preface

If you want to ask what is the most popular machine in the first half of the year? It must be OPPO R9. It is such a high price and low configuration product that has brought OPPO the sales of 7 million single products in more than 80 days. With this product, OPPO has won the fastest growing brand in the online market where it is not good at at JD 618. Be among the top sales. You know, many brands launched their flagship products in the first half of the year. What kind of charm can OPPO R9 rely on to break out of a sea of blood? Behind the popularity of OPPO R9, does it mean a change in the market direction? Today, we will explore the secret of this popular product from the actual experience of the product:

Best feel award for 5.5 inch mobile phone
After using R9 for a period of time, I was most impressed by its excellent hand feel. At present, mainstream mobile phones are about 5.5 inches in size. R9 is the best hand feel I have ever used, and it deserves the award for best hand feel. On the R9, the good touch mainly comes from three elements: the ultra narrow frame brings about the reduction of width, the rounded arc shape, and the exquisite texture of metal.

The roundness is the first impression of many people on R9. In R9, not only does it use large radians at the corners to fit the palm to the greatest extent, but also the radian treatment of the middle frame is a big change. The fiddle elegant arc that guarantees the feel of R7 series has been replaced by the condensing waist line. What does it mean? In R7 series, in order to ensure that the back cover fits the palm more closely, there is an exquisite radian processing on the connection between the back cover and the middle frame. On R9, the back cover to the middle frame is a large radian processing, and the middle frame to the front panel is a trapezoidal structure, so that a high bulge will be formed in the middle frame, and the light will converge on this high line. The advantage of this design is that it fits the palm more closely and further strengthens the control. Naturally, the borders around the phone are treated in this way, making the phone look like a shell.

The design of concave bright lines on the front frame is cancelled, making the middle frame more integrated. A circle of highlight chamfer is added around the screen to highlight delicacy. But you want to ask me that old question, is the border cutting? My answer is: Well, there is still a little bit of hand cutting, mainly due to the role of a ring of polycarbonate edging, with a slight sense of hand cutting.

For mobile phones, the size determines the hand's control over the phone, while the width determines the main factor in the size, after all, it is the product held by one hand. The development of ultra narrow borders is, on the one hand, to meet the excellent visual impact of the front, and more importantly, to meet the needs of people in the contradiction between screen size and control. The 1.66mm extremely narrow border on OPPO R9 is really amazing. With the same screen size, the width of the mobile phone has dropped from 75.4mm on the R7S to 74.3mm. Although the difference is only one mm, the feedback on the feel is very obvious. The front amazing visual impact and good grip of the real machine are very convincing when the online bottom is placed in front of consumers, which is much more useful than the salesperson talking about a bunch of parameters.

The opening on the top of the front is still in the smiling face mode, while the bottom has experienced the process of entity keys, virtual built-in keys to the fingerprint waist round key on R9. It is precisely because of the role of this waist round key that the front panel is very similar to other products. The homogenization of the front of the mobile phone has been very serious, and there are no more comments here. Waist round key is the function of home key and fingerprint unlocking. There are menu and return keys on the left and right.

The metal texture of the back has always been an addition to the R7 series. When it comes to R9, the frosted touch is more delicate, with a sense of cream. The process of the back is also changed from the top and bottom patch plastic to the top and bottom white belt design. The metal accounts for 98%, and the integration is very strong. The 2800 mA battery is controlled at 6.6 mm in thickness, and the camera is slightly raised, The weight of 145g is just right in your hand.

In other aspects, there is only one microphone at the top, followed by the speaker hole, USB interface, microphone and 3.5mm standard headphone interface at the bottom. The headphone design at the bottom is a bit inconvenient. The left volume key and the right power key add a card slot. The card slot has a certain color difference. Two cards and two standby cards. One card supports SD expansion, and they are all small cards. The keys are handled very roundly, which fits with the rounded border. Personally, the touch of the keys is very good, and there is no false touch on R7.

