is not obvious, and it was soon surpassed by Vivo. Huawei, OPPO and vivo have also launched more resources offline this year than in previous years, which is expected. In addition to star endorsers, black technology marketing strategies and advertising, these three companies have been able to steadily occupy the top positions in both IDC and Sino's reports.
2016 H1 smartphone online market sales
The top five online markets are Xiaomi, Huawei, LeEco, Apple and Meizu. According to the data, the online market is dominated by Xiaomi and Huawei, whose sales volume is three times that of LeEco or Apple. Although OPPO and vivo have increased their sales in this year's 618 e-commerce war, they are still inferior to Xiaomi, who has always been good at Internet marketing. It is not surprising that Huawei has become one of the top three companies by virtue of its online performance in recent years. As for Meizu, which was invested by Ali, it began to make efforts from offline to online, with initial results. LeTV, 360 and Hammer, the new Internet enterprises or cross-border enterprises in recent two years, also have strong online performance, which can be reflected in the sales reports of Double 11 last year and 618 this year.
It should be noted that, unlike Huawei and Glory, LeTV and Coolpad are separately counted, and Lenovo, Lenovo Zuk and Moto are also separately counted. Of course, the combination does not change the top three positions of the list.
