In 2016, the graphics card market finally ended the 28nm node, which lasted for four or five years, and officially entered a new era of 1xnm. Nvidia's Pascal architecture graphics card uses TSMC's 16nm FinFET process, while AMD's Polaris architecture graphics card uses GlobalFoundries' 14nm process. As of today, the N card and A card camps have basically released their new architecture graphics cards from mainstream to flagship products. Nvidia is GTX 1060, GTX 1070, GTX 1080 and the new version Titan X respectively, while AMD is RX 460, RX 470 and RX 480.

Yesterday, Mercury Research announced the data analysis results of graphics card market share in the second quarter of 2016. The biggest highlight is that AMD has achieved the first time in four years that the share of the graphics card market (PC+mobile terminal) has shown an upward trend (12.3%), in which both PC (22.8%) and mobile terminal (36.4%) share have increased. Nvidia's corresponding market shares of three individual markets declined slightly. As for Intel, although Iris's core display market share has always been low, it also experienced a slight decline in the second quarter of 2016, which is described as declined slightly in the original.

AMD finally brought the graphics card business back to life with the new Polaris architecture and 14nm process, and achieved initial results. Of course, it is also inseparable from the dislocation competition strategy that has been adhered to in recent years. This can be seen from the arrangement of the picture card ladder.