The appearance of OPPO R9 can be described in one word: "excellent". The excellent hand feel actually reflects an extreme balance in weight, size, process, design and other aspects. Although its appearance design is not so distinctive, it is a product that can make people addicted to hands. With strong brand publicity, it can definitely capture the hearts of many users.

Although the configuration of the mobile phone has reached its peak, users still have a strong demand for other content of the product experience, such as product quality, photography, endurance, charging, etc. The escape of thousands of users shows that these aspects are not good for Internet brands that pay attention to high cost performance. What about OPPO? After experiencing the caprice of R5, we have been digging deeply for the needs of these users since R7, and constantly improving the products. R7 is exquisite and compact, and the 40 minute flash charge experience is 0-100. R7S optimizes the frame, increases the battery, and still maintains the ultra-thin body, becoming the best endurance experience. When it comes to R9, the change is even greater,

Looking for attractive differentiation

If the camera phone and VOOC flash charge are the labels of OPPO, the self timer artifact is the differentiated positioning OPPO found for R9, and it is based on the advantages of R7 series slim and endurance experience. The 16 million front camera is like an attractive Apple, attracting users to stop in front of it.

It is known from OPPO's official publicity that OPPO needs a breakthrough in self portrait on R9, which is not just a simple matter of using a 16 million pixel camera. At the hardware level, pixel reconstruction has improved the sensitivity and tolerance of the camera to light, making the picture more clear and bright, especially the performance of dark light. All kinds of light can be easily dealt with Software At the algorithmic level, beauty 4.0 is proposed, which pays more attention to nature and not too much decoration while paying attention to beautification. The software and hardware are upgraded at the same time. The specific situation still needs to be described in terms of actual effect. But first of all, 16 million pixels, F2.0 aperture, and the front camera are the same as ordinary mobile phones. They are not like the Asus self timer and Meitu V4. There is a big fire boil in front of them, which deserves praise.

There are R7 and R7S in my hand, The OPPO mobile phone's consistent self portrait effect is also good. I have used these two products for a long time. As far as self portrait is concerned, if it is in an environment with sufficient light, it looks very good, that is, beauty, it is a bit white, which is not very natural. Another problem is that when the light is not sufficient, the noise of the image is not well controlled, and the painting feeling is serious, More details are lost, which is also impossible to solve with the front camera of ordinary mobile phones.

Before that, I also evaluated Meitu V4 and Asus' self timer artifact. Meitu is 21 million pixels in front, and Asus is 13 million pixels in front. In fact, the performance of the two is equal to that of the front camera, but in terms of the effect of beauty, girls will prefer Meitu V4. While beautifying, it is natural and energetic, and the requirements for self timer scenes are not very great.

The front self portrait of R9 is totally similar to that of Meitu. It is very natural for the facial skin, especially for the dark light environment. It is obviously much better than R7 and R7S. The photo brightness is more sufficient, the noise is not obvious, and the details of 16 million pixels are also displayed in place. There are not many comments on the selfie. Everyone likes it differently, but I think the style of OPPO R9 can please most female users.

In terms of photographing software, compared with the past software plug-ins, the functions are simplified. Beauty supports multi file adjustment. There is also a front panoramic self portrait, which is very interesting. For OPPO's photographing, the most obvious feeling is comfort and stability, fast camera startup, fast angle and imaging, stable white balance performance, clear picture quality, These formed the impression of OPPO's camera phone. Of course, R9 is only the top one among OPPO's products.

The imaging in the daytime is very stable, and no big difference can be seen. Here we mainly talk about the night scene imaging. We always say that we can see the night scene of the mobile phone first, and then we can shoot it well. The previous products did not do very well when they could see it at the first point. The human eye is also a camera. When we see a picture, Of course, we also hope that the mobile phone can record accurately. This is actually very troublesome for many mobile phones, but I don't know whether it is the software algorithm or what. The night view of OPPO R9 surprised me.

