The vivo X7 is destined to become a star product. There is a good reputation of the previous generation flagship vivo X6, and the sales guarantee of OPPO R9, the next door friend. The domestic medium and high-end mobile phones sold through the main offline channels are quietly becoming popular. The reason is that consumers have gradually freed themselves from the cost performance of Internet mobile phone brands and are willing to pay higher prices for better quality. In the overwhelming TV advertisements and the propaganda words of "16 million soft light selfies", the vivo X7 is challenging the sales myth once created by the Internet mobile phone brand in another way.

1. Buying mobile phones and giving away accessories: a surprise experience that has never happened in many years.

From the perspective of product packaging, vivo X7 has already won. The huge square paper box and the thick and powerful surface material can be compared with those Internet mobile phone brands, which can be said to be cost free. This also lays a solid external foundation for the offline experience of vivo X7.

Opening the package, it turned out that there was a lot to do. In addition to the instructions, chargers and data cables that all mobile phones come with, the vivo X7 also comes with two transparent mobile phone protective covers and two rigid glass films, one of which has been attached to the phone in advance.

For us living in the Internet era, this experience of buying mobile phones and giving away accessories is probably not seen for many years. When Huawei, Xiaomi and other Internet mobile phone brands always bundle the film and protective case with mobile phones to increase the price in a disguised way, Vivo simply gives them to users as a hidden egg. Two films and two protective shells don't necessarily cost much, but they can greatly improve the user's sense of joy when opening the box. That's why Vivo is so smart.

2. Front Meizu back Apple: Yes, it's very vivo.

At the first sight of vivo X7, you must think of Meizu. Yes, when the front fingerprint became the standard configuration of domestic flagship mobile phones in 2016, it seems that Meizu has dug a hole in how to place it. The "round waist key" on the front of the vivo X7 phone is the same size and shape as Meizu, and the metal ring on the outside is also the same. At the top of the screen, from left to right, there are 16 million pixel front camera, earpiece, light distance sensor and moonlight soft light. The LOGO logo on the top is removed, and the overall shape of the front of the vivo X7 is quite refreshing.

The second time you look over your mobile phone, you must think of Apple again. Yes, vivo has been keen on using this metal body+nano injection molding process since the last generation of products. After moving the fingerprint identification module to the front, the metal body of vivo X7 will be more integrated. The placement position of the camera, the relative width of the antenna strip, the sandblasting process on the metal surface, and even the slight bulge of the camera are all very close to the iPhone, so that the girlfriend who pays little attention to digital products, when she gets the vivo X7, concludes that this is the most iPhone like phone she has ever seen.

The 5.2 inch Super AMOLED screen is not as stretched as the 4.7 inch iPhone, nor as hard to control as the 5.5 inch flagship phones made in China. For most users, especially female users, this size is easy to accept and operate. With this vivo X7 in your hand, you will not associate it with the low-end ugly domestic 1000 yuan mobile phone, nor will you compare it with the domestic flagship mobile phone that is innovative and pursues uniqueness. In terms of appearance design, it always adheres to a set of market tested moderation. The front is Meizu, the back is Apple, which is very vivo.

3. Exquisite craftsmanship, a little pity: the details are worthy of the name of the flagship.

On the side of the phone, the power button and volume button feel very good. The sound is crisp and the feedback is powerful. The thickness of 7.24mm is not so obvious. The integrated metal fuselage has a CNC high bright edge cut on both sides of the middle frame, which adds a lot of information to the fuselage contour of the vivo X7, and also reduces the fuselage thickness from the visual effect. The plastic antenna strip formed by the nano injection molding process is the most exquisite one I have seen so far. There is no gap in the connection, and the difference between the two materials can't be detected with your fingers.

At the bottom of the mobile phone, 3.5mm headphone jack, microphone, Micro USB interface and speaker are arranged in turn, which conforms to the general trend of domestic flagship mobile phones moving closer to Apple, but it is really a big pity that USB Type-C interface is not used with the trend of the times. It can be seen that vivo is still relatively conservative in its acceptance of new technologies. However, the popularity of USB Type-C is a general trend. Even Samsung has used the USB Type-C interface on the newly released Note 7. I believe that a flagship phone of vivo will not leave this regret.

On the front of the phone, a ring of plastic buffer layer that is significantly higher than the screen has broken the 2.5D curved glass feel, and there is no smooth transition connection with the metal body. In addition to the rigid glass protective film that has been pasted in advance, the 2.5D glass is difficult to detect, and the touch of the screen edge is also relatively bad, which is the biggest regret of vivo X7 in terms of details. However, in general, exquisite craftsmanship can still be judged as the advantages of vivo X7. Among domestic mobile phones with 2500 yuan, vivo X7 is worthy of the name of flagship.

