Previously, Japanese McDonald's had brought many negative impacts due to the quality of food materials, which led to the serious loss of local customers of McDonald's in Japan. McDonald's in Japan also sustained losses for two years. In order to improve its performance, McDonald's in Japan has launched a series of measures, including special services, improving the quality of food materials, and advertising.

McDonalds in Japan launched animated recruitment ads

In addition, McDonald's in Japan cooperated with Pokemon GO this year. More than 400 McDonald's stores in Japan have become the Taoism Hall in Pokemon GO, and the rest 2500 have become the supply stations of Pokemon GO. This move has led a large number of Pokemon GO players to slowly gather near/in the McDonald's. Or affected by this, the sales of McDonald's stores in Japan increased 26.6% year-on-year in July.