A few photos were taken at random. The first one was taken at dusk on a rainy day. It was very accurate and true to show the scene at that time. The brightness of the photo was sufficient and the details were in place. The second picture is when I was waiting for the bus at the station. I also took this scene with hammer T2 before. Basically, I can only see the bright light, and other places are all black. R9 not only ensures full exposure, but also has very rich details. The appearance of the picture is much better, which really shows the scene at that time. The third picture is the performance of micro distance on the bus. The diagonal time of micro distance here is a little long. Maybe the car is moving, and there are failures after several times. But the final image is good. The last picture is the canteen at night. The environment of extremely weak light does not draw close to the painting surface, which ensures the accuracy of the overall white balance, but the font is vague, The white balance is slightly off, but the font is clear and visible, which is very good. In such a weak light environment, it is really good to have such brightness and clarity.

In photographing, OPPO's rear camera has maintained OPPO's consistent excellent experience. The imaging quality is also commendable, and the front camera has been improved to 16 million pixels, which accurately captures the pain points of target users, and has become a product with more powerful parameters than the rear camera. No, vivo will also release a self timer artifact.

Performance takes a back seat

Last year, the dual core A9 CPU dominated the performance ranking for a long time. Let's start to think about whether the pursuit of multi-core is appropriate. This is not the beginning of this year. Qualcomm returned to the four core independent architecture, ushering in the Snapdragon 820. Although MediaTek launched the 10 core X20, the three cluster structure actually emphasizes the single core utilization in the ordinary scenario. At the beginning of the year, P10 with weaker performance began to replace X10 as the choice of many manufacturers.

P10 has eight A53 cores built in, with a maximum dominant frequency of 2GHz. Compared with X10, P10 has a lower dominant frequency and a lower performance score, but it has better power consumption control. In terms of baseband, it supports CAT6 and SRLTE at the same time, which means that baseband supports All Netcom. In R9, All Netcom 2.0 follows the trend. Since it is called All Netcom, why does 2.0 appear? This is because the previous All Netcom only supports the All Netcom with a single card for dual card mobile phones, and the network system is also very incomplete. All Netcom supports the blind insertion of dual cards and the coverage of all frequency bands.

P10 has better power control and network support than X10. However, for a mobile phone with a price of 2799 yuan, the performance of P10 is slightly weaker. Fortunately, OPPO has been optimized to bits, with the support of 4G RAM mass storage. The daily use is very smooth. If it is not for playing large games, P10 is not significantly inferior to other CPUs in terms of performance. For today's smart phones, the performance is already excessive, which is why the launch of the powerful Qualcomm 820 product this year did not inspire our strong interest, nor can it become an important factor when we consider products. The situation that the performance has taken a back seat has occurred.

After dessert, stability and intelligence become demands
The most intuitive impression of the latest color OS3.0 is that the system interface has changed greatly. The pseudo materialization has suddenly become flat, and it is almost the same as IOS. The design of the interface, the excessive animation effect, the icons, and the buttons are all the same as IOS. However, it is undeniable that the complexity of Android has been eliminated, and it has obviously become more elegant, intuitive, and simple.

As many people said, the customized system has already gone through the sweet spot of the functions on the curve. Even the leading miui will not be as exciting as just adding a small button when it launches the best functions. So where will the requirements be after the maturity and homogenization of the system? Stability, fluency, and intelligence.

We all know that OPPO's system has always attached great importance to stability. Even though there are few function points, the stable performance is worthy of recognition. In terms of fluency, we may think that mobile phones are so powerful now, and there is no problem with fluency. In fact, there is still a little gap. For consumers who want to be fast, they can still clearly perceive OPPO's practice of large memory+optimization. 4G RAM makes it possible for certain applications to reside in memory, so you will find that it is very fast to open the camera, 4G RAM also brings about caprice in use. Clean up all applications, 30% of the memory is occupied, and about 9 conventional software are started, which only reaches about 50%. It weakens the role of CPU, and instead selects large RAM to improve the smoothness of the system. Although this is a bit lazy, users still see a real smooth experience, Today, 4GRAM phones are generally faster than 3G RAM phones.