4. Front fingerprint touch unlocking: comprehensive, fast and efficient.

The front fingerprint identification Home key of vivo X7 is the same as Meizu mBack, and also has two operations: touch and press. However, vivo X7 does not distinguish between the two operations. Both touch and press are to return to the home page, and the return key and menu key are hidden under the white panel on both sides of the Home key. In terms of fingerprint unlocking operation, vivo X7 supports black screen unlocking without first lighting the screen. In contrast, the unlocking speed is faster than that of many other brands of mobile phones. However, the recognition accuracy is not stable, which should be directly related to the hand posture when entering fingerprints.

The fingerprint identification module needs to be pressed about 20 times during the entry process, and the user will be reminded to change his/her hand posture halfway. It is recommended that everyone try to select the posture closest to the unlocking posture for entry, so as to avoid the problem of low recognition accuracy. In terms of functionality, in addition to unlocking, the fingerprint identification module of vivo X7 can be used to access private space and encrypt applications. When taking screenshots, you also need to press the power key and home key at the same time, which is different from other Android phone screenshots.

In terms of the fingerprint payment function that users care about, vivo also goes ahead. The measured vivo X7 supports both Alipay fingerprint payment and WeChat wallet fingerprint payment. It is one of the few mobile phones that simultaneously supports these two mainstream applications. The application scenarios are very extensive. However, we need to remind you that you must be careful after entering the payment page, because the priority of fingerprint payment is higher than the interactive operation of pressing the Home button to return to the home page. Pressing the Home button is not the way to return to the home page, but to directly conduct fingerprint verification, so you should be extra careful.

5. Hardware configuration is generous: strong performance is no fear of Meizu Xiaomi.

In terms of hardware configuration, the vivo X7 is very sincere. We don't want to buy the pot with high price and low configuration. Qualcomm Xiaolong 652 processor, 4GB memory+64GB storage, is more than enough for daily use. After all, in the Android mobile phone camp, the performance of Qualcomm Snapdragon 652 SOC is second only to Qualcomm Xiaolong 820, Samsung Exynos 8890 and HiSilicon Kirin 955/950.

During this period of experience, the performance of vivo X7 is very excellent. The system interface has been stuck or crashed; The experience of high-frequency applications such as Weibo and WeChat is very smooth; There will be no problem running online games like Royal War. It can be said that the hardware performance of vivo X7 is enough to cope with most daily use scenarios. As long as there are not some large-scale 3D games that only appear in mobile phone evaluation, there is no pressure. At the same time, considering the main consumer groups targeted by the vivo X7 offline channel, this performance has far exceeded their expectations.

From a more intuitive score, the vivo X7 can also be said to be the flagship product in the Xiaomi Meizu mobile phone product line. For vivo X7, you don't have to worry about performance problems. Moreover, since 2016, the perception of ordinary consumers on the performance of mobile phone hardware has gradually changed. From the beginning of "running every minute, every day, every second, every second" to the present "experience of excess performance is king", industry observers are happy to see such changes, and handset manufacturers need to face up to such changes.

6. Funtouch OS: Android 5.1, which will remain unchanged for ten thousand years.

Compared with the improvement of hardware configuration, the system software of vivo X7 is somewhat backward. When Huawei mobile phones began to prepare for the internal test of Android 7.0, the system software of vivo X7 was still customized based on Android 5.1. That is to say, the smoothness and stability improvement brought about by the update of Android 6.0 are not enjoyed by vivo X7, which really needs to be paid more attention by vivo.

From the perspective of system aesthetics and interaction fluency, Funtouch OS performs well and has no obstacles in use. Funtouch OS retains two quick interactions: pull-down notification and upward switch. This kind of operation of turning on the shortcut switch from the bottom of the screen is very popular. Especially when almost all common operations such as background program, brightness adjustment, volume adjustment, one button acceleration, screen capture, flashlight and so on can be completed under this interface, the advantages brought by this integrated toolbar are gradually highlighted, and it has become a distinctive highlight in Funtouch OS.

In terms of functionality, Funtouch OS has become more and more perfect. It has all the necessary features and is very convenient to use. Most of the commonly used functions need not be mentioned. For practical functions such as message splitting and super screenshots, the application scenarios are very rich. Double click the Home key to quickly start the camera, combining system functions with hardware features, can also bring a very comfortable user experience. In actual experience, the speed of double clicking the Home button to open the camera is very impressive, which is very suitable for capturing "decisive moments".

716 million soft light selfie: the secret weapon of vivo X7.

Speaking of the biggest feature of the vivo X7, the publicity of the "16 million soft light selfie" has been heard all the time. This is also one of the few smart phones that directly use the selfie function as the main selling point in addition to the Meitu mobile phone. The vivo X7 bravely took this step, and also regarded young women as the main target consumer group. So what about the actual experience? We conduct inspection through sample sheets.

