Meizu held four press conferences in a row in January. Huawei, LeTV, ZTE, Coolpad and other companies launched new products frequently, and rumors of the launch of the iPhone 7 were endless... In the first half of 2016, the mobile phone industry fought ruthlessly in the "machine sea tactics" of various manufacturers.

Looking back half a year, which brand is the most popular? Which brand attracts the most money? Which cities are hot spots for mobile phone consumption? Are there people of different ages who become the main buyers?

Recently, Taobao Toutiao Index, together with Taobao Chaodian Street, released the "Report on Taobao Mobile Phone Online Shopping in the First Half of 2016", which ranked "the most popular mobile phone brands", "the most attractive mobile phone brands", "the top 20 provinces with the most mobile phones online shopping", and "the top ten mobile phone brands most favored by men/women", to provide insight into the characteristics and trends of the entire mobile phone industry with Taobao's big data. Among them, Apple and Xiaomi dominate the top two in each major list, while Meitu mobile phone has become an alternative in the wave of mobile online shopping - the only mobile phone brand among the top 20 brands in terms of sales volume that women buy more than men.

Overall consumption trend: wireless, young and masculine

From the characteristics of operating systems in the whole industry, the dominance of Android operating system is still hard to shake, accounting for 65%, iOS accounting for 27%, and other systems sharing the remaining 8%.

In terms of consumer payment characteristics, 76% of online shopping transactions are completed at the wireless end, and the share of the PC end is shrinking.

In terms of consumer groups, online shopping has an obvious trend of youth, with the total proportion of people under 29 years old accounting for more than 60%, and the largest number of online shoppers are those aged 19-24 years old, accounting for 32%.

From the gender perspective of consumers, the mobile online shopping industry shows a male dominated trend, with 65% of mobile online shopping completed by men. The top 10 mobile phone brands most favored by men are: Apple, Xiaomi, Samsung, Meizu, Huawei, Nokia, LeTV, Glory, Coolpad OPPO。 The top 10 mobile phone brands favored by women are Apple, Xiaomi, Samsung, Huawei, Meizu, Nokia OPPO、 Meitu, Glory, LeEco. It is worth mentioning the Meitu mobile phone. The number of Meitu mobile phones purchased by women is more than twice that of men. This is also the only mobile phone brand among the top 20 brands in online sales that women purchase more than men.

Cities in hot consumption areas: Beijing, Shanghai and Guangzhou lost to Shenzhen in mobile online shopping spending list

Apple, Xiaomi, Samsung, Huawei and Meizu are the top five mobile phone brands in terms of overall online sales and turnover. Nokia and Coolpad entered the "top 10 most popular mobile phones", but fell out of the top 10 in the sales list. Sony and Metu did not rank in the top ten in terms of sales, but they both ranked in the "top 10 most attractive mobile phones".

In terms of hot consumption areas, the 20 provinces with the largest number of online mobile phones are Guangdong, Jiangsu, Zhejiang, Shandong, Fujian, Sichuan, Henan, Hebei, Guangxi, Hubei, Anhui, Hunan, Shanghai, Jiangxi, Beijing, Guizhou, Shaanxi, Liaoning, Yunnan and Chongqing.

In terms of cities in hot consumer areas, Guangzhou, Shanghai, Shenzhen and Beijing have the largest online shopping volume, but Beijing, Shanghai and Guangzhou have lost to Shenzhen in the list of online mobile phone spending, which indicates that the Shenzhen market prefers mobile phones with higher consumer prices. In addition, there are also consumption differences between Beijing, Shanghai and Guangzhou: Blackberry is cold in Guangzhou and hot in Beijing; Meizu and LeTV are more popular in Guangzhou than in Beijing and Shanghai.

Taobao Toutiao Index

Taobao Toutiao Index is a public oriented data visualization content interpretation platform product that integrates online shopping trend reports and consumer behavior data research, focusing on the field of life consumption.

Taobao Toutiao Index, relying on the rich browsing, shopping, crowd consumption and life interaction big data of hundreds of millions of Alibaba ecosystem users, cooperates with all participants and researchers of Taobao ecosystem to provide authoritative data and professional analysis in the field of life consumption for the market and users. It is a verifier of popular trends, a driver of industry direction, and a service provider for hundreds of millions of users.

At present, Taobao Toutiao Index has begun to cooperate in depth with DT Finance, "Xinbang" and other new media platforms.