In addition to increasing memory, the management of applications is also very important. Android's natural disadvantage of open permissions requires a strict permission management of applications. At the same time, it intelligently manages software processes according to usage. I don't know if there is such a situation, that is, when you open many applications, When I return to the applications I opened some time ago, most of them are re opened and the saved pages are loaded again. Sometimes you have killed the process many times, and there are still a lot of unused software every time you kill the process. This is caused by the chaotic management. This will not only bring more power consumption, but also very unpleasant to use, Occasional switching between applications is basically re opening.

Some of the small functions in the system are also quite interesting. For example, in the file management classification, there are QQ and WeChat file classifications directly. Many people will have this experience. Go to the folder to find some QQ files, and they will find various items dizzy. For example, remote file management is convenient to operate on the computer. Volte technology can be seen as a major trend. It will soon become a standard configuration. The highlight of Volte technology is clearer call quality and faster call time. When you make a call, you no longer need to return to the 2G network, which is really good for users.

The simple and elegant system interface, together with the light and round appearance design, exudes a light temperament from the inside to the outside, which is very consistent with the R series. However, in retrospect, an OPPO adhering to the imitative style suddenly flattened overnight and became like IOS. Think about the discussion about simulacrum and flatness. OPPO R9 is a market-oriented product. When the product feels flatter and more pleasing to users, it is necessary to flatten it without hesitation, as is Apple. When users want a cost-effective IPHONE, it is also possible to drag 5S out to make iPhone SE. Maybe this is the price of a blockbuster.

Adherence and remedy are about the cultivation of user stickiness

VOOC flash charging is consistent. In R9, we didn't wait for a more powerful flash charging, but continued the R7 series, The battery of R9 is 2850mA, and the charging time is close to that of R7S, which is 3000mA. The slogan of charging for five minutes in an hour or so and talking for two hours actually emphasizes the fragmented flash charging experience. Take students for example, the 10 minute recess time, The VOOC flash charge can achieve a flash charge experience from 2% to 30%, which is enough to support the play of a class (you should study hard in class, not just play with mobile phones). After using many OPPO products, the VOOC flash charge has become an important reason for me to choose it. After the homogenization of the system, the user stickiness caused by this hardware differentiation is still very important.

At the initial stage of the promotion of R9, the rapid fingerprint identification speed was an important point to attract attention. On R9, OPPO adopted the design of the front fingerprint waist key, which was made of zircon. The hardness was similar to sapphire, and the more important parameter was the dielectric constant. The dielectric constant of zircon was higher than sapphire, which greatly improved the recognition sensitivity. At the same time, OPPO's fingerprint unlocking has a self-learning and adaptive ability. The faster you use it, the faster you can use it. It can achieve wet hands without delaying the unlocking. The last point is to simplify the transition animation. When the screen is on, it will be unlocked as soon as the basic hand touches it. The rest screen state requires a pressing process. It gives you the feeling that the pressing process has not been completed just after you press it. There is no transition animation, and it is just a good picture of unlocking, so you can hardly feel the existence of fingerprint unlocking.

In terms of screens, we still adhere to the AMOLED 1080P screen, which has good fineness and color perception, and the brightness also meets the requirements, The self luminous feature of AMOLED screen is more power saving, and the black performance is more pure. After making up for the lack of color performance, it has successfully counterattacked and become the mainstream now. Especially for products with light and thin demand, AMOLED screen seems to be the best choice. You can rest assured that OPPO R9 screen will make you very comfortable to use.

To sum up

OPPO R9 is not a stylish product, but it is definitely a product that appeals to the public. Exquisite body design, excellent hand feel, stable and smooth system experience, powerful self timer effect, and addictive VOOC flash charge are all excellent aspects of R9. In terms of screen, endurance, and sound quality, R9 also achieves a medium level. The popularity of R9 also explains from the side that many of the flagship machines we see today are not doing well in many aspects except for their powerful performance. Users are rational. For those users who don't like tossing mobile phones, it's OK to use them easily. They don't care about which CPU or process they use. For them, the real feeling of use is the best product description. With strong brand publicity, the brand awareness is very high. All these are the key factors to make R9 popular. Of course, the second tier performance does not mean that we really don't need it. On the premise of ensuring other experiences, we are always looking forward to more powerful products.