The front camera of vivo X7 has a pixel value of 16 million and aperture size of F2.0, which is completely the standard configuration of the rear camera of a flagship mobile phone. To be honest, it is a bit wasteful to use the front self timer. However, the improvement of the photographing effect is really obvious. Large pixel values bring better detail performance, and the selfie becomes more vivid. At the same time, the beauty effect is very obvious, the skin is not very white, and I personally can't accept it for a while, but the girls who like taking selfies are probably ecstatic.

By comparison, it can be seen that vivo X7 has a very obvious beauty effect, and provides three parameters of skin grinding, big eyes and thin face for customized adjustment. It has comprehensive functions and rich playing methods. It is basically no problem to replace the late software such as Meitu Xiuxiu. The so-called Moonlight soft light self timer performs well in a dark environment, with obvious contrast before and after. In fact, the front diffuser is not the first of vivo X7. Last year's Huawei Glory 7, this year's ZTE Blade A2 and 360N4S have all used it, but no manufacturer has ever been able to regard it as the core function of the product like vivo. Vivo's bold practice, for the first time, shows the role of the front diffuser to the fullest, and also finds the most suitable target consumer group for the vivo X7.

813 million rear camera: good or bad doesn't seem to matter.

Relatively speaking, there is nothing to say about the 13 million pixel rear camera of the vivo X7, because it is no more important than the front camera for vivo, so even the face project on paper parameters is eliminated, and the product promotion home page has few introductions of the rear camera. Everything is just to set off the 16 million soft light selfie. However, it should be noted that the vivo X7 Plus uses a 16 megapixel IMX298 rear camera, which is up to the standard of flagship phones.

In the normal light environment during the day, the vivo X7 imaging performance is average and the exposure is accurate, but the overall contrast and saturation of the picture are low, so it is not very pleasing to the eye. In the indoor light, the white balance performance is excellent, and the imaging effect is good, but it is much worse than the domestic flagship mobile phones with the same price point and the main photography experience.

In the nightscape environment, the ISO value of the vivo X7 camera is not abnormally high, and the noise control is excellent. However, the smear marks at the details are slightly serious. On the whole, the rear camera of the vivo X7 has no bright spot. It exceeds the average level of ordinary domestic 1000 yuan mobile phones, but it is far from reaching the level of excellent domestic flagship mobile phones. Of course, this is understandable. After all, the industry has its own expertise. The main focus of the vivo X7 is still the self portrait experience. The disadvantage of the rear camera can be properly ignored.

9. Fast charging and poor endurance: you can't have it both ways.

The vivo X7 is equipped with a 3000mAh battery, and the original charger supports 9V/2A charging power of up to 18W. Although it is inferior to the VOOC flash charge of a friend next door, the actual effect is still impressive. The measured Vivo X7 charges 63% in half an hour and 93% in one hour. It takes only one hour and 20 minutes to fully charge, which is among the best of all mobile phones I have used. However, the battery with smaller capacity has brought a fast charging experience, but its endurance has been compromised. During this period of use, the vivo X7 is generally difficult to adhere to the normal use of a day, and the remaining power of 15 at 9:00 p.m. is relatively normal, so it is inevitable to need to add power. Therefore, fast charging and endurance can't have both. For users who value endurance, vivo X7 is not a good choice.

ten Hi Fi sound quality rarely mentioned: is vivo transformation about to begin?

Another thing that is easy to ignore is that there is very little content about Hi Fi in the product promotion of vivo X7, and the press conference also passed by. Even if the new customized AK4376 Hi Fi solution is adopted, vivo has not been advocating as much as before. In my opinion, this may indicate that the transformation of vivo is about to begin. Hi Fi has always been a niche, vivo、 Meizu and Lenovo have both been involved, but the market direction did not meet expectations. Instead, OPPO R9, which focuses on face value, workmanship, quality and self portraits, became popular. For vivo, he is born with the same star temperament as OPPO. Why should he hang himself from a Hi Fi tree? The vivo X7 may be a representative work on the road of transformation.

11. Knock OPPO R9: Renew the myth of Blue Green CP?

Therefore, the appearance of vivo X7 may not only try to copy the sales legend of OPPO R9, but also want to work together with OPPO R9 in the second half of 2016 to carve up this growing offline market and write the development myth of blue and green CP. Packaging, appearance, workmanship, performance, selfie... Vivo strives to improve the user experience in all aspects that consumers can easily perceive. In addition, the sales price of 2498 is not exaggerated. Vivo X7 will certainly have many fans. The lack of USB Type-C interface, the failure to upgrade to Android 6.0, the dull performance of the rear camera and the poor endurance... these objectively existing shortcomings do not seem to affect the purchase decisions of the vivo X7 target consumer groups. Generous display of advantages and skillful avoidance of weaknesses may be the way of survival for vivo X7.