Brand Impression Blackberry Chapter Charm of Full Keyboard
Brand Impression Blackberry Chapter Charm of Full Keyboard
2017-05-27 18:21

When it comes to the development of modern smart phones, people may focus more on mainstream manufacturers such as Nokia and Motorola. Both the Finnish giant Nokia and Motorola, the founder of modern mobile phones, have a large number of fans in China. The Nokian family using the Symbian S40/60 system has dominated an era, The motorcycle blade series, such as Moto V3, was also popular in the streets. But at the same time, let's not forget that in North America, there is another legendary mobile phone brand - Blackberry, a Maple Leaf giant that once occupied half of the market share in North America, but fell quickly after the smart phone entered the new era.


In 1996, RIM, which had not yet obtained the Blackberry brand, launched the first pager RIM 900 equipped with a physical full keyboard in the company's history Inter@ctive Pager, this two-way pager is equipped with a miniature keyboard. In addition to two-way paging, it also provides point-to-point information, fax, and Internet channel prepared by Email. Although it is bulky and the service is not stable, this device has opened a new era of mobile email, which is also the beginning of RIM/BlackBerry's going global.


The subsequent successor RIM 950 was equipped with Its founder L Azaridis invented the keyboard design that can use the thumb for fast input, which is also the prototype of the keyboard that can be widely used on subsequent BlackBerry models, and its smooth input experience and real-time email service are highly praised. It uses an AA battery to function, and its battery life can be up to three weeks. Its excellent power consumption performance has also won many praises for it.


With the development of RIM, its product models such as "RIM 900 Inter@ctive Pager "is too complicated and lengthy. It is in urgent need of a simple and easy to spread name. The grainy keyboard on its body is like a strawberry. With the black body, BlackBerry came into being.


In the long years since then, it has successively launched Blod Curve, Pearl, Storm and other series of products, including many classic Qwerty full keyboard models, were once synonymous with secure and stable services. In the era when Apple and Android were not born, its real-time email push service BES/BIS was the most secure, stable and fast email service at that time. In the 911 incident, the communication network was paralyzed, but the BlackBerry service still maintained a stable operation, which could transmit information normally and was highly praised. Since then, American business people and government departments have largely used BlackBerry phones, which has almost become the standard configuration of government departments, and its security and stability can be seen.



In my college years, BlackBerry has always been with me. From the initial BlackBerry 8320, to the touchpad era Curve 8520, I returned to the embrace of the computer king Bold 9000, who designed the trackball. In that unforgettable and rapidly passing years, it carries my youth.


Compared with the email push function that is not widely used in China, BlackBerry has impressed the author most with the charming keyboard feel of Bold 9000. For the first time, it changed from Curve 8520 to Bold 9000, which is completely a rhythm of typing that can't stop, giving an unprecedented input experience in that remote era. In that era when everyone has a Nokia, a phone with excellent design, excellent workmanship and a unique leather back cover can definitely make a person stand out.


In the following story, we may have some understanding that with the rapid rise of Apple and Android, this huge company with slow transformation step by step has gradually been abandoned by the times. Its late BlackBerry 10 system, without the support of the application ecosystem, is unable to recover the defeat of BlackBerry in the smartphone era. Although the classic brand of Blackberry may no longer exist in our future life, the touch brought by the full keyboard will haunt every user who has experienced that era.

*Some pictures are from the network

Share:
Wang Hao
edit
For business cooperation, please contact WeChat: lennydonny

Scan QR code and follow the author

Share Weibo Share WeChat
 Aigoji WeChat

Aigoji WeChat

 WeChat

WeChat

Recommended products

Sorry, the product you are looking for is not available in the product library